You Won’t Believe the Telegraph’s Most-Read Story This Week

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The Telegraph’s obsession with clickbait and viral content is revealed in the “trending” team’s weekly bulletin to staff. What was the most-read story on the site this week? Their coverage of Cameron’s crony honours perhaps? Or maybe their excellent investigation into bribes paid to Iraqis to sue British troops? Alas not.

Most viewed story

This week’s top story – ‘End of the world? Doomsday believers predict the apocalypse’ – received 605,280 global page views.

Most read on the Telegraph this week was a liveblog about a crank YouTube video predicting the end of the world. From 7:42am until 9:19pm the website’s poor “social media content editor” was forced to blog updates about internet loonies discussing Armageddon. The paper doesn’t have a Home Affairs editor, but they have someone spending their whole day working on this. Still, the trending team and their “digital media” guru Malcolm Coles were delighted with the clicks. The irony of the paper’s most-read story being about doomsday has not gone unnoticed among staff…




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Quote of the Day

Paul Dacre on the Daily Mail’s future support for Brexit…

“…what moves me most are the countless messages from readers worried about whether the Mail will continue its support for EU withdrawal. My answer to them — and others — is unequivocal. Support for Brexit is in the DNA of both the Daily Mail and, more pertinently, its readers. Any move to reverse this would be editorial and commercial suicide.”

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