Telegraph Fall For Philip May Parody Account


The Telegraph had written 300 words and hit the publish button before they realised that a tweet from ‘Philip May’ about his conference suit was sent by a parody account. According to their report:

Philip May, husband of Prime Minister Theresa May, has taken to Twitter to reveal the outfit he wore to join his wife on stage at the Conservative Party conference is “model’s own”… Philip May has broken with this tradition, which has previously been criticised as sexist, and drew attention to it with a quip on social media. The Prime Minister’s husband wrote on Twitter: “Thank you for the kind words about my appearance at conference today. My suit – for those who asked – was from my wardrobe!”

Except he didn’t, the tweet was sent by an account clearly marked ‘parody’. The Telegraph article has now been deleted and lost down the memory hole forever. You can still read a cached version here

End of the Party for the Telegraph


For the first time in recent memory there will be no Telegraph party at Tory conference. Traditionally the Torygraph bash has one of the more exclusive guestlists – Dave and George used to show up, Philip Hammond was once turned away – this year they’ve canned the whole thing. Sticking five figures behind the bar so execs can get sloshed with the Cabinet wouldn’t be a good look in a year when they’ve laid off so many journalists. Shame, the Facebook live stream would have gone totes viral…

Telegraph Exodus: Tim Ross Joining Bloomberg


Guido hears the Telegraph’s respected Senior Political Correspondent Tim Ross is leaving to join Bloomberg. Author of ‘Why the Tories won‘, Ross pretty much writes the paper on Sundays so that will be a major gap to fill. He’ll be working for Bloomberg in Westminster with a focus on Brexit. The Lobby team at the Telegraph has so far been relatively incubated from job losses. But would you really want to stay?

Telegraph Digital Chief Admits Deliberately Trashing Brand

The video above shows Telegraph digital guru and “SEO consultant” Malcolm Coles speaking at the Brighton Search Engine Optimisation Conference last week. Coles admits – even boasts – that he has deliberately diminished the Telegraph’s brand in the pursuit of clicks from Google searches. It is what Telegraph readers and writers have long suspected, but it’s quite something for the loathed Coles to say it on camera:

Coles: “Click through rate is another important thing, so what we have to think about is a good headline.”

[The headline “Bow down to Kate Middleton’s new baby” comes up on the screen]

Coles: “This is a terrible headline for the Daily Telegraph, which is a quality news organisation. But it was amazing! It shot to the top of Google! And stayed there for ages… It’s not great from a brand point of view, but from a click though rate… getting these slightly quirky headlines in the news box means they tend to stay there for quite a long time”

Coles goes on to explain that the Telegraph has published a staggering 13,000 of those annoying “What time is?” articles, another trick to boost your Google juice. A newsroom veteran who watched Coles’ speech tells Guido:

“We’d always assumed Coles and [editor, Chris] Evans were blind to the damage they were our doing our newspaper in the desperate pursuit of numbers. Now we know it was a deliberate strategy.”

The video has gone down like a cup of cold sick in the newsroom…

Corbyn Called For “Complete Rehabilitation” of Trotsky


Today’s Telegraph goes big on the news that Jeremy Corbyn once called for the “complete rehabilitation” of Leon Trotsky, reporting: It came to light after parliamentary staff on Monday uncovered a paper record of the demand in an underground archive in Westminster”. Truth is it came to light nine months ago, when Guido revealed that Corbyn had signed the EDM defending the mass-murdering communist. Commons authorities kindly took the document in question out of storage and had it copied for us in October last year. You’re either in front of Guido or reading it in the Telegraph nine months later…

You Won’t Believe the Telegraph’s Most-Read Story This Week


The Telegraph’s obsession with clickbait and viral content is revealed in the “trending” team’s weekly bulletin to staff. What was the most-read story on the site this week? Their coverage of Cameron’s crony honours perhaps? Or maybe their excellent investigation into bribes paid to Iraqis to sue British troops? Alas not.

Most viewed story

This week’s top story – ‘End of the world? Doomsday believers predict the apocalypse’ – received 605,280 global page views.

