Guido’s Guide to Tory Davises/Davieses


The geniuses at HuffPo are very angry with Brexit Secretary David Davis, accusing him of proposing dental age checks on refugees arriving in Britain and illustrating their story with a picture of him at the desptach box. Also boarding the outrage bus are the amateurs at the LibDem press office, though they are upset with Philip Davies over the dental checks idea. If these Remoaners had checked before rushing out their Brexiteer bashing stories and press releases, they’d have seen that it was actually proposed by backbencher David Davies. Guido has produced a handy graphic to help HuffPo and the LibDems:


There’s also Mims Davies, though less likely that mistake will be made. These Tory MPs all sound the same…

Graphic credit: @mrharrycole

No, Le Pen Did Not Endorse May’s Conference Speech


Less thorough elements of the online media are claiming that Marine Le Pen last night tweeted an endorsement of Theresa May’s conference speech. According to Huff Po UK:

Le Pen, who was once tried for inciting racial hatred for comparing Muslims praying publicly to the Nazi occupation, responded: “Exactly.” She even threw in an applause emoji.

And according to the Independent:

Theresa May’s Conservative conference speech has received a ringing endorsement from French far right leader, Marine Le Pen.

No, she didn’t. The account which sent the tweet was clearly marked “compte non officiel”, which you really shouldn’t have to be French to be able translate. The Indy have now deleted their article (cached version can still be seen here), but HuffPo’s is still up. Story is complete BS but, hey, at least it gets you some clicks…

Hypocrisy of Holier-Than-Thou HuffPo

Fresh from HuffPo attacking hairdressers who failed to pay minimum wage, despite being themselves being sued for not paying writers minimum wage or indeed any wage at all, they switched to coverage of Olympics coverage. Specifically the presenters lack of skin coverage…


HuffPo are delighting social justice warriors with their coverage of BBC presenter Helen Skelton at the Olympics. While other media has noted Helen’s short skirts in Rio, holier-than-thou HuffPo mocked their rivals with the headlines “Woman Wears Dress” and “Woman Who Wore Dress Also Owns Bra”Take that, MailOnline!

Yet a quick browse of the HuffPo site reveals they are obsessed with pointing out women wearing revealing clothes. Currently racking up the clicks on HuffPo today are stories about Kylie Jenner wearing a “naked jumpsuit”, Bella Hadid’s “nearly naked trend”, and another Kylie story about her “underboob”. Funny that these stories were not titled “Woman Wears Dress” too. Hypocritical HuffPo are feminists only when it’s good for traffic…

WATCH Boris v Salmond LIVE

Profitless Buzzfeed Misses Revenue Target


The Financial Times reports that Buzzfeed fell short of its 2015 revenue target by 30% and has slashed its 2016 target by 50%. It took Guido 4 years to make a profit. No one ever said it was easy, overnight success generally takes years. Buzzfeed, the cool new kid on the block, has been going 9 years without making a profit. Nine years…

During those 9 years it has burned through hundreds of millions of dollars without paying investors a cent back. Smart people buy into the Buzzfeed concept, that it can reach millenials on their phones and on social networks with viral content as well as disguised advertising in the form of snarky content. They also have a conventional website famous for cat videos and lists. To make advertisers feel better about the online context of their paid content, Buzzfeed has branched out into serious content from serious journalists, with serious investigations and even some politics. It gives the Buzzfeed brand more journalistic credibility. Which goes comparatively unread.

Business Insider, Huffington Post and Vice News are all engaged in an online land grab, promising investors they will grab the global audience first and make profits later. Business Insider sold to Axel Springer for a cool $442 million last year. Outside the US it was not making a profit – though Insiders told Guido they were no longer losing money in London. Insider has a model that makes sense, aiming at time-pressed people interested in business. HuffPo aims to maximise traffic through aggregation and SEO optimisation, selling conventional display advertising – the AOL parent has a massive digital advertising sales operation. Vice is apparently to the millenial generation what MTV was to their parents and appears to be making money hand over fist.

The risk for Buzzfeed investors is that people no longer want the funny GIFs once they graduate, get a job and get busy. This leaves them with teenage “trash-traffic” of appeal only to generic advertisers who won’t pay high prices. Advertisers also worry, now that the novelty has worn off, that the advertorials don’t work or worse still, don’t fit their advertising goals. 

Media Organisations Using Offshore Havens


Guido is enjoying the squirming of the offshore elite as much as anyone – the Icelandic premier is a corker, the Putin case study is great, the Bollywood stars who make their millions from millions of poor Indians will find it hard to survive the reputational hit. All very enjoyable.

