Friends of the Earth Rapped Over Fake Fracking Claims

Friends of the Earth has been rebuked by the advertising regulator and forced to promise it will not repeat pseudo-scientific claims about the economic, environmental and health effects of fracking. FoE published a scaremongering campaign leaflet last year warning fracking would be responsible for everything from falling house prices to asthma and cancer. Now the Advertising Standards Authority has extracted a pledge from the group that future literature will not include the claims, none of which could be evidenced. The watchdog said the environmentalists must:

  • Not claim that fluid used in fracking contains chemicals dangerous to human health or that it would contaminate drinking water;
  • Not claim a US fracking site was responsible for increases in asthma rates or that the public would be at risk of equivalent increases in asthma rates in the UK;
  • Not claim that there is an established risk of the chemicals concerned causing cancer and other conditions among the local population;
  • Not claim that fracking will cause plummeting house prices.

That means the entire ‘scientific’ basis of FoE’s anti-fracking lobbying effort has been debunked. Importantly, these now banned claims were made on a leaflet intended to solicit donations from the public: Friends of the Earth is a registered charity. Guido understands a complaint has been put in to the Fund Raising Regulator. FoE is yet to remove the claims from its website. Quite literally fracking unbelievable…




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Quote of the Day

Logging company Resolute’s CEO Richard Garneau suing Greenpeace

“A funny thing happened when Greenpeace and allies were forced to account for their claims in court. They started changing their tune. Their condemnations of our forestry practices “do not hew to strict literalism or scientific precision,” as they concede in their latest legal filings. Their accusations against Resolute were instead “hyperbole,” “heated rhetoric,” and “non-verifiable statements of subjective opinion” that should not be taken “literally” or expose them to any legal liability. These are sober admissions after years of irresponsible attacks.”

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