- The speech will emphasise that there is to be no new direction, no lurching to the right or the left.
- Cameron is sticking to his change agenda.
- He will say that Brown claims to have similar aspirations to the Conservatives, but the evidence is that he has failed to deliver after 10 long years.
- The country has a choice between optimism versus pessimism.
There will be no gimmicky claims on sunshine this time, it will it was emphasised to Guido, be a serious speech.