What is the point of Alastair Campbell’s videos? Nobody watches them:
Compare the number of views Campbell got to the two videos produced in the same week mocking Derek Draper and LabourList. Tens of thousands of views versus a couple of hundred views for Alastair’s efforts. Alistair got lots of press coverage for his efforts – even though hardly anyone actually watched them – because he understands how to manipulate the Dead Tree Press. The anti-Labour video guerillas understood what would play well on the web: humour.*
The coming general election is going to be fought online more than ever before. Labour are going to lose that fight badly if they don’t learn fast.