Cringeworthy Rudd Memes Worse Than Activate

Last week The Times reported that three social media accounts promoting Amber Rudd have been set up by her supporters. Guido has been following their progress and can report that they have alas not gone viral. @VoteForRudd has attracted a total of 300 followers, pumping out memes that are more cringeworthy than Activate. This photoshop of the “Battle of Hastings re-enactment” got two retweets.

In fact, we’re probably being harsh on Activate. These Rudd graphics are worse:

The “Vote For Rudd” Facebook page is even more cringe, it has managed just 90 likes. Meanwhile on Instagram they’re mocking her up as a cheerleader and calling themselves the “Ruddettes“.

All in all it is not exactly #Moggmentum. The terrible accounts are being run by an anonymous blogger calling himself “Tory Boy 999“. He says:

“We need young people with a good knowledge of social networking to become keyboard warriors for the centre right. We are endeavouring to provide a range of useful resources and will be running this blog, an active instagram account and a YouTube channel. We encourage people to copy and paste, screenshot, share or reproduce any of these resources. We want to reach as many people as possible, target young people and reach new audiences.”

Is that you, Roland?

mdi-timer 9 October 2017 @ 12:12 9 Oct 2017 @ 12:12 mdi-comment Comments
Brexit Twitter Sentiment Analysis: Faisal’s 683 Negative Tweets Since Referendum

Data Guido has been working hard in a dark room, crunching the numbers to see whether our top broadcast journalists really are impartial on Brexit. So far we have analysed Robert Peston’s relentlessly negative Twitter feed and Nick Robinson’s less than neutral musings. Next up we have Sky News’ Faisal Islam, the Remainers’ TV darling…

  • Faisal has sent 1,467 tweets about Brexit since 24 June 2016.
  • 87 tweets had a positive sentiment, that’s just 6% of his total tweets.
  • 697 tweets were neutral, that’s 47.5%.
  • 683 tweets were negative, that is 46.5% of his total Brexit tweets having a negative sentiment.

Faisal tweets a huge amount about Brexit, far more than Peston or Robbo. The vast majority of his tweets are split between having either a negative sentiment or a neutral sentiment. Only 6% have a positive sentiment. He has sent a massive 683 negative tweets about Brexit since the referendum, which is unrivalled among his broadcast peers.

Guido’s statistical analysis of Faisal, Peston and Robbo has found that three of the highest profile broadcasters covering Brexit tweet with overwhelming negativity. They promote opponents of Brexit far more than proponents, they report negative stories far more than positive ones, and they occasionally let their own pro-Remain opinions slip through as well. The BBC, ITV and Sky are supposed to be impartial – the evidence shows their Brexit journalists are anything but…

mdi-timer 14 September 2017 @ 13:52 14 Sep 2017 @ 13:52 mdi-comment Comments
New Number 10 “Road to Brexit” Social Media Strategy

Number 10 is releasing a video titled “The Road to Brexit” on Facebook and Twitter this afternoon as it steps up its Brexit messaging – you can watch it on Guido first. It’s the first time Theresa May’s government has really tried to do anything like this – a 21st century social media strategy pumping positive Brexit news into the newsfeeds of young voters. Certainly a marked change in communications compared with the previous regime. The video strikes a realistic tone, noting these are “the most complex negotiations the country has ever faced”, stressing the tough talks ahead and the need for a transition period. It also reconfirms the Lancaster House principles of leaving the single market and customs union and taking back control of laws, borders and trade. Good to see civil servants previously tasked with talking up Project Fear doing something useful for a change…

mdi-timer 13 September 2017 @ 16:36 13 Sep 2017 @ 16:36 mdi-comment Comments
Brexit Twitter Sentiment Analysis: Peston 82% Negative

Click to enlarge

Data Guido has been hidden away in a dark room, crunching the numbers to see whether our top broadcast journalists really are impartial on Brexit. It is rarely the case that one individual tweet gives the game away and reveals a top TV  presenter’s biases – they usually won’t be so careless. Yet when you dig deeper you get a very different picture. Data Guido has collated every single tweet about Brexit sent by three top journalists from three major broadcasters since the referendum. We then categorised them as having either a positive sentiment about Brexit, a negative sentiment about Brexit, or being neutral. We started with ITV’s Robert Peston…

  • Peston has sent 284 tweets about Brexit since 24 June 2016.
  • 3 tweets had a positive sentiment, that’s just 1% of his total tweets.
  • 47 tweets were neutral, that’s 17%.
  • 234 tweets were negative, remarkably that is 82% of his total Brexit tweets having a negative sentiment.

Not much of a surprise given Pesto is best friends with Remain campaign supremo Roland Rudd and spent the referendum trying to do in Vote Leave. Though it’s not very becoming of a supposedly impartial broadcaster. Stay tuned for Data Guido’s Twitter sentiment analysis of two other prominent TV hacks…

mdi-timer 12 September 2017 @ 13:17 12 Sep 2017 @ 13:17 mdi-comment Comments
Hacker Asks Barnier Reasonable Questions About Brexit Bill

A series of entirely reasonable tweets from Conor Burns’ Twitter account asking Michel Barnier for some detail on the Brexit bill were apparently sent by a hacker.

The ‘hacker’ was right…

mdi-timer 30 August 2017 @ 15:03 30 Aug 2017 @ 15:03 mdi-comment Comments
Woodcock Knocks Out Handjob on Twitter

Nina Warhurst, the BBC’s political editor for the North West, was shocked to discover the cost of living down south in London. Barrow and Furness MP John Woodcock boasted about what he could get for that in his constituency.

For some reason he subsequently regretted tweeting the promotional boost to the tourist industry in Barrow. He’s knocked it out of his Twitter feed now…

UPDATE: Blimey now Woodcock’s had to do a full mea culpa:

mdi-timer 26 August 2017 @ 15:07 26 Aug 2017 @ 15:07 mdi-comment Comments
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