McCain Leads Obama, Advertising Works

Jokes about him meeting Jonah Brown aside it is arguable that McCain has now inched ahead of Obama since his world tour.

Danny Finkelstein has been lambasting McCain’s advertising. In fact everybody inside the Beltway and in the Westminster Village has been saying the same to Guido. Hang on a second. Can even you political obssessives remember any of Obama’s ads? “Hope, change, blah.” No, thought not.

McCain’s ads may not work with the knowing, his early Hero ad with footage of him as a prisoner of war might be a bit too cheesy for cynics, but how does that play in the heartlands? People will remember that he endured harsh treatment heroically. The Media Love ad on media favouritism was a little reminder, the Paris Hilton ad and The One ad are low intensity attacks on Obama’s politics of empty celebrity. These ads are far more sophisticated than previous Conservative campaign attack ads on “Hollywood liberals” – they work.

The latest line of attack takes the form of a mini-documentary (below) and it is effective because it shows Obama time and time again lacking clear direction on Iraq. He has flip-flopped and trimmed on the key U.S. foreign policy issue of our time. McCain is playing off his experience against Obama’s lack of judgement well…

All the Cameroons swooning for Obama would be wise to be more circumspect…

UPDATE : Punters are moving to McCain as well says Mike Smithson.

Gove Goes at Nuts

ConservativeHome is in puritanical ecstasy over Gove going all prudish:
“I believe we need to ask tough questions about the instant-hit hedonism celebrated by the modern men’s magazines targeted at younger males. Titles such as Nuts and Zoo paint a picture of women as permanently, lasciviously, uncomplicatedly available. We should ask those who make profits out of revelling in, or encouraging, selfish irresponsibility among young men what they think they’re doing…. The relationship between these titles and their readers is a relationship in which the rest of us have an interest. The images they use and project reinforce a very narrow conception of beauty and a shallow approach towards women. They celebrate thrill-seeking and instant gratification without ever allowing any thought of responsibility towards others, or commitment, to intrude. The contrast with the work done by women’s magazines, and their publishers, to address their readers in a mature and responsible fashion, is striking.”

Most men actually do have a shallow approach towards women and it has nothing to do with men’s mags and to all to do with biology. Without getting into a treatise on socio-biology it is clear that evolution has designed half the human race to be thrill seeking and after instant gratification. That is why our DNA has programmed us to have an orgasm.

Guido has it from a person in a position to know that, in his bachelor days, Michael Gove was “an enthusiastic lover”. Since he wasn’t intending on pro-creation, presumably he was indulging his hedonistic thrill-seeking side?

UPDATE : Forgot to moan about the Tories having a go at lap-dancing clubs. Seems to be a bit ungrateful to Peter Stringfellow, who has supported the Tories through thick and thin. This puritanical moralising will all in end in tears.

Rich & Mark’s Monday Morning View



Tip offs: 0709 284 0531
team@Order-order.com

Quote of the Day

The Donald asks what America wants from a President…

“I spent less, I won the most. Isn’t that what you want from your President for a little time?”

Top Posts This Week

Guidogram: Sign up

Subscribe to the most succinct 7 days a week daily email read by thousands of Westminster insiders.

Facebook

PATRICK ROCK TRIAL: ‘IT WAS JUST LIKE WATCHING BRITNEY’ PATRICK ROCK TRIAL: ‘IT WAS JUST LIKE WATCHING BRITNEY’
+ + + ICM SHOWS LEAVE AHEAD PHONE & ONLINE + + + + + + ICM SHOWS LEAVE AHEAD PHONE & ONLINE + + +
EU CITIZENS SENT REFERENDUM POLLING CARDS EU CITIZENS SENT REFERENDUM POLLING CARDS
LABOUR ACTIVIST OUTS CAT SMITH’S CAMPAIGN MANAGER LABOUR ACTIVIST OUTS CAT SMITH’S CAMPAIGN MANAGER
KHAN’S £105,000-A-YEAR AIDE NEVER WORKED OUTSIDE POLITICS KHAN’S £105,000-A-YEAR AIDE NEVER WORKED OUTSIDE POLITICS
LORD SUGAR’S EU JOURNEY LORD SUGAR’S EU JOURNEY
PIERS CORBYN FORECAST “TREMENDOUS DRY, SUNNY JUNE” PIERS CORBYN FORECAST “TREMENDOUS DRY, SUNNY JUNE”
LEAVE POLL SURGE AS MIGRANT CRISIS CUTS THROUGH LEAVE POLL SURGE AS MIGRANT CRISIS CUTS THROUGH
CAT SMITH’S CAMPAIGN ORGANISER’S COVER-UP BUSTED CAT SMITH’S CAMPAIGN ORGANISER’S COVER-UP BUSTED
KNIGHTLY LOSS OF BRITISH INFLUENCE KNIGHTLY LOSS OF BRITISH INFLUENCE
MP Referendum List: Leave Gain MP Referendum List: Leave Gain
Labour Reinstate Race Row Corbynista Labour Reinstate Race Row Corbynista
Watson’s Dodgy Flat Mate Watson’s Dodgy Flat Mate
Vote Leave Offer £50 Million Payout to Predict Euros Vote Leave Offer £50 Million Payout to Predict Euros
Thug Life: MP Offers to Take “Baseball Bat” Against Yobs Thug Life: MP Offers to Take “Baseball Bat” Against Yobs
Telegraph Bloodbath: Ian MacGregor ‘Not’ Demoted Telegraph Bloodbath: Ian MacGregor ‘Not’ Demoted
Corbyn Orders Review of Chaotic Office Corbyn Orders Review of Chaotic Office
CAT SMITH EXPENSES COVER UP CAT SMITH EXPENSES COVER UP
ETHNIC MINORITY BRITS BACK BREXIT ETHNIC MINORITY BRITS BACK BREXIT
REMAIN TAKES PROJECT FEAR TO CHURCH REMAIN TAKES PROJECT FEAR TO CHURCH
SOUBRY’S BIG NISSAN-DERSTANDING SOUBRY’S BIG NISSAN-DERSTANDING
JIM SHANNON ORDERED TO REPAY £14,000 EXPENSES JIM SHANNON ORDERED TO REPAY £14,000 EXPENSES
PAY “ONLY REAL RED LINE” FOR BMA JUNIOR DOCTOR LEADERSHIP PAY “ONLY REAL RED LINE” FOR BMA JUNIOR DOCTOR LEADERSHIP
NET MIGRATION UP 20,000 TO 333,000 NET MIGRATION UP 20,000 TO 333,000
POLICE INVESTIGATING TESSA MUNT ELECTION EXPENSES POLICE INVESTIGATING TESSA MUNT ELECTION EXPENSES
LEAVE.EU ON HOOK FOR £500,000 BREXIT GIG LEAVE.EU ON HOOK FOR £500,000 BREXIT GIG
TRUMP SINGS “WE’RE GONNA BUILD A WALL” TRUMP SINGS “WE’RE GONNA BUILD A WALL”
OZBOT VERSUS ANDROGENOID OZBOT VERSUS ANDROGENOID
EDDIE IZZARD’S HOTEL BILLS NOT LAWFULLY DECLARED EDDIE IZZARD’S HOTEL BILLS NOT LAWFULLY DECLARED
POLITICAL PARTY RICHLIST POLITICAL PARTY RICHLIST