No Prospects: Lefty Mag’s Three-Year Plan Blows £500,000

Back in 2009 the publisher of lefty snooze-fest vanity project Prospect had high hopes for his monthly magazine. David Hanger boasted of a new £500,000 investment from venture capitalists and hedge fund managers that he pledged would double Prospect’s circulation, saying he “hoped that by the end of the three years, the magazine’s circulation would almost double from its current total of about 27,000 to more than 50,000″. Now those three years are well and truly up, Guido has decided to see if the investment came good.

Prospect’s ABC figures for March 2009 put their net total circulation at 27,623. The magazine’s all-important goal of 50,000 has turned out to be a distant pipe dream. The latest available figures put its circulation at just 32,115 three years on, a rise of just 16%. The real cause for concern is the the UK paid-for number. In 2009 they sold 18,122 copies every six months, but last year that number fell to just 16,555. Not even the box office hire James Macintyre could turn things around as their Political Editor. And as for David Hanger? He has seemingly been demoted from publisher to “publishing consultant”. Half-a-million pounds down the drain and nothing to show for it. Those venture capitalists and hedge fund managers really should have known better…



Tip offs: 0709 284 0531
team@Order-order.com

GuidoFawkes Quote of the Day

David Cameron tells MPs after voting:

“Wouldn’t miss this for the world. Secret ballots very important. Remember the Chartists.”

Top Posts This Week

Guidogram: Sign up

Subscribe to the most succinct 7 days a week daily email read by thousands of Westminster insiders.

Facebook

Downing Street Fighting Like Cats and Dogs Downing Street Fighting Like Cats and Dogs
Lucy Powell Falls Apart Under Questioning Lucy Powell Falls Apart Under Questioning
Feminist Jazz Hands Explained Feminist Jazz Hands Explained
WALTER MITTY CV OF ANTI-FRACKING CANDIDATE WALTER MITTY CV OF ANTI-FRACKING CANDIDATE
Cassetteboy v Cameron and Farage Cassetteboy v Cameron and Farage
MICROSOFT SHAKES DOWN PUBLIC SECTOR FOR DOSH MICROSOFT SHAKES DOWN PUBLIC SECTOR FOR DOSH

WATCH: Toby Young Skewers Labour Zero Hours Contract Attack Line WATCH: Toby Young Skewers Labour Zero Hours Contract Attack Line
MAIL TRICKED INTO QUOTING BATMAN FILM IN PLANE CRASH COVERAGE MAIL TRICKED INTO QUOTING BATMAN FILM IN PLANE CRASH COVERAGE
ANTI-FRACKING PARLIAMENTARY CANDIDATE WANTED TO WORK FOR FRACKERS ANTI-FRACKING PARLIAMENTARY CANDIDATE WANTED TO WORK FOR FRACKERS
Crick Gets Paxo’d Crick Gets Paxo’d
Cameron’s Secret A-List Cameron’s Secret A-List
Corrections and Clarifications: Brooks Newmark Corrections and Clarifications: Brooks Newmark
What is Wrong With the Lobby? What is Wrong With the Lobby?
Arrogant Bercow: “I’m Not Going Anywhere” Arrogant Bercow: “I’m Not Going Anywhere”
GOVERNMENT SHELLS OUT FOR PHOTO OF DEAD ZEBRA GOVERNMENT SHELLS OUT FOR PHOTO OF DEAD ZEBRA
DWP Press Office Wins the Internet DWP Press Office Wins the Internet
Two-Faced Chuka Ruins Labour Attack Ad Two-Faced Chuka Ruins Labour Attack Ad
Cameron Mauls Miliband at PMQs Cameron Mauls Miliband at PMQs
Actual Pub Landlord Likes Farage Actual Pub Landlord Likes Farage
Dave’s SNP Poodle Zinger Dave’s SNP Poodle Zinger
GREEDY SOLAR INDUSTRY WANTS MORE PUBLIC CASH GREEDY SOLAR INDUSTRY WANTS MORE PUBLIC CASH
This is the worst thing the LibDems  have ever done This is the worst thing the LibDems have ever done
CLIMATE CHANGE FUELLED MOSQUITOES ARE NOT COMING TO GET YOU CLIMATE CHANGE FUELLED MOSQUITOES ARE NOT COMING TO GET YOU
ORDNANCE SURVEY OPENS UP DATA MAPPING TREASURE CHEST ORDNANCE SURVEY OPENS UP DATA MAPPING TREASURE CHEST
“I’d S**k Off David Cameron” “I’d S**k Off David Cameron”
WATCH: Cameron Heckled By Pensioners WATCH: Cameron Heckled By Pensioners
WATCH: Gove v Campbell WATCH: Gove v Campbell
Politician dumps his wife over sexy selfies Politician dumps his wife over sexy selfies
UKIP PROTESTERS ORGANISED BY GREEN LOBBYIST UKIP PROTESTERS ORGANISED BY GREEN LOBBYIST
You’ve Been Cricked! You’ve Been Cricked!