Paul Baverstock has ‘quit’ his job at spin merchant’s Ketchum for KC’s leadership campaign. Ketchum handle Carlsberg, and unsurprisingly Baverstock reckons KC is probably the best leader the Tories have never had. Baverstock was director of strategic communications at CCO under IDS. He says he’ll be doing strategy, polling and messaging for the Clarke campaign. Guido understands that Ketchum will take him back if KC loses.

Basher Davis is being advised by Kevin Bell of Fleishman-Hillard where he fought Brand X for Procter & Gamble.

David Cameron is aided by George Eustace (a.k.a. George Useless).