Digital Penny Drops

tweetfail

There were few undecideds on Twitter. It is an echo-chamber…

Tom Watson for Deputy Leader

tom_watson_nationabulider

Guido is happy to support Tom Watson for Deputy Leader of the Labour Party. His campaign is off to a flying start with a fundraising page set-up and ready to go. Unite union boss Len McCluskey’s old flatmate is exactly the right person for the job as far as Guido is concerned. Have even made a small donation…

Our Favourite #JeSuisEd Selfie Tweets

jesuisfifi

On the Twitter today Labour supporters think they are hitting back at the Sun’s front page featuring Ed Miliband unsuccessfully eating a bacon sandwich. In an act of solidarity Ed supporters are tweeting out selfies of themselves awkwardly swallowing food. Labour are proud that they are winning on Twitter, have they really thought this one through?

jesusimonkey

Here’s how it could be countered… 

jesuisdavid

Or even…

jesuisnigel

Or maybe not…

Twitter Sentiment Analysis Snake Oil

Last night The Sun’s analysis said Labour won the Twitter:

The Press Association found that on Twitter Clegg had proportionately the most positive mentions:

Over at Fleishmann Hillard they found that Twitter was won by Cameron:

So there you have it, three different analyses of the same event on Twitter giving three different results in a three horse race. Based on the above Guido’s sentiment analysis is that Twitter analysis is snake oil, it is not a representative sample, the algorithms the social media snake oil salesmen use are just not up to it. In any event just watching a hashtag gives you a good idea of sentiment on Twitter without paying social media BS artists a fee. If you really think it matters…

International Rescue

Imagine the pain as he typed out that hashtag…

PM: “the Selfie Will Come, the Selfie Will Go”

David “too many tweets make a twat” Cameron has made another bold prediction in an interview with the Spectator:

“The selfie will come, the selfie will go.”

As Guido reported in the Sun last month, the selfie has been a key part of the Cameron premiership:

“So adept are Dave’s selfie skills now that he often takes the phones off those who are too shy or cack-handed and does it for them.”

He tells the Speccie:

‘It is an extraordinary phenomenon,’ he says, ‘and it sometimes makes part of the process of politics quite difficult. Everyone wants a selfie rather than to have a conversation, and sometimes that’s a bit frustrating, particularly with your party activists. I want to know what they are finding on the doorsteps, but actually you are too busy having your picture taken.’

Guido suspects the selfie will be around a little longer than Dave…

#MiliFandom: Fantasy versus Reality

Is Miliband sexy? We report, you decide… 

The fantasies:bedmiliband

The reality:
ed-gif

Guido suspects this mass hysteria was triggered by Caitlin Moran in The Times last week (Are women ‘perving’ over Ed Miliband?) and the Daily Mail (Red Ed’s VERY tangled love life). Apparently the whole #MiliFandom thing is driven by teenage girls. Remember kids, socialism is never cool…

Tories Accuse Labour of Stitching Up Shapps

shapps-computers

Punchy kick back from a Tory source regarding the accusations that Grant Shapps did in Tory rivals on Wikipedia:

“This Guardian smear is categorically false and defamatory. It is untrue from start to finish, and was quite likely dreamt up by the Labour press office. Sadly it is typical of the smears coming from those who would rather not debate policy and substance.”

A big shout, but if it was a stitch up, it’s deniable. Better than the “I was hacked” line trailed back in 2007

#LabourDoorStep #GameOn #Fail

Twitter is unbearable on weekends at the best of times, but in election season it becomes a soul-destroying sphere of horse sh*t, with thousands of activists sharing grinning pictures and vague platitudes about the reaction ‘on the doorstep’.

Here’s one […]

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Miliband Forgets the Deficit, Again

Head over to Labour’s website and they ask you for the “issue you think is the most important facing Britain”. Can you spot what they’ve forgotten?

No mention of the deficit or the economy, again. Labour candidates might not […]

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#MassDebate #ThugLife

Well this was almost inevitable…[…]

+ READ MORE +

Poster Watch: See Them Here First

Labour’s new poster turns the Saatchi & Saatchi classic around back onto the Tories. Though whether or not it counts as a ‘poster’ is up for debate, since it is yet to actually physically appearing anywhere.

Meanwhile this punchy poster […]

+ READ MORE +



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