Mood Board Reveals Despair of Telegraph Hacks

Inside Telegraph towers morale is at rock bottom. New Chief Executive Nick Hugh needs to cut costs: profits have collapsed below the sacred £50 million mark. The plan to cheer everyone up? Put up a mood board…

The top of the board reads: “On our best days, the Telegraph is…” Like a primary school exercise, staff then pin their answers up on little bits of paper. The instructions say: “Everything contributed to the board will contribute to our people values.Vomit…

Hardened after a decade of cuts, the hacks have come up with some interesting answers. One kissed a piece of paper – leaving lipstick marks – along with the answer “sexual“. Others complete the sentence with: “published” and “tolerable”. Yet another: “the toilets work”. The board is a far cry from the occasional £500 bonuses former boss Jason Seiken used to dish out to keep scribblers happy. Amazing that the execs thought this would work…




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Quote of the Day

Paul Dacre on the Daily Mail’s future support for Brexit…

“…what moves me most are the countless messages from readers worried about whether the Mail will continue its support for EU withdrawal. My answer to them — and others — is unequivocal. Support for Brexit is in the DNA of both the Daily Mail and, more pertinently, its readers. Any move to reverse this would be editorial and commercial suicide.”

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