Whistleblower Wylie Pocketed $100,000 From Trudeau Despite Telling Collins He Had No Clients

Fans of political dramas will be thrilled by the news that they will also have a Ron Howard-produced biopic of Chris Wylie – “the young gay visionary who created Cambridge Analytica” – to look forward to following Channel 4’s Brexit drama next month. Ron’s blurb says he’s setting out to tell the “true story of Chris Wylie”, Guido thought he would give Ron a little help with piecing some more of the facts together:

As Guido detailed last month, far from turning his back on illicit data activities after leaving Cambridge Analytica, Chris Wylie was busy attempting to flog the “psychographic microtargeting” services of his own company Eunoia Technologies to all and sundry, with little success. Wylie’s snake oil had already been turned down by Donald Trump and the Remain campaign before his pitch to Dominic Cummings flopped too…

Given this litany of failed attempts to monetise his dubious data practices, Damian Collins won’t have been too surprised when Wylie told him at the DCMS Committee on 27th March this year that he hadn’t “been able to benefit” himself from using the data on other projects outside Cambridge Analytica. Not for want of trying…

“I didn’t do any contracts or any, you know, work with that data… I haven’t worked with any clients that data was used for… that data got deleted, I believe, in 2015 on my end.”

Yet Wylie was still trying to peddle his voter-targeting techniques to Cummings in January 2016, and Facebook said that Wylie didn’t certify to them that he had deleted the data until August 2016. The 2015 date is almost certainly wrong…

And just one week before his appearance at the DCMS Committee, a major story broke in Wylie’s native Canada that in 2016 Justin Trudeau’s ruling Liberal Party had awarded a C$100,000 (£58,000) contract – to Chris Wylie and Eunoia TechnologiesSomehow Carole Cadwalladr’s prize-winning investigative skills entirely missed that one…

After media pressure in Canada, Trudeau’s Liberal Party was forced to release a statement confirming that Wylie’s firm had received C$100,000 of Canadian taxpayers’ money to conduct a “pilot project” for the party’s research bureau, including “setting up social media monitoring tools” and to “design and organize several national samples of Canadians to explore responses to Government policy priorities and other issues of national importance”. Which sounds remarkably similar to the psychological voter profiling and micro-targeting techniques Wylie was trying to tout elsewhere…

  • Was Wylie being straight with Collins when he told him he hadn’t “worked with any clients” or done “any contracts” with the data?
  • Was Wylie being straight with the Canadian Parliament when he told them his work hadn’t involved any targeting of voters, despite Liberal Party insiders saying that he had been trying to push micro-targeting techniques to the party for almost a decade?
  • Was Carole completely unaware of any of this as she was busy lionising him in the British press?

In fact, in his failed pitch to Vote Leave, Wylie told Cummings: “some of us will be in Ottowa this month working on a similar project for a major Canadian political party”. Wylie’s proposal to Cummings detailed a number of a data crimes he planned to commit including for his company to retain psychographic algorithms based on Vote Leave’s data “for future commercial applications”. Did Wylie’s work for Trudeau’s party involve “similar” breaches of data protection laws?

These are serious questions for Damian Collins, the ICO and the British media to ask. By his own admission, if Wylie did any work for clients using models built using the Facebook data, even if it wasn’t directly using the data itself, he is guilty of openly misleading Parliament. At least he didn’t walk away entirely empty-handed after all his hard work obtaining the illicit data in the first place…

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The Other Cambridge Analytica: Whistleblower Wylie’s Own Dodgy Data Dealings

While the ICO’s report into data use in the referendum principally served to blow apart Carole Cadwalladr’s main Brexit conspiracy, one aspect of the report that has largely been overlooked is the role of data-hustler-turned-whistleblower Chris Wylie. The one who made an international media and public speaking career out of setting up Cambridge Analytica and then dobbing them in…

A notable feature of the ICO report is how few people are explicitly named in it – not even Arron Banks is. The few that are include Alexander Nix, the CEO of Cambridge Analytica, Dr Aleksandr Kogan, the academic whose company harvested the data behind the Cambridge Analytica scandal, a couple of other individuals related to Cambridge Analytica, and Chris Wylie. Not exactly the good guys in this whole saga…

Wylie’s inclusion in the report is not in the context of his role as whistleblower, it is as a key part of how Cambridge Analytica came to acquire the Facebook data at the heart of the scandal in the first place:

“In May 2014, Dr Aleksandr Kogan… offered to undertake the work himself as he had developed his own app called the ‘CPW Lab App’… We have seen evidence that CA staff, including whistleblower Chris Wylie, were involved in setting up these contacts through their networks of friends and colleagues; many of whom had been involved in earlier campaigns in North America…

“Once the company was set up and a contract signed with CA, Dr Kogan, with some help from Chris Wylie, overhauled the ‘CPW Lab App’ changing the name, terms and conditions of the app into the ‘GSR App’ which ultimately became thisisyourdigitallife (the app).”

Wylie himself has never denied his role in creating Cambridge Analytica, telling Damian Collins’ DCMS Select Committee in March: “To be clear, Cambridge Analytica was set up in large part because of the research I was doing at SCL Group [Cambridge Analytica’s parent company].”

However, Cambridge Analytica was not the only company which received the illicit Facebook data set that resulted from Wylie’s work with Dr Kogan. As has been reported in North American press (and confirmed by Mark Zuckerberg to the US Congress) but largely ignored in the UK, the harvested data was also acquired by one other company, Eunoia Technologies. Eunoia Technologies Inc. was a separate company registered in the US on 12th June 2014… by Chris Wylie.

