Campaign Report: Day 27

banks eu

Leave message: Boris’ Brexit bus tour begins, and the nasty banks back Remain.

boris blunder bus

Remain message: Boris’ bus is foreign and would be more expensive if we leave.

Cut through: Gordon’s intervention.

Leave social media count: 353,842 likes, 40,301 followers.

Remain social media count: 392,261 likes, 27,263 followers.

Odds: Remain 1/3 Leave 9/4

Latest poll: Remain 44%, Leave 46% (ICM, online). Poll of Polls is now Remain 50%, Leave 50%.

Campaign Report: Day 26

ids

Leave message: Global exporters and businesses within the domestic market want out.

Remain message: Brits are £1,800 better off in.

Cut through: IDS says Merkel pulled strings on EU negotiations.

Leave social media count: 350,548 likes, 39,950 followers.

Remain social media count: 391,517 likes, 27,037 followers.

Odds: Remain 1/3 Leave 9/4

Latest poll: Remain 44%, Leave 46% (ICM, online). Poll of Polls is now Remain 50%, Leave 50%.

Campaign Report: Day 25

boris dave

Leave message: Don’t listen to remain snobs – there is a cosmopolitan case for Leave.

Remain message: World War Two Veterans support remain, World War Three might happen with Brexit.

Cut through: Boris vs Dave.

Leave social media count: 348,137 likes, 39,608 followers.

Remain social media count: 389,707 likes, 26,805 followers.

Odds: Remain 1/3 Leave 9/4

Latest poll: Remain 44% (+1), Leave 46% (+1) (ICM, online). Poll of Polls is now Remain 50%, Leave 50%.

Campaign Report: Day 22

vote leave lamb

Leave message: EU is cruel to animals through blocking bans on live animal exports.

world leaders remain

Remain message: World elite supports Remain.

Cut through: Nil.

Leave social media count: 343,399 likes, 39,002 followers.

Remain social media count: 384,718 likes, 26,385 followers.

Odds: Remain 1/3 Leave 9/4

Latest poll: Remain 43% (-1), Leave 45% (BMG, online). Poll of Polls is now Remain 50%, Leave 50%.

Campaign Report: Day 19

Leave message: Brexit is a message of hope.

Remain message: Experts support Remain. For example, Peter Mandelson.

Cut through: Germany has called for a European army.

Leave social media count: 338,736 likes, 38,603 followers.

Remain social media count: 380,566 likes, 26,128 followers.

Odds: Remain 1/3 Leave 9/4

Latest poll: Remain 44% (+3), Leave 45% (+3) (ICM, online). Poll of Polls is now Remain 50% (-3), Leave 50% (+3).

Campaign Report: Day 15

Leave message: 100 leading City names back leave.

Remain message: John Major says Remain will benefit future generations.

john major

Cut through: Survey reveals 58% of farmers back Brexit, while NFU still backs remain.

Leave social media count: 334,649 likes, 38,090 followers.

Remain social media count: 373,913 likes, 25,750 followers.

Odds: Remain 3/10 Leave 5/2

Latest poll: Remain 41%, Leave 42% (YouGov, online). Poll of Polls is now Remain 53%, Leave 47%.

Campaign Report: Day 13

Leave message: James Cleverly says EU harms developing economies.

cleverly

Remain message: Farage can’t name many economic Brexit backers.

Cut through: OECD report claims Brexit will be a “tax”.

Leave social media count: 332,665 likes, 37,777 followers.

Remain social media count: 370,864 likes, 25,503 followers.

Odds: Remain 3/10 Leave 5/2

Latest poll: Remain 45% (-6%), Leave 38% (-2%) (Survation, phone). Poll of Polls is now Remain 54%, Leave 46%.

Campaign Report: Day 12

Remain message: Soubry says leaving would be bad for small businesses.

Leave message: Only way to control immigration is to vote Leave.

vote leave immigration

Cut through: Frank Field lays out left wing argument for Leave.

Leave social media count: 339,949 likes, 37,522 followers.

Remain social media count: 368,617 likes, 25,347 followers.

