November 30th, 2010

Another One Bites the Dust

As the news emerges that The Telegraph is set to join the FT, News of the World and The Times behind the paywall, Guido is intrigued to why such a decision was made when all the evidence shows it’s not a winner. The Times has lost 95% of their online traffic, but the bad news doesn’t stop there. Since they introduced their pay-wall in June their paper sales have headed south as well:

Introducing a pay-wall was supposed to increase revenue by forcing people to buy the paper or subscribe online. Instead the decline of newspaper sales is unmitigated. There will be glum faces over in Victoria as it dawns on the hacks that soon nobody will be reading their work…


159 Comments

  1. 1
    Billy Bowden is the greatest umpire ever ! says:

    Crazy Fools !!!!

    • 17
      Sarf of the River says:

      Not one of their links can be profitable any more. I bet shed loads of ad hit revenue came from people being sent direct links, from Google news hits too etc. This traffic has completely dried up. They are being totally ignore lol.

      • 62
        The Glory days of the expenses disk was their last hurrah says:

        They are done.

        • 84
          Iain Dale's Codpiece says:

          Their paper sales may have headed south, but a pie chart of relative market share isn’t going to show that! Guido fail!

          I have subscribed to The Times – I always used to buy and enjoy the ST, so I view the £8pm sub as being like buying the ST, with The Times thrown in for free.

          Will probably also subscribe to the DT if te price is reasonable – it’s worth it to dtay infomed.

          Now, if only we could make BBC Views Online disappear behind a paywall – it would spare people from the BBC’s malign brainwashing and show the commissars just how popular they aren’t.

          • Well you could click on the link which tabulates the sales…

          • Osama the Nazarene says:

            The sales table shows contradictory results. With the exception of the FT, sales of all papers are down, pay-wall or not. The FT is behind a pay-wall and its sales are up. Maybe the pay-wall is not such a disincentive to sales after all and other factors play a greater role.

          • Lady Virginia Droit de Seigneur says:

            BBC Views online is already behind a mandatory paywall – it’s called the licence fee.

          • DelTrems_SauceiddgeBot says:

            Baaaaasss, it looks laike weev gotta reedah !?!

          • DelTrems_SauceiddgeBot says:

            Osama the Nazarene said:

            “Maybe the pay-wall is not such a disincentive to sales after all and other factors play a greater role.”

            Yes, the FT is more like Janes’ Defence (warmonger’s porn rag) in catering to a relatively small but extremely affluent audience already hooked on the product in expectation of a high ROI for the subscription.

            However, for common oike-bumff like The Torygraf, which has no significant differentiator from ‘free’ content, the Paywall spells in religious terms the equivalent of a lecherous alehouse wench being banished to a nunnery.

            Lean times and self-amusement with a cold wooden crucifix beckon for the DT’s semi-circular hacks. Fair dinkum.

        • 128

          Agreed – Readership will move to the Mail, Express or Guardian.

          • Worthless Lib Dem pledge says:

            Ah, if only the licence fee could be scrapped.

            I still can’t make my mind up why the BBC chose this week to reveal its allegations about the corrupt FIFA official determining the world cup bid. Was it to scupper the UK bid? Was it to force the official to vote for the UK? Or was it just another BBC fck up?

            Lefty reporters and editors to continue with their brainwashing drivel. When are they going to adhere to the independent broadcasting policy and act within its mandate? When are these cuts to pensions etc going to happen? They have gone on strike and I am not clear why we have not been compensated for the the disrupted service.

          • Wak atak says:

            It was done because reporters want to be the news. They want their name on the byline, they want to see their story in print or on the tele etc. They are insecure bastards who try and make up for it by showing how important they are. So what if England loses the world cup they have had their 15 mins of fame and can pontificate about how they reveal corruption and are above it all.
            They and left wingers are similar they indulge their personal vanities and love of money while while hiding behind a “higher cause” and putting everyone else down

    • 18
      I pity the fool says:

      Crazy fools? Was that a Mr T impression, Billy?

    • 21
      Skin Flint says:

      That’s a shame, I like reading the Telegraph Blogs. I’m not going to pay for them though.

  2. 2
    GEOFF HOON 07796938196 says:

    Wheres the SUN ?

  3. 3
    The Court of Public Opinion says:

    Sources are reluctant to offer exclusives behind paywalls now as the stories won’t get any outside (i.e. Google) exposure.

  4. 4
    Charles says:

    By 0.5%?

    The telegraphs sales also lost 0.4% market share, a change this small really isn’t note worthy.

  5. 5
    sockpuppet #4 says:

    24% to 23.5% ?

    I know what Lord Young would say!

  6. 8
    PC says:

    Looks like the paywalled FT’s sales have gone up a bit though

  7. 9
    Charles says:

    Oh and the Financial Times, also behind the pay wall has seen its share increase by 1%!

