Leave message: Patriotic England footballers for Brexit!

Remain message: Farmers weekly back Remain.

Cut through: Cameron’s grilling on Sky’s #InOrOut Debate.

Leave social media count: 446,349 likes, 49,936 followers.

Remain social media count: 449,429 likes, 32,921 followers.

Odds: Remain 2/5, Leave between 12/5

Latest poll: Remain 41%, Leave 41% (YouGov, online). Poll of Polls is now Remain 51%, Leave 49%.