Odds: Remain 1/4 Leave 11/4

Latest poll: Remain 51%, Leave 40% (ComRes, phone). Poll of Polls is now Remain 54%, Leave 46%.

Campaign Report: Day 11

Remain message: EU keeps us more secure.

theresa may

Leave message: Expect mass immigration from new member states.

albania join

Cut through: Theresa May admits Britain could go it alone.

Leave social media count: 329,549 likes, 37,296 followers.

Remain social media count: 366,667 likes, 25,191 followers.

Odds: Remain 3/10 Leave 12/5

Latest poll: Remain 51%, Leave 40% (ComRes, phone). Poll of Polls is now Remain 54, Leave 46.

Campaign Report: Day 8

Remain message: Obama wants Britain to Remain.

obama dc

Leave message: Obama is hypocritically interfering in the referendum.

farage obama

Cut through: Obama on US/UK trade agreement: “UK’s going to be at the back of the queue.”

Leave social media count: 327,823 likes, 36,541 followers.

Remain social media count: 360,065 likes, 24,606 followers.

Odds: Remain 4/9 Leave 11/4

Latest poll: Remain 51% (+2) Leave 40% (+1) (ComRes, phone). Poll of Polls is now Remain 54 (+1) Leave 46 (-1).

Campaign Report: Day 7

Leave message: Spend the £350 million we send to the EU every week on the NHS.

vote leave money

Remain message: Yanks say Remain.

Cut through: Obama visiting.

Leave social media count: 327,513 likes, 36,293 followers.

Remain social media count: 358,005 likes, 24,303 followers.

Odds: Leave 7/4, Remain 4/7

Latest poll: Remain 49% (-3) Leave 39% (-4) (Ipsos MORI, phone). Poll of Polls is now Remain 53 (+1) Leave 47 (-1).

Campaign Report: Day 6

Leave message: Build hospitals with money meant for EU.

vote leave money

Remain message: Lingerie shops and gap-yah outfitters back remain.

entrepreneurs In

Cut through: Vote Leave’s Dominic Cummings at the Treasury Select Committee.

Leave social media count: 327,325 likes, 36,116 followers.

Remain social media count: 355,739 likes, 24,139 followers.

Odds: Leave 7/4, Remain 4/7

Latest poll: Remain 49% (-3) Leave 39% (-4) (Ipsos MORI, phone). Poll of Polls is now Remain 53 (+1) Leave 47 (-1).

Campaign Report: Day 5

Leave message: Gove makes case for Brexit, mocks Remainer’s scaremongering.

Michael Gove EU Speech

Remain message: All the smart people back Remain, including Bill Gates.

gates-euref

Cut through: Juncker’s pessimistic comments on EU meddling hit front pages.

Leave social media count: 327,040 likes, 36,012 followers.

Remain social media count: 357,748 likes, 24,037 followers.

Odds: Leave 13/8, Remain 4/7

Latest poll: Remain 52% (+1) Leave 43% (-1) (ORB, phone). Poll of Polls is now Remain 52 (+1) Leave 48 (-1).

Campaign Report: Day 4

Leave message: Osborne admits we cannot control immigration if we stay in the EU.

Remain message: Brexit will cost each household £4,300.

image

Cut through: Osborne’s Treasury report row.

Leave social media count: 325,493 likes, 35,520 followers.

Remain social media count: 352,289 likes, 23,629 followers.[…] Read the rest

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Campaign Report: Day 2

Leave message: Spend the £350 million we send to EU on the NHS

Remain message: Establishment and international organisations all say stay in. Talk to your gran.

Cut through: Boris all channels.


Leave social media count: 322,905 likes, 34,897 followers.[…] Read the rest

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Campaign Report: Day 1

Leave message: Leave and spend the money on the NHS.

Remain message: Alistair Darling says there is no economic upside to leaving.

Leave social media count: 321,465 likes, 34,440 followers.

Remain social media count: 351,104 likes, 22,989 followers.

Cut through: Nigel Farage going to Downing Street to hand back government leaflet.[…] Read the rest

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