“The plain truth is this. The party that I love has lost its emotional connection with millions of people.

The way to get it back can’t possibly be to choose one group of voters over another – to speak only to people on zero hour contracts or only to shoppers at John Lewis.

Our challenge is not to go left or right, to focus on one part of the country above another, but to rediscover the beating heart of Labour.

Labour wins when it speaks to everyone and for the whole country, for Middle England but also Scotland, Wales and Northern Ireland.

And it needs a leader whose voice can carry into all the nations and regions of the UK. Be heard in every home, someone who people can relate to, who understands their lives. I am that person. I can unite this country.”

His video is much sharper than Chuka’s…