It was billed as the “internet election”, but almost all are agreed that didn’t really happen. However the social media battle between the three parties did heat up during the television debates and especially with Cleggmania. For all their talk, Labour became the “party of Twitter” for all the wrong reasons, losing a candidate and having an MP cautioned under the Representation of the Peoples Act for innovatively using Twitter to break election law. Facebook is where the most cut through from the Westminster bubble was achieved though:
Social media boffins Famecount have been comparing the state of the parties online over the last year and it seems the Tories came out on top in terms of Youtube, Facebook and Twitter. Despite the fair amount of flakĀ picked up along the way, they spent plenty of cash online. Ed Miliband has some catching up to do, despite his near constant inane Twitter outpourings…