Leave message: IMF bullying British voters and cheating purdah rules.

Remain message: “Independent” institutions back Remain.

Cut through: Christine Lagarde.

Leave social media count: 361,731 likes, 41,072 followers.

Remain social media count: 394,153 likes, 27,631 followers.

Odds: Remain 1/3 Leave 9/4

Latest poll: Remain 44%, Leave 46% (ICM, online). Poll of Polls is now Remain 50%, Leave 50%.