It will be “purposeful” inside sources indicate, “everything we do now is predicated on the assumption that we could be fighting an election in three weeks… we are at battle stations”.
- The speech will emphasise that there is to be no new direction, no lurching to the right or the left.
- Cameron is sticking to his change agenda.
- He will say that Brown claims to have similar aspirations to the Conservatives, but the evidence is that he has failed to deliver after 10 long years.
- The country has a choice between optimism versus pessimism.
After Gordon’s “I am the son of a preacher” speech last week, Cameron will relate some of his personal experiences and how they drive his aspirations for the country.
There will be no gimmicky claims on sunshine this time, it will it was emphasised to Guido, be a serious speech.