Wylie’s background is in centre-left politics, he worked for many years with Justin Trudeau’s Liberal Party in Canada and also worked with the Liberal Democrats in the UK. Since becoming a whistleblower, he has described social data harvesting as “grossly unethical”…

However, that didn’t stop Eunoia unsuccessfully trying to flog its services to Donald Trump’s campaign director in early 2015, before Eunoia again attempted to sell their services to the Remain campaign in November 2015, as Private Eye reported in April this year. Finally, he had yet another pitch rebuffed in January 2016, this time with Vote Leave’s Dominic Cummings dismissing his offer of “psychographic microtargeting”. Evidently Cummings was not the only one who concluded they were “charlatans”…

Zuckerberg told the US Congress that Wylie had certified to Facebook that Eunoia deleted its data in August 2016, but added that Facebook had “no way to confirm” activities that had “taken place off Facebook and its systems”. Eunoia’s UK branch didn’t wind up as a company until 24 October 2017.

The ICO’s report itself is inconclusive about the fate of the Facebook data, confirming that their own investigations into it are still ongoing:

“Our concerns also extend to who else may have received the harvested data and what they then did with it; our enquiries are active and continuing in that regard…”

“We will be making sure any organisations, which may still have copies of the Facebook data and its derivatives demonstrate its deletion.”

Given his intimate involvement in the genesis of the scandal, it would be remarkable if Wylie and Eunoia were not key lines of inquiry for the ICO in this regard. Only two companies are known to have received the illicit data – Cambridge Analytica and Eunoia. The ICO obtained a search warrant and raided the offices of one. What has it done about the other?

Observer’s ‘Scared’ Sources Looked Pretty Relaxed Last Night

Observer source Shahmir Sanni says being “outed” was an “attempt to scare me” which has put him in “danger” and threatened his family’s safety. Well he didn’t look too worried as he partied with fellow whistleblower Chris Wylie at ‘Sink the Pink’ in Brixton last night. Shahmir and Wylie were certainly making the most of their newfound fame. Carole Cadwalladr promised Watergate and delivered a dodgy Zoolander. Almost as if this whole thing has been hyped up and exaggerated into the realms of fantasy in a bitter act of sour grapes following the break-up of a relationship… 

Observer Whistleblower: I Am a “Smear Merchant”

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Here is Observer whistleblower Christopher Wylie in his own words in his school yearbook, describing his “probable destiny”:

“Politician. Well that, or just another dissociative smear merchant peddling backroom hackery in its purest Machiavellian form.”

Unfortunate…

Note that Wylie has described himself to the Observer as a high school dropout. Curious then that he’s in his school leavers yearbook. Another fact for Carole Cadwalladr to check…

Ex-LibDem Colleagues Raise Doubts Over “Walter Mitty” Observer Whistleblower

Former LibDem colleagues of the Observer’s data harvesting whistleblower have some interesting stories to tell. The party will not comment on staffing matters but a LibDem source says Chris Wylie was employed on a fixed-term contract which was not renewed. It is fair to say they were unimpressed with his work. One former colleague recalls: “We did not renew his contract because he is a compulsive bullsh*tter and doesn’t know what he’s talking about”. The Observer reported that their man was “working inside government with the LibDems as a political strategist”. Yet Sean Kemp, who really did work inside government with Nick Clegg, recalls:

Former LibDem spinner Ben Rathe offers this verdict:

Kemp and Rathe are two of the most trusted and respected former spinners in Westminster.

This afternoon Guido revealed how Wylie had personally offered to harvest data for Vote Leave, despite now describing the practice as “grossly unethical”. Did Carole Cadwalladr and the Observer not think to check any of this?

Observer’s Whistleblower Personally Offered to Harvest Data For Vote Leave

The whistleblower who says social media data harvesting is “grossly unethical” personally wrote a pitch to Vote Leave offering to harvest data for them during the referendum campaign, Guido can reveal. Christopher Wylie, the pink-haired former Cambridge Analytica employee turned Observer whistleblower, has spent the last week talking up his opposition to data harvesting:

“It was a grossly unethical experiment because you are playing with an entire country, the psychology of an entire country without their consent or awareness… It’s like Nixon on steroids.”

Yet after Wylie left Cambridge Analytica, he sent a pitch to Vote Leave offering to harvest data for them during the referendum. In a pitch sent to Vote Leave’s Dominic Cummings in January 2016, Wylie wrote:

“We will trial social data harvesting for Vote Leave and use some of our own technology to target and acquire online data about UK voters.”

Wylie went on:

“Several online panels would be set up to target a cross section of voters… We would try to further increase the sample by accessing the social networks of the panel respondents. We would also harvest online and social data”

This is the email Wylie sent to Cummings personally offering to harvest data:

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This is Cummings’ reply rejecting Wylie’s offer:

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You can read Wylie’s rejected pitch to Vote Leave in full here. And you can read Cummings’ blog post responding to the latest Observer claims, and explaining how he thought Wylie was a “charlatan“, here.

The Observer and other Remainers seem determined to use Wylie’s claims about “unethical” data harvesting to somehow discredit the referendum result. What they haven’t mentioned is Wylie was himself offering to harvest data for Vote Leave after he left Cambridge Analytica. How does he explain that one?

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