  8. 12

    The Telegraph is the new Daily Mail. The Daily Mail the New Express. The Times is the new Paul Raymond £ 1 a shot booth.

  9. 13

    The Thunderer is only worth buying at weekends nowadays. The Telegraph is only interesting for it’s obituaries.

    Why the fuck have you included ‘The Scotsman’…?

  10. 14
    Martin Day says:

    As the news emerges that Guido Fawkes is set to join the FT, News of the World and The Times behind the paywall, The Telegraph is intrigued to why such a decision was made when all the evidence shows it’s not a winner. The Times have lost 95% of their online traffic, but the bad news doesn’t stop there. Since they introduced their paywall in June their paper sales have headed south as well:

  11. 15
    The Watcher says:

    I read the on line Telegraph daily and comment a lot. I can do without the writing of idiots such as the communist Mary Riddel and the repeated protestations from conservative dignitaries who claim often that they are eurosceptics. The editing of the Telegraph is being done by illegal immigrants judging by its accuracy. So it will be bye bye DT from me.

    • 37
      I used to vote Conservative but then Dave took over says:

      “The editing of the Telegraph is being done by illegal immigrants “

      You could be right. I thought there wasn’t anyone doing the editing at all or the editor was about 16 years old with a GCSE in woodwork, but I think you might have the answer.

      I can’t believe they’re expecting people to pay to read it.

      • 135
        Colonel Blimp says:

        Their web page design is abysmal: many links do not work.
        Hopefully I will be in a position to buy the paper soon – it’s useful for wrapping the contents of the cat’s litter tray.

    • 109
      Scary Biscuits says:

      Watcher, I think you’ve hit the nail on the head. The problem with the dead tree press isn’t how its paid for but the content. All they do these days is cut-n-paste agency copy or govt press releases. Why would anybody pay for that, especially as we’ve already paid once for the latter?

      Guido makes a reputed £50k per annum from his blog, working part-time. Surely this is the way forward for any aspiring jorno? Why slave for a pittance and let any profit go to the overpaid bosses who are more concerned about their ‘access’ to politicians? Disintermediation is the way of the future: diplomats, record company and newspaper owners, take note. Your monopoly is over.

  12. 16
    Geoff Hoon says:

    I’m available for hire.

  13. 23
    Red Ed - please don't ditch me for David, I can do better, I promise says:

    Comradesth! I will be stupendousth at PMQsth tomorrow!

  14. 27
    Fucked Off Now says:

    well as the police state that is london metropolitan area again goes OTT, and the right to protest is curtailed, and hundreds are held against their will by kettling coppers (pigs) – individual liberties are not of primary concern to the bastards at the met – you won’t be able to read about as the telegraph bites the dust … just what the fascist UK state requires

    • 48
      I Remember You Hoo says:

      Strangely the fascist state you now complain so loudly of, was built assiduously by the Labour party over the last thirteen years. I do not recall your outrage during any part of it’s creation or any protests about the systematic removal of freedom by Labour, from anyone on the left.

    • 110
      Choking Hazard says:

      If you REALLY think that the UK is a fascist state you have no knowledge of history.
      So, tell you what, fuck off back to the student bar and instead of whinging with your usual mates try and talk to a historian about the realities of life in Germany, Italy, Spain and Russia in the middle of th 20th century.

    • 134
      Conspiracies are us says:

      We don’t care!

  15. 28
    I hate New Labour says:

    One word: greed.

    It’s a bit like when the plan was for banks to start charging customers of other banks to user their ATMs.

    That didn’t last too long did it.

    Bet the daily mail advertising staff are having a party today.

  16. 29
    PK says:

    yep – like the Telegraph – but not enough to pay for it.. it’s only ever a starting point..

  17. 30
    Billy Bowden is the greatest umpire ever ! says:

    Can the Guardian put Polly behind a paywall ????

  18. 35
    Tickle Duster says:

    The Telegraph’s re-design is truly awful. The Daily Mail have got it nailed, both on content and design. I would pay £25.00 per anum for the Telegraph, I haven’t bothered to look at the Times since they started charging.

  19. 36
    Polly Tuscany says:

    Why does Billy Bowden want a final solution for me?

  20. 38
    I remember when it was all free says:

    Are they crazy?
    Mind you, it’ll be a relief not to read their schoolboy howlers.
    I shall miss Alex and Matt though. I won’t pay for them.

    I suppose I’ll have to look at the online Mail and the BBC (shudder).

  21. 45
    Anonymous says:

    Heading south, hardly. At half of one percent, even you must give them the benefit of the doubt. Typical Labour spin

  22. 47
    Margaret Moran says:

    My flange is behind a paywall. Just a tenner for bareback.