Most read on the Telegraph this week was a liveblog about a crank YouTube video predicting the end of the world. From 7:42am until 9:19pm the website’s poor “social media content editor” was forced to blog updates about internet loonies discussing Armageddon. The paper doesn’t have a Home Affairs editor, but they have someone spending their whole day working on this. Still, the trending team and their “digital media” guru Malcolm Coles were delighted with the clicks. The irony of the paper’s most-read story being about doomsday has not gone unnoticed among staff…

Telegraph Offers Staff Tax Free Hipster Scooters


Experienced journalists are being laid off at the Telegraph, but the hipster, trendy and trending content producers who still have jobs are being kept sweet. This poster is up in the loos at Buckingham Palace Road, offering Telegraph staff “two adult micro scooters for company workers to use at lunch time or to borrow at the weekends”. They can also be purchased “tax free”. The idea is that the paper’s skinny jeans-wearing Twitter harvesters will be able to “leave late and arrive early”. Bet Boris is regretting having to give up his column now…

Media Mistakes Under Reshuffle Pressure

hunt truss telegraph

May’s fast-paced reshuffle is clearly frazzling some, with the Telegraph Politics first saying the new Justice Secretary Liz Truss had been moved to education, and then using a picture of Jeremy Hunt when referring to Gavin Williamson. They had one job…

Next a woman – sounding remarkably like Sky News reporter Beth Rigby – is heard exclaiming “Oh sh*t I dropped my phone” while trying to question Jeremy Hunt. Swearing before 9 pm is in breach of Ofcom’s regulations. As Boulton says, “I’m sure you didn’t hear it from Jeremy Hunt”…

READ IN FULL: Article Pulled By Telegraph After Pressure From Theresa May’s Campaign


Reproduced in full below is a Telegraph article by Jonathan Foreman* headlined “Theresa May is a great self-promoter, but a terrible Home Secretary”, which was pulled after pressure from her campaign. It is excoriating…

In the run-up to the 2015 election, one of the handicaps David Cameron had to finesse was the fact that net migration to the UK was three times as high as he had promised it would be.



Telegraph Pulled Article Critical of Theresa May After Campaign Pressure

Guido understands that an article by Jonathan Foreman headlined Theresa May is a great self-promoter, but a terrible Home Secretary” was pulled after pressure from her campaign. It has gone down the memory hole…

Click to Read the Article Telegraph Banned

Foreman was given various excuses by The Daily Telegraph as to why they had changed their mind and pulled the article.[…]


Telegraph Journalist’s “Kill Baby-Farage” Tweet


Catherine Gee, a culture writer for the Telegraph, compares Farage to Adolf Hitler, founder of the Third Reich, responsible for the deaths of 85,000,000 people in World War II and initiator of the previous German attempt at a European superstate.[…]


WATCH Boris v Salmond LIVE



Computer Says No at Telegraph


Missed your fill of Telegraph stories about men with two penises recently? As part of its ‘digital first’ focus the paper has implemented a disastrous new Content Management System, which fell over on six separate days in the last two weeks.[…]


Telegraph Bloodbath: Ian MacGregor ‘Not’ Demoted

Telegraph editor Chris Evans has been described as “the most hated man on Fleet Street”, “horrifically rude” and “the biggest bastard at the Telegraph”. Yesterday he addressed the paper’s remaining staff, telling them “it’s been a difficult week, I’m here to talk about the future”.[…]


Telegraph Bloodbath: New Jobs Cull Underway

The Telegraph has begun another round of job cuts. Several journalists were informed yesterday that they would be losing their jobs, including the respected Home Affairs correspondent David Barrett, who has been there nearly eight years. That decision has caused particular consternation because the paper is currently in the middle of a ‘Border security’ campaign.[…]


Gove’s New Speechwriter is Telegraph’s Will Heaven


Will Heaven, comment editor at The Sunday Telegraph, is going to work as Michael Gove’s new speechwriter at the Ministry of Justice. The author of Were Michael Gove and Boris drunk on Monday night?” is much liked around SW1.[…]


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