It is worth mentioning that most of the UK’s big media organisations shelter assets and cash flows offshore. Top of the hypocrites in this respect is The Guardian. They put their assets in the Caymans, and they used a Luxembourg tax shell designed by PriceWaterhouseCoopers to funnel cash flows beyond the reach of HMRC. They previously blamed the difficult economic environment for committing the sins for which they condemn others. This isn’t just hypocrisy, this is an insult to us all. The Guardian’s entire heritage is one of tax dodging, the original founding Scott Trust was itself a tax dodge. They have year after year avoided tens of millions of taxes…

Other media organisations using offshore entities include the Huffington Post – whose journalists criticised Amazon for doing the same. The owners of the Mail, News UK and The Telegraph also have various offshore tax-efficient structures. Facebook, Google and Guido are not UK-owned though in the latter groups’ cases they have at least never claimed to be in favour of clamping down on tax havens. Guido’s point is that the likes of the Guardian should practice what they preach, hold all their assets in the UK and pay all the taxes which will consequently arise.

Read more:

HuffPo Editor Explains Why He Doesn’t Pay Writers

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HuffPo UK editor Stephen Hull squirms as he defends slave labour in an interview with Steve Hewlett:

“I love this question, because I’m proud to say that what we do is that we have 13,000 contributors in the UK, bloggers… we don’t pay them, but you know if I was paying someone to write something because I wanted it to get advertising pay, that’s not a real authentic way of presenting copy. So when somebody writes something for us, we know it’s real. We know they want to write it. It’s not been forced or paid for. I think that’s something to be proud of.”

Any writers whose hard, unpaid work has helped boost HuffPo’s traffic are welcome to get in touch

UPDATE: A freelance journalist gets in touch, telling Guido they recently went to HuffPo offering them a small scoop. This was the reply they received:

“Your angle sounds v interesting. However, unfortunately we don’t commission any freelance content on HuffPost, so not sure how you’d like to proceed. You are welcome to write a blog for us (uncommissioned, unpaid) or you could supply quotes and info and I could credit you? Let me know if either of these work for you.”

AOL/HuffPo has $2.3 billion in revenue, yet they won’t pay journalists for stories…

HuffPo on “Topless Kate’s Breasts and Bottom”


Kate Middleton is ‘guest-editing’ HuffPo today, though once she has logged in she might want to go back and delete the site’s endless number of royally shameless clickbait articles about her “breasts”, “bottom”, “topless scandal” and “dress disaster”. Kate’s day-long reign has so far seen a 100% fall in the number of HuffPo posts featuring upskirt photos, under-age girls in bikinis, incest and photos of couples having sex. She would not be amused.

Teething Problems For HuffPo Arabic

“Control is absolutely key to our coverage,” Arianna Huffington said last month as she launched Huffington Post Arabic, based in London and Istanbul. Well, judging by its initial output, it seems Arianna is struggling to control the Middle Eastern message.[…]


AOL HuffPo Writers Hanging Up



Bloggers from AOL’s stable of online media titles are heading for the exits following the announcement that Verizon will acquire AOL for $4.4 billion. Within hours of the deal coming to light yesterday, writers from AOL’s media wing, which includes Huffington Post, Engadget and TechCrunch, were firing off speculative job applications.[…]


More Dods Losses: Paul Waugh to HuffPo

Replacing Mehdi at HuffPo is:

Following on from Sam McCrory’s move to the BBC this means struggling Dods have now lost their two most senior editorial staff in two months.[…]


Look Mehdi, US Cartoon Mocks 9/11 And No One Gets Shot

“I’m fed up with the hypocrisy of the free speech fundamentalists,” says Mehdi Hasan as he finally gives his two cents on the Paris terror attack. He asks: “Has your publication, for example, run cartoons mocking the Holocaust? No? How about caricatures of the 9/11 victims falling from the twin towers?[…]


Mr Hasan Goes to Washington


Terrible news: Mehdi is leaving Al-HuffPo to join Al-Jazeera in DC. After the letter to Mr Dacre didn’t pay off, it looks like the one to AJ did. “Dear Sheikh Hamad bin Thamer Al Thani”…

Joking apart, we’ll miss you Mehdi.[…]


The Mehdi Effect: HuffPo Promote Iranian State Propaganda

How far will the Huffington Post stoop to attack a commercial rival? Today they have published a story promoting a video from Iranian state propaganda TV channel Press TV, best known for its anti-Semitic broadcasts, spinning for Ahmadinejad and promoting the country’s nuclear programme. […]


Mehdi's HuffPo Peddled ISIS Conspiracy Theory as Lead Story

“Did you know that Abu Bakr al-Baghdadi, the leader of Isis, was trained by Mossad and the CIA?” asks Mehdi Hasan sarcastically in his HuffPo column this afternoon. It’s a good piece and worth reading, in it Mehdi argues that many Muslims around the world too often fall for loony conspiracy theories.[…]


Carla Buzasi OUT at HuffPoUKSoft-core Editor Returns To Fashion World

The Huffington Post UK’s founding editor Carla Buzasi is out of the job. Media Guardian remain tactful:

“The move is a blow to HuffPo UK, which tried to keep Buzasi’s hankering for life beyond news sated by promoting her to lead global editorial strategy for lifestyle…”

Poor Mehdi seems to have been overlooked for the top job.[…]


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Quote of the Day

Trump supporter Raheem Kassam responds to Suzanne Evans calling him “far right”:

“We’re going to rise above it. When she goes low, we go high, to quote Michelle Obama.”

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