Font consistency is peace. Standardised email signature is strength. The thought police at the Guardian have sent this diktat ordering staff to comply with their “clear brand guidelines” to be “ever so slightly ‘un-British'”:
From: Steve Hawker
Date: 30 October 2014 11:19
Subject: Email signature and font consitency
In the first step of getting some brand consistency across the sales teams’ collateral and in order for us to be ever so slightly ‘un-British’ and make some noise about our recent achievements, I would like you all to read the below so we can implement a standardised email signature and also amend your font to the ‘PC standard’ Guardian font – Georgia. This will sit across Media, Jobs and Labs.
A more automated and jpeg based solution is in progress along with clear brand guidelines accompanied by official Guardian Fonts on every machine, but for now it would be good if we can ALL make this first step.
Only the Guardian could email their staff about font consistency and spell it wrong in the subject line…