Whoever wrote this news article for the BBC website about Vote Leave’s Facebook adverts is going to have some explaining to do to their editor. The article talks about how Vote Leave and BeLeave “micro-targeted” adverts during the referendum, “with 252 of them seen fewer than 1,000 times”. Just one problem: it’s total nonsense. The adverts were never requested by Vote Leave or BeLeave. They never ran. That is why they appear in the “0-999” impressions box in the DCMS select committee’s numbers. The true number is zero. A glaring factual error completely demolishing the BBC’s story that Vote Leave “micro-targeted” adverts to data sets of fewer than 1,000 people.
This fake news has come about because the DCMS select committee refused to publish evidence that would have clearly explained what happened. Aggregate IQ wrote to the committee with the explanation back in May. The committee refused to publish the letter, and now off the back of that the BBC has ended up publishing nonsense. Yet more evidence of Damian Collins’ Remoaner select committee, which is supposed to be impartial, losing touch with reality as they peddle their conspiracy theories about Vote Leave…
UPDATE: Carole is going on about there being no imprint – on the ads that didn’t run – “That look completely illegal”. There is no legal requirement for imprints on online adverts. This is not a “whole new massive can of worms”. It is Carole showing her complete lack of knowledge of the rules.
The reason online adverts don’t require an imprint is because generally they are too small and when viewers click they will in any event be taken to a site that generally says clearly who the advertiser is by advocating a vote for them.
UPDATE II: The BBC has issued a correction: