Piers Plummets Once Again

Regular Media Guido readers will be aware of Piers Morgan’s ratings woes in recent months. In June Jon Stewart twisted the knife, while others piled in as the beleaguered talk show host dragged CNN to a 21-year low. There has been no reprieve in July either, with the latest figures revealing that Piers’ show is down by almost 20% year-on-year for total viewers and by 25% in the crucial 25-54 age range. It could be worse, at least he’s not on NBC…

Piers’ plummeting ratings come four days after CNN chief Jim Walton quit after taking the bullet for the network’s torrid recent performance.

You have to wonder who will be next to go…




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Quote of the Day

John Curtice on fiscal policy:

“Attitudes to taxation and spending are basically counter-cyclical. If a government comes in and tries to reduce spending and taxation, after a while people will get worried about the state of public services. If a government increases taxation and public spending, after a while they’ll get concerned about increasing taxation…. In as much as there are lots of ideologues out there who think the state should be this proportion of GDP, they’re all wrong. Because the public’s view is counter-cyclical to the recent experience. It’s basically impossible to satisfy the public.”

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