People’s Vote Splurging Cash on Facebook ‘Micro-Targeting’

Facebook have published pages political spending for October to December this year, revealing that far and away the biggest spenders were Remain campaigners. The People’s Vote¬†campaign came in with the highest spending of any political organisation, in fact being the only campaign to reach six figures, splurging ¬£150,841 in just over two months. Who funds them…?

Interestingly, the Government has promoted just eleven different adverts over the whole period, compared to a staggering 1,238 from the People’s Vote campaign – around twenty different adverts a day. If Guido were more conspiratorially-minded he might say that sounds suspiciously like ‘dark ad’ micro-targeting…

mdi-tag-outline Advertising Facebook People's Vote
mdi-timer December 10th 2018 @ 4:44 pm mdi-share-variant mdi-twitter mdi-facebook mdi-whatsapp mdi-telegram mdi-email mdi-printer
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