January 22nd, 2013

No Prospects: Lefty Mag’s Three-Year Plan Blows £500,000

Back in 2009 the publisher of lefty snooze-fest vanity project Prospect had high hopes for his monthly magazine. David Hanger boasted of a new £500,000 investment from venture capitalists and hedge fund managers that he pledged would double Prospect’s circulation, saying he “hoped that by the end of the three years, the magazine’s circulation would almost double from its current total of about 27,000 to more than 50,000″. Now those three years are well and truly up, Guido has decided to see if the investment came good.

Prospect’s ABC figures for March 2009 put their net total circulation at 27,623. The magazine’s all-important goal of 50,000 has turned out to be a distant pipe dream. The latest available figures put its circulation at just 32,115 three years on, a rise of just 16%. The real cause for concern is the the UK paid-for number. In 2009 they sold 18,122 copies every six months, but last year that number fell to just 16,555. Not even the box office hire James Macintyre could turn things around as their Political Editor. And as for David Hanger? He has seemingly been demoted from publisher to “publishing consultant”. Half-a-million pounds down the drain and nothing to show for it. Those venture capitalists and hedge fund managers really should have known better…


  1. 1
  2. 2
    Grimy Miner says:

    Dead tree press is er………….. Dead?

  3. 3
    Herman van Rumboy says:

    It’s only other people’s money. We always run out of it.

  4. 4
    Ah! Monika 2013 +1 says:

    And little Prospect of a recovery.

  5. 5

    No Prospect then ?

  6. 6
    Grimy Miner says:

    BTW, … first :)

  7. 7
    Kebab Time says:

    I have been sayin just that for ages

  8. 8
    Anonymous says:

    can we get your registered company number and details of your investors or is it all offshore so no one can know…..

  9. 9
    Swivel-eyed lefty says:

    Pissing money up the wall. It’s what we do.

  10. 10
    SpAd says:

    As sales of the Guardian and New Statesman demonstrate, the number of people in the UK willing to pay good money to read dreary, predictable, finger-wagging, one-note lefty polemic is encouragingly small.

  11. 11
  12. 12
    Ah! Monika 2013 +1 says:

    Could somebody please tweet Abbott and ask her for her definition of pornography. We don’t want to ban the wrong stuff.

  13. 13
    alexsandr says:

    why so many not paid for? WTF?

  14. 14
    Anonymous says:

    It’s usually other peoples money to be accurate.

  15. 15
    Butch Dave says:

    Thanks fat boy! No one’s noticed Gideon’s fibs about ‘reducing the deficit’, and ‘baking in the recovery’! Will expect same from you, when credit rating agencies announce UK downgrade, post Q4 2012 triple-dip GDP figures announcement on Friday.

    Toodle pip!

  16. 16
    Grimy Miner says:

    I think you will find it was me :)

  17. 17
    Anonymous says:

    George Osborne was forced to borrow millions of pounds more than expected last month in a fresh blow for the Chancellor’s hopes of getting the economy back on track.

    New figures today reveal public sector borrowing reached £15.4billion in December, up 4 per cent year-on-year and higher than the City expected.

    Mr Osborne has been forced to admit it will take longer than planned to balance the nation’s books, with austerity now expected to last until 2018.


  18. 18
    Dave Camera on says:

    Is the red light on yet?

  19. 19
    Butch Dave says:

    Sterling Crisis? What Sterling Crisis?!

    I’m off to the Caribbean, to escape this pleb-made Global Warming.

  20. 20
    Owen Jones says:

    Let the tanking of the FTSE for today start.

    FTSE 100 6176.12

    -4.86 -0.08%

  21. 21
    Kommissar Manuel Barroso says:

    Ha ha! Six months max., you Brit mongs’ll come begging to join the Euro, to escape hyperinflation caused by the collapsing piss pound.

  22. 22
    David Cameron says:

    I hope the 5000 army redundancies announced today sends the correct message to anybody who doubts my cast iron commitment to fighting global terrorism and protecting the Falklands.

  23. 23
    UKIP.i.ain't says:

    Cameron has to borrow to pay overseas aid and yet he can’t afford the army. It is disgusting.

  24. 24
    jacky Treehorn says:

    Why would businesmen invest in a lefty idea? they always lose money.

  25. 25
    Rat's arse says:

    I wuv 8illy.

  26. 26
    confused Pleb says:

    Global Terrorism – is that GOOD AL-CIAda in Syria and Libya, or BAD Al-CIAda in Algeria, Bradford and Tora Bora caves?

  27. 27
    The Great Huhnedini says:

    You ain’t seen me, right!


  28. 28
    Tachybaptus says:

    Anything that uses a c-t ligature in its logo is bound to be a ponce-fest.

  29. 29
    Putr1d Labour ruined my Country says:

    When will these idiots ever learn that Left Wing means lose or waste all the money?