  23. 50
    TUBE_THUMPER says:

    FIFA run the football world cup
    Its members fill their pockets up
    A dirty toilet just doesnt matter
    When you have filth like Sepp Blatter
    None of the innocence of Little Jack Horner
    Just a fucking gangster called Jack Warner
    The football world stands mute and comes to heel
    while they contiunue to rip off and steal
    England tell them where to stick the world cup
    and I will go there personally to stick it up

  24. 55
    Taxfodder says:

    You have to laugh at them really…poor sods

    Its a fleet street “wet dream” harnessing the tinternet, controlling opinion and holding court on the Wibbly Wild Web and have some equally sad antique pay to read opinionated misinformation half truth and hyperbole designed to compliment their masters agenda rather than report hard fact.

    Somebody ought to point out to them its not the 1950′s anymore, even my granny has moved on…

    • 59
      BillyBob - Ooman Rights Legislation, just a load of bollocks!! says:

      Who would pay for it?

      • 98
        I used to vote Conservative but then Dave took over says:

        Bryony Gordon’s parents, maybe, but I’d have thought they get a discounted subscription to the print edition.

        So, no one.

  25. 57
    TUBE_THUMPER says:

    why should i pay for something i cant wipe my arse on after i have read it?

  26. 58
    GEOFF HOON 07796938196 says:

    Great “Quote of the day”
    Is there no rule to get rid of MP’s who fail to turn up ?
    if the rest of us tried this we wouldn’t last a month let alone six months

    i dont want to kick a man when he is down
    but

    Isnl’ it about time you fucked off you useless mental fuckin unelected has been retard ?

    surely he is keeping someone out of a job who wants to represent his constituents

    • 68
      Lil Olmey says:

      ‘…see if some orientation might help ‘ ??? But we already know about his orientation.
      He should be reduced to his constituent parts.

    • 122
      Peter Carter-Fuck says:

      I want to kick his fucking head in. It’s always best to kick the fuckers when they are down, just make sure they don’t come back up again.

  27. 60
    Jacqui Smith says:

    Richard says he wants me to try something called bukkake. But he won’t tell me what that is. Says he saw it in a documentary called In Diana Jones and the Temple of Poon.

  28. 63
    Sir William Waad says:

    Some presentation problems here – the pie charts show market shares while the text is about sales.

  29. 65
    lens says:

    Why ‘The Daily’ ipad newspaper is also doomed

    http://gawker.com/5697754/why-the-ipad-newspaper-is-doomed

    • 96
      Sres says:

      People don’t want informed opinions these days, they want snappy information, delivered quickly and easily. Give them the facts, they can then form their own opinion.

      Blogs started it, Facebook formulated and Twitter has confirmed it.

  30. 73
    13eastie says:

    Hehe,

    A girl called Ashley in Massachusetts ” and doesn’t understand why she’s suddenly got 9,000 followers:

  31. 80
    GEOFF HOON 07796938196 says:

    Ring this number for gay sex

  32. 92
    Billy t' beast of t' yorkshire moors says:

    May I just say rhat I misunderstood the term “paypal” and thought it perfectly acceptable to pay my special “pal” with your money
    I am not gay!

  33. 100
    NNS says:

    We here in Scotland, have seen the growth of online meida such as Newsnet Scotland, who are filling the vacum created by the MSM being totally owned by Labour or Murdoch. The BBC are the worst with their downright lies and blatant propaganda, they are a law unto them selves. The Internet has been a God send for Scotland and our independence movement.

    http://newsnetscotland.com/

    • 136
      Colonel Blimp says:

      Well fuck of you ginger, incomprehensible, Scotchers.

      • 137
        Colonel Blimp says:

        DOH! = OFF

        • 156
          Getirightupye says:

          Come up here Engerlander, and say that, you will have your Hunt kicked in, you inbred chinless wank stain. But then you may like that sort of thing, most of you are fags and fuckwits. Now fuck the fuckity fuck of.

  34. 101
    Engineer says:

    Well, at the risk of bringing opprobrium and derision upon my head, the end of free online content had to happen sometime. All the established Dead Tree Press have overheads and production costs, even if printing and distribution are ignored, so the online content would have to be paid for somehow. Advertising revenue is obviously one income stream, but it clearly isn’t enough or News International wouldn’t have put the Times behind a paywall.

    All those jounalists’ expenses have to be recouped somehow. I don’t like the idea of paying, but as they say oop north, you never get summat for nowt. We’ve been lucky for a few years while they’ve got us hooked, now it’s reality time.

  35. 102
    Unwed Ed says:

    I weally, weally, weally do think the Wevolution is here! Students evvywhere are wevolting! I will wide to powwer on my young comwades showlders! I’m werry werry excited!

