Watch Out Dale, Arianna: The Heffington Post Cometh

Since his departure from The Telegraph whispers have been afoot that Simon Heffer is looking to break into the online world with a new right-wing blogging project, backed by Associated Press, publishers of the Daily Mail, to take the fight to AOL’s HuffPo. The great man himself gave nothing away when Guido called, merely pointing out that he is on “gardening leave” from The Telegraph and contractually can’t compete until after August 1. Guido thinks he’s found the perfect name for his site…

Iain Dale and Arianna Huffington are going head-to-head tomorrow with their respective launches. The Daily Mail is bigger than HuffPo in the UK and won’t take the threat from Arianna lying down. It occurs to Guido that the now available Johnathan Isaby would be a good fit culturally and editorially for Heffer…


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