Another Politically Correct ASA Ruling Chris Smith’s Council Vetoes Criticism of Anti-Smoking Ad

asa-The Advertising Standards Authority (ASA), chaired by renowned part-time floods expert Chris Smith, has bizarrely overturned a ruling by its executive criticising a “misleading” Department for Heath anti-smoking advert.

During an 18 month investigation, the ASA’s executive on three separate occasions upheld a complaint by smokers’ rights group Forest, which had accused a recent Department of Health ad campaign of being “misleading” and “omitting material information”. Yet this week the ASA council announced it was overruling its executive’s decision, instead suddenly finding that the Department of Health ad wasn’t misleading after all. Forest say the decision is “inexplicable”accusing the Department of Health of “doing everything it could to derail our complaint”. A full timeline of how the ASA stonewalled the investigation before mysteriously contradicting itself can be read here.

The ASA at the same time decided to uphold complaints by tobacco control groups about Japan Tobacco’s 2013 advert which reprinted a 2011 Department of Health email about the lack of hard evidence for plain packaging. Given “hard evidence” in the context of the advert could only have meant real-life, practical evidence that did not exist in May 2011 as no country in the world had introduced plain packaging, it was hardly misleading to reprint, in full, an email written by the Department of Health. All this is occurring with just over a week to go before the end of the third UK consultation on plain packaging and there still isn’t any hard evidence to show that it works.

The ASA has a long track record of making rulings against less politically correct causes such as anti-gay marriage adverts, anti-environmentalist adverts, Fathers4Justice adverts and pro-hanging adverts. Asked by its executive to find against a politically correct government anti-smoking advert, however, the ASA council headed by Lord Smith vetoed the recommendation. Yet another example of the ASA’s politically correct agenda…




Tip offs: 0709 284 0531
team@Order-order.com

Quote of the Day

President Trump on May’s Brexit deal:

“I would say that Brexit is Brexit. … The people voted to break it up. So I would imagine that’s what they’ll do. But maybe they’ll take a different route, I’m not sure that’s what they voted for.”

Sponsors

Guidogram: Sign up

Subscribe to the most succinct 7 days a week daily email read by thousands of Westminster insiders.
Poll: Voters 2 to 1 for No Deal Poll: Voters 2 to 1 for No Deal
Paul Mason Reported to Police Paul Mason Reported to Police
Etonian Free Cabinet Etonian Free Cabinet
Tory MP Puts Letter In to Brady Tory MP Puts Letter In to Brady
Lord Carrington Lord Carrington
Poll: May’s Deal or No Deal? Poll: May’s Deal or No Deal?
Labour’s Chequers Survival Kit Labour’s Chequers Survival Kit
Whips’ Patsies in Full Whips’ Patsies in Full
Tories Will Lose Votes if They Cross Brexit Red Lines Tories Will Lose Votes if They Cross Brexit Red Lines
Remain Used Same Spending Tactics as Leave But Far Worse Remain Used Same Spending Tactics as Leave But Far Worse
Paul Mason’s Coming Home to England Paul Mason’s Coming Home to England
Penny’s Sign Language at Despatch Box Penny’s Sign Language at Despatch Box
Lefties Disappointed as England Win Lefties Disappointed as England Win
SNP Plot to Ruin England Match SNP Plot to Ruin England Match
MEPs Vote to Reject Transparency MEPs Vote to Reject Transparency
Labour Reinstate Jared Labour Reinstate Jared
Hancock Jumps on a Wall Hancock Jumps on a Wall
PM Runners and Riders PM Runners and Riders
Cabinet Brexiters Silent as Robbins Rubs Out Red Lines Cabinet Brexiters Silent as Robbins Rubs Out Red Lines