  36. 108
    Google is your friend says:

    5 x 1 > 100 x 0

    Paying readership > cheapskate mongs

  37. 115
    The end of the "Free" says:

    So Guido, do you think that the Telegraph’s commentary on the Irish Enslaved State is a valid piece of journalism?

    http://blogs.telegraph.co.uk/finance/ambroseevans-pritchard/100008812/irelands-debt-servitude/

  38. 116
    Atlas shrugged says:

    Journalism is the most discredited sport since boxing was given its totally undeserved professional status.

    Have no fear for the future of our main stream journalists.

    The establishment has spent many years and much effort polluting these idiots minds with muddled ideologically based thinking and so rejoice in the profoundly ignorant self-important opinions which stem from there efforts. Therefore the establishment will make certain that they are mostly ALL assured of a role in the mass media whether this happens to be predominately in the printed form or not.

    Main Stream journalists don’t know much of any real important, and would not be allowed to tell the public even if they did. However they do know in which closet many of the skeletons are kept, which does give them a certain amount of annoyance value.

    My guess is that they will be provided with even more time and space on the BBC, Sky TV and radio, to continue to inflict their unwitting disinformation, and vacuous opinions on the unsuspecting public.

    Evil finds little more useful then a mind enslaved fool that genuinely believes that they are anything but. Thanks in no small part to them being subjected to a proper university so called education, more accurately, have undergone a full program of establishment inspired Indoctrination. Which perfectly sums up cretins such as W. Hutton and P. Toynbee, along with all of the rest that have never had a proper job during their entire professional lives, especially one in any way connected to the subjects they so liberally pontificate about.

    Worry not for the interests of journalists, their future is completely assured Guido very much included. It would be nice if I could say the same for most of the rest of us.

  39. 118
    mhayworth says:

    Now that the Daily Express has come out with their campaign to get us out of the EU, none of the other papers have any value. The DT is full of faux-Eurosceptics now, just to keep the gullible from fleeing the conservative party. As we dip into the deficit to bail out each EU troughing country, one after another, these people become less and less relevant (other than for their treachery).

  40. 129
    NNS says:

    CALLING ALL SCOTTISH PATRIOTS.

    The British government have, by insulting us, granted the opportunity for us to vote for independence in May 2011. Their insulting referendum for AV for the British parliament on the same day as our Scottish elections, whilst denying Scots a referendum to vote for Scottish Indpendence has gifted us the chance to VOTE FOR INDEPENDENCE AT WESTMINSTERS EXPENSE.

    This at a time when Wales has been granted a referendum, on their constitution, and now we see a Royal wedding one week before our elections, which is guaranteed to wipe Scottish politics of the meida. This would never have been contemplated one week before the UK elections. It is an insult to far.

    SIMPLY WRITE “INDEPENDENCE” ON THE AV BALLOT PAPER. A PROTEST VOTE, WHICH WILL GIVE US THE VOICE, WE DESIRE.

    SPOIL THE AV VOTE.

    VOTE INDEPENDENCE IN MAY 20011.

    http://tinyurl.com/2vz3nbr

    • 130
      NNS says:

      That would be 5th of May. 2011

    • 138
      Colonel Blimp says:

      “Scottish Politics” – surely an oxymoron.

      • 140
        NNS says:

        I think your pathetic attempt at sarcasm has failed miserably. It is certainly a trendy and hip little word but as in your example often misused, and only serves to highlight the ignorance of the user. Perhaps strong drink has been taken.

        Perhaps if you Google “deep Fried Mars Bar” or “Braveheart” you will have better luck.

        Pip pip.

    • 149
      Legal Eagle says:

      Honestly, nobody around here gives a fuck about Scotland.

  41. 139
    JournalistX says:

    Not entirely surprising the Times site is going nowhere when one person from an office can sign up then just pass their user name and password to every single person they work with who can then pass it on to every single person they know in the whole world and so on and so on. We’ve been using one account for weeks now…

    • 141
      Bird wsb says:

      Presumably all the times people have to do is disconnect any account being used on two computers simultaneously?

  42. 142
    mikes dog says:

    I AGREE WITH TILLY NEXT DOOR

  43. 144
    Realist says:

    As I already pay a subscription does this mean that I will have to pay twice ?

  44. 148
    JamesII says:

    Oops wrong place initially.

    I haven’t missed the Times and I won’t miss the Telegraph!

  45. 151
    Anonymous says:

    On a positive note, the more the fuckwit liblabcons isolate themselves from reality the easier will be the coming regime change, and the greater the pain of those bastards when they are arrested and punished.

  46. 152
    google says:

    I never read the telegraph anyway…



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Mr Bryant and Mr Watson managing to make the whole hacking affair look like a farce – the more they moan the less I care about the whole subject! So partisan it beggars belief at all costs. They cannot rise above it ! If I was to call the PM a ‘liar’ I would want to be VERY sure.



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