  30. 30
    Just wondrin says:

    Southwark. ‘Guido might just have to lunch in those parts tomorrow.’

    Did he go?

  31. 31
  32. 32
    Owned Jones says:

    Complete collapse !

  33. 33
    It's Huhne time says:

    10 … 9 … 8 ….

  34. 34
    Herman van Rumboy says:

    actually I think you will find it was me who was first

  35. 35
    Herman van Rumboy says:

    no it was not

  36. 36
    David Cameron says:

    Look, please, no difficult questions, or I’ll have to knit my brow, put my head to one side while nodding, and then make authoritative hand gestures that I’ve practised with my PR people.

  37. 37
  38. 38
    The Great Huhnedini says:

    I can’t seem to shake this injuctivitus off, sniffle.

  39. 39

    Lunch is a fluid event, not only in regard to temporality.

  40. 40
    Dirty Old Bugger says:

    Anything that features fat bitch hypocrites.

  41. 41

    Wealth Warning

    The value of investments can fall as well as rise and you may not get back the full value of your original investment.

  42. 42
    Martin Day says:

    proof that there’s at least 18122 shitty arsed little arse wipes like Owen Jones who have never had a proper job.

  43. 43
    Owen Nothing says:

    The sky is falling!

  44. 44
    tube_thumper says:

    boring. who cares

    more importantly huhne the hune is in court right now

  45. 45

    So Mitchell had a stamp with Bollocks on it?

    Well, I had one of those 30 years ago and used it where appropriate.

  46. 46
    The Great Huhnedini says:

    Oh no I’m not hehehe

  47. 47
    The association of British insurers says:

    Always remember ‘Your home is at risk if you set fire to it’

  48. 48
    Archimedes of Syracuse says:

    Any object, wholly or partially immersed in a fluid, is buoyed up by a force equal to the weight of the fluid displaced by the object.

  49. 49
    pissed off voter says:

    but whose bollocks were they?

  50. 50

    First into Baroness Ashton’s front bottom maybe !

  51. 51
    old SHEP says:

    It’s a small world, just used the term “Bollocks” on the telephone to a well known Utility Company, do my communication skills need updating?.

  52. 52
    Edward. says:

    It’s bad enough trawling through the Guardian and other SWP sh**e, prospect – a mag too far.

  53. 53
    Anonymous says:

    Maybe, in the interest of balance, you could post the sales figures of Standpoint, the right wing equivalent of Prospect?

  54. 54
    I know it when I see it says:

    That’s not porn, that’s just obscene.

  55. 55
    Extremely Ancient Seafarer says:

    … and to be even more accurate, it is “other people’s money”.

  56. 56
    Extremely Ancient Seafarer says:

    Perhaps their newsagents do not stock copies of the other papers.

  57. 57
    Extremely Ancient Seafarer says:

    Phew! At this rate by the end of September 2018 it will be back where Labour left it when the were ejected.

  58. 58
    Vive la revolution says:

    Lots of highly trained and disciplined ex-soldiers with nothing better to do…… can be dangerous…..

  59. 59
  60. 60
    Hippy Pottermus says:

    … therefore all fluids weigh the same? QED?

  61. 61
    Hippy Pottermus says:

    … especially as the *anchors get their cut up front, which never ever seems to be made up again no matter how long the contract runs.

  62. 62
    CHRIST ON A BIKE! says:

    Who’d be stupid enough to invest in a left-wing news publication?

    The dead-trees are in the shit anyway, never mind the left-wing bits, that are really in the shit.

    Socialists are complete tight-arses with their own money, they never spend a penny on anything they can get online for free.
    If they can’t cadge of someone else, they won’t bother.

  63. 63
    The Bottle Fed Triplet says:

    You Reeker…

  64. 64
    keredybretsa says:

    An expensive gamble that didn’t make the performance hitlists.

  65. 65
    its all bollox says:

    ‘Those venture capitalists and hedge fund managers really should have known better…’ you say

    do the negligence lawyers re the idiots running pension funds who financed the hedgists?

    good lolly here methinks!

  66. 66
    NE Frontiersman says:

    Never seemed outstandingy Lefty, just dull, dull, dull; a place where B-list journos could print the more tired pieces the big boys would not take.

  67. 67
    NE Frontiersman says:

    Or do I mean Standpoint? Aforesaid dull, B-list observations still apply. There’s more journalism on the market than people want to pay for.

  68. 68
    Nivea face cream says:

    I prospect for gold. Those venture capitalists should have come with me. I just bought a country.

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Boris on British Jihadis. Apparently based on MI5 intel:

“If you look at all the psychological profiling about bombers, they typically will look at porn. They are literally w***ers. Severe onanists. They are tortured. They will be very badly adjusted in their relations with women, and that is a symptom of their feeling of being failures and that the world is against them. They are not making it with girls, and so they turn to other forms of spiritual comfort — which of course is no comfort.”

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