"Brown is Bonkers" Meme Now Underpins the Tory Message

Matthew d’Ancona in the Sunday Telegraph is optimistic in his analysis of Cameron’s Birmingham “sorry” speech.  Matthew compares the speech to Keith Joseph’s systematic attack on the post-war economic consensus, the famous speeches which were the intellectual foundation of Thatcherism. That seems to overstate things a lot.

Tactically Matthew reckons the subtext comes straight out of the Guido playbook :

Dave has the integrity to admit that he and his party are not infallible, and the self-confidence to concede error and to draw the correct conclusions. What they really mean is: in contrast to the bonkers Scotsman stomping around Number 10, shouting randomly at people like a man in a tam-o’-shanter carrying a plastic bottle of cider under the Embankment. Politics is a nasty business: the subtext “at least Dave is sane” will underpin most of what the Tories say until polling day.

Good. No amount of talk as to the merits of quantitative easing, credit flows or monetary policy will ignite passion, or hope to “seal the deal”. Talk instead of the Prime Mentalist in Downing Street, who has now almost run out of people to blame, yet won’t himself say sorry. Inflaming that popular anger with Gordon will “seal his repeal”The Tories should stoke it all the way to the election.

Strategically Matthew thinks Dave has disowned the political consensus, “apologised for his part in it, and urged the voters to brace themselves for tough decisions. By saying sorry, he wiped the slate clean.” Was that really clear to anyone who didn’t get the CCHQ briefing?  Certainly wasn’t manifestly clear to Guido.  Dave has tried for years to seize the centre-ground and up until very recently was wed to centrist economic approaches which would not pull us out of this credit crisis. The  promised return of sound money will require radical policy change, with tough choices that will be unpopular in the short term. Shattering the failed consensus will require more than fine words.




Tip offs: 0709 284 0531
team@Order-order.com

Quote of the Day

Jo Swinson on Chris Rennard…

“Vince — and Tim before him — have repeatedly, publicly said Rennard is not welcome anywhere near their frontbench team, even as an adviser. I remain deeply frustrated that he was not expelled from the party through its disciplinary process. It just feels wrong, and I do not want Lord Rennard to continue as a member of the party. As far as I am concerned, he is not welcome.”

Sponsors

Guidogram: Sign up

Subscribe to the most succinct 7 days a week daily email read by thousands of Westminster insiders.
Majority Think Work Porn “Career Ending” Majority Think Work Porn “Career Ending”
Paperchase Faces Backlash After Bowing to Anti-Press Freedom Cranks Paperchase Faces Backlash After Bowing to Anti-Press Freedom Cranks
WATCH: Moment Stephen Kinnock Realises Corbyn Is Staying WATCH: Moment Stephen Kinnock Realises Corbyn Is Staying
New Scottish Labour Leader’s Old Boys’ Black Tie Dinner New Scottish Labour Leader’s Old Boys’ Black Tie Dinner
Labour Outsources Flashy New Website to Bernie’s US Consultants Labour Outsources Flashy New Website to Bernie’s US Consultants
Unilever’s Remain Ultra CEO Threatens to Drop London Listing Unilever’s Remain Ultra CEO Threatens to Drop London Listing
Hammond Re-Announces Existing Tory Housing Policy Hammond Re-Announces Existing Tory Housing Policy
Stanley Early Favourite to Win I’m A Celeb Stanley Early Favourite to Win I’m A Celeb
Sunday Show Highlights Sunday Show Highlights
Royal Mail’s Tweets Deliver Truth About Nationalisation Royal Mail’s Tweets Deliver Truth About Nationalisation
Jez “Doesn’t Do Dinners” Jez “Doesn’t Do Dinners”
New Tory Slogan: Building a Britain Fit for The Future New Tory Slogan: Building a Britain Fit for The Future
Unilad Deleted From Facebook Unilad Deleted From Facebook
Disgraced Gay Times Editor Is Labour Member Disgraced Gay Times Editor Is Labour Member
Yasmin Alibhai-Brown: “I’d Rather Be Mugabe Than May” Yasmin Alibhai-Brown: “I’d Rather Be Mugabe Than May”
Corbynista Rulebook Saves Lansman’s NEC Dream Corbynista Rulebook Saves Lansman’s NEC Dream
70 Million Reasons BuzzFeed Won’t Go Public 70 Million Reasons BuzzFeed Won’t Go Public
Sun Coffee Run to Broadcasting House Sun Coffee Run to Broadcasting House
Teething Problems for Salmond’s RT Show Teething Problems for Salmond’s RT Show
Hammond to Deliver “Real Action” on Housing in Budget Hammond to Deliver “Real Action” on Housing in Budget