You Won’t Believe the Telegraph’s Most-Read Story This Week

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The Telegraph’s obsession with clickbait and viral content is revealed in the “trending” team’s weekly bulletin to staff. What was the most-read story on the site this week? Their coverage of Cameron’s crony honours perhaps? Or maybe their excellent investigation into bribes paid to Iraqis to sue British troops? Alas not.

Most viewed story

This week’s top story – ‘End of the world? Doomsday believers predict the apocalypse’ – received 605,280 global page views.

Most read on the Telegraph this week was a liveblog about a crank YouTube video predicting the end of the world. From 7:42am until 9:19pm the website’s poor “social media content editor” was forced to blog updates about internet loonies discussing Armageddon. The paper doesn’t have a Home Affairs editor, but they have someone spending their whole day working on this. Still, the trending team and their “digital media” guru Malcolm Coles were delighted with the clicks. The irony of the paper’s most-read story being about doomsday has not gone unnoticed among staff…


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Quote of the Day

Scruton reflects on Twitter’s vigilantes…

“We in Britain are entering a dangerous social condition in which the direct expression of opinions that conflict – or merely seem to conflict – with a narrow set of orthodoxies is instantly punished by a band of self-appointed vigilantes. We are being cowed into abject conformity around a dubious set of official doctrines and told to adopt a world view that we cannot examine for fear of being publicly humiliated by the censors. This world view might lead to a new and liberated social order; or it might lead to the social and spiritual destruction of our country. How shall we know, if we are too afraid to discuss it?”

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