Thanks to a failing recruitment system the government is launching a centralised military recruitment body called the Armed Forces Recruitment Service (AFRS) to begin operation from 2027 and replace individual schemes run by the branches. Last year the army dropped below its recruitment target for the first time as numbers hit a measly 73,000…
Advertisements for the British Army are produced and put out by professional services company Capita which has been intensely criticised for woke adverts and a failure to fill ranks, instead pursuing an advanced diversity and inclusion strategy. Ministers have today admitted that Capita will get another £18 million of taxpayer cash only to spend on advertisements for the next year. For that you could:
The government says a sole marketing agency will “boost efficiency and coherence whilst building an in-house team with deep Armed Forces marketing expertise.” Can’t get any worse…
The day after Starmer U-turned and refused to blame Trump for the war Rachel Reeves told the Mirror:
“Obviously no sensible person is a supporter of the Iranian regime, but to start a conflict without being clear what the objectives are and not being clear about how you are going to get out of it, I do think that is a folly and it is one that is affecting families here in the UK but also families in the US and around the world.”