Campaign Backroom Boys

Paul Baverstock has ‘quit’ his job at spin merchant’s Ketchum for KC’s leadership campaign. Ketchum handle Carlsberg, and unsurprisingly Baverstock reckons KC is probably the best leader the Tories have never had. Baverstock was director of strategic communications at CCO under IDS. He says he’ll be doing strategy, polling and messaging for the Clarke campaign. Guido understands that Ketchum will take him back if KC loses.

Basher Davis is being advised by Kevin Bell of Fleishman-Hillard where he fought Brand X for Procter & Gamble.

David Cameron is aided by George Eustace (a.k.a. George Useless).


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Quote of the Day

Writing in this week’s Spectator Diary, the former Chancellor and Evening Standard editor attempted to encapsulate how Boris operates…

“My children have the measure of our prime minister. A couple of years ago, my son and I went for a lovely Sunday lunch at his house in Oxfordshire — where he has a Kalashnikov mounted on the wall. Boris suggested we play a game. A tug of war, but with a difference. The rope is tied around your waist and the contest takes place across a swimming pool. If you lose you end up in the water, fully clothed.

That’s Johnson for you: fun, inventive but ruthless. I suspect his brother Jo had one ducking too many.”

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