A new paper written by academics Matthew Goodwin and Oliver Heath has revealed that the Conservatives “are now more popular with people on low incomes than high incomes.” While the Labour Party held a lead among low-income voters as recently as 2017, this disappeared in 2019…

In December’s election the Tories established a 15-point lead over Labour among people on low incomes, the first time in history the Tories have outpolled the Labour Party in this demographic. The Tories held a 9-point lead among those on high incomes, this lead grew to 15-points among low income voters making them the true people’s party…

A new poll from Ipsos MORI today shows the remarkable progress made in Britain on the issue of race relations over the last decade-or-so. Unlike what the left would have you believe…

Since 2006, the number of people who say to be “truly British you have to be White” now stands at only 3%, with the number of Brits strongly disagreeing rocketing from 55% to 84%.

Similarly, the number of people who think it’s unlikely we’ll have an ethnic minority PM in the next 10-20 years has halved, from 42% in 2009 to 21% today. 37% say it’s very likely – an increase of 16%…

These figures are also played out in the lived experiences of minorities in Britain, with 44% of ethnic minority poll respondents saying racial tolerance is better than it was a decade ago, almost double the number who said things have got worse. Whilst there’s more progress to be made, things are unlikely to improve further without acknowledging what already has been achieved…

Keir Starmer will take satisfaction from this animation by Ipsos MORI, showing the performance of every opposition leader since the 1980s. It shows that opposition leaders that keep their approval ratings positive come the general election, win. Something the current occupants of Downing Street will be determined to figure out how to avoid…

Labour has gone from having an opposition leader with the worst ever ratings to one with ratings as good as they ever had. Doing little and letting popular anger with the lockdown be directed at the government is working for Sir Keir. Kinnock started out with positive approval ratings that dissipated within 2 years. Early days yet, will Starmer’s positive rating last until 2024?

A new YouGov poll shows 51% of the public believe Labour is still not ready for Government, in comparison to only 26% who say they are. In stark contrast, Sir Keir holds an 8% net approval on the question of looking like a PM in waiting.

Downing Street will be disappointed to see Starmer’s net approval rating again rising from +23 to +27 as Boris plummets from +22 to -7. The Corbynites in Labour are still a millstone around their neck…

A new poll by YouGov finds only 7% of the public have started breaking lockdown rules more over the past week due to the coverage of Dominic Cummings’ Durham trip. Despite hacks spending days hyping up the public health effect the story would have…

73% of the public have continued following lockdown rules as strictly over the last week than previously, with 21% following rules less strictly. Of this latter group, one third mentioned Dominic Cummings in their reasons for their loosening. He was not even the primary reason given…

Guido can only imagine how much lower the 7% figure would be if the media and left-wing Twitterati hadn’t kept the story burning on for a week with fake sightings and speculation. The truth is, much of the media wanted this figure to be much higher so they could once again reignite the coverage…

The Tories will happily take that given the torrid few weeks they have had…