Politicians including Hilary Clinton think getting down with the kids requires a MySpace site. Research by Heather Hopkins at Hitwise suggests it is an ineffective way of reaching voters. In the UK MySpacers are more likely to be welfare chavs on council estates* who don’t vote. Peter Hain’s leadership campaign has a MySpace site. Is that smart targeting of his likely supporters, or just stupid?
*Heather didn’t describe them in those words.
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Max Clifford says…
“Most people want to read nasty things about people, not nice things.”
Maybe if they really wanted to “decontaminate the Labour brand” with business people, they shouldn’t have totally buggered up the economy?
Just a thought.
