“Would you like a think-tank to write about your product? Hey, would you like a think-tank to endorse your product in exchange for a fee? If so, have you thought about approaching Demos? “How can values-based products make the transition from the niche to mass market?” asks the latest Demos newsletter. “Why does increasing awareness rarely lead to changes in our consumption patterns?” Why indeed? If only our great thinkers had tackled that paradox. “This project will explore how Collaborative Brands can help values-based products make the transition, by connecting large numbers of individuals through a brand…”
“With reference to the item about Demos in last week’s edition, the think-tank has asked the Backbencher to make it clear that it is “plain wrong” to imply that it offers product endorsement in return for payment.”
Send writs and more blatant examples of wonk-whoring here.