Friday, October 17, 2008

Gordon’s Pollster Deborah Mattinson Slammed for Dodgy Polling

Guido has banged on for a long time about Deborah Mattinson’s dodgy polling. Her firm’s “free” polling for Gordon Brown’s Smith Institute seemed to correlate with their ability to win 90% of government contracts. In September 2007 the Greens accused her of distorting evidence to support the government’s position on nuclear power. She of course raked in the fees for Citizen’s Juries, (motto “verdict first, evidence later”). Her firm famously charged taxpayers an incredible £153,484.38 for a one day seminar.

Guido wrote in February 2007 that “in times of need, Gordon’s pollster conducts polls with dubious methodologies which she then writes up in hagiographical pro-Gordon articles… Is Guido the only one who thinks there might, in the circumstances, be a serious conflict of interest in her not only sitting on the board of the Smith Institute but also having HM Treasury as a paying client?”

Following yet another complaint, this time from Greenpeace, the Market Research Standards Board has found that in the consultation conducted by Opinion Leader Research, “information was inaccurately or misleadingly presented, or was imbalanced, which gave rise to a material risk of respondents being led towards a particular answer.” OLR is now finished as a serious pollster.

See more on Deborah Mattinson

Saturday, November 24, 2007

Brown : "I Don’t Look at Polls"

Brown has just told Sky’s Adam Boulton that he doesn’t look at opinion polls. An absolutely blatant lie.

He even has a personal pollster – Deborah Mattinson – who must now dread telling him the bad news. After Mattinson told him he would lose the marginals, he bottled having an election. When he told the press pack that they weren’t a factor they were incredulous. When he told Cameron the same at PMQs the Tory benches fell about laughing. He is like most politicians, poll obsessed.

Facts :

  • Labour is polling at levels not seen since the nadir of Blair.
  • The News of the World tomorrow will report that on “economic competence”, Labour has finally lost the positive poll differential it has enjoyed over the Tories ever since the 1992 ERM debacle.
  • The Mail on Sunday has a poll rating Brown as less competent than John Major and Darling as less competent than Lamont.
  • If Blair were leading Labour they would be neck and neck with the Tories instead of 5% behind according to the same BPIX poll.

Maybe it would be better for his state-of-mind if he doesn’t look at the papers tomorrow…


Seen Elsewhere

Inside an Islamist Takeover Plot School | Newsnight
Ed Heads to Scotland | Sun
Assad’s New Chemical Weapon Attacks | National Review
Jason Groves New Mail Deputy Pol Ed | MediaGuido
Cocaine Conservatives | Standard
Jezza Browne Responds to LibDem Haters | LibDem Voice
Why Britain Needs to Leave the EU | Douglas Carswell
Who Tells Ed When He’s Wrong? | Speccie
Hands Off Our Cojones, Mr Clegg | Laura Perrins
London Live Averaging Just 2,400 Viewers | Forbes
Ed’s Constitutional Failure | ConHome


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Dan Hodges on Team Miliband:

“‘Poisonous’, was the picture painted by one former senior advisor. ‘Dysfunctional,’ said one shadow cabinet member. ‘A bunch of medieval courtiers, not an office,’ said another. The most positive description I could get was ‘It’s a work in progress. They’re learning. Slowly. But they are learning.’”



Nick Clegg says:

Do you want lies with that?


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