BBC Scotland Viewing Figures Too Low To Measure

Twenty-one programmes on the BBC’s new Scottish channel have been measured to have no viewers at all by since the £32 million channel went live at the end of February. According to the Scottish Daily Mail, on one day last month The British Audiences Research Board found that the new channel’s audience averaged “only 7,200 people in the core evening hours.” How does the BBC justify such a huge waste of money while it’s taking away free licences for the elderly?


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