Failed spectacularly – Labour areas did not get out to vote they stayed at home, resulting in a 17% net swing to the Tories. What Guido would describe as the “Maguire Manifesto” was tried out in Crewe. Just as Kevin Maguire talks down to his Mirror readers about “Tory toffs” and tries to divide “them and us” on a class basis, Labour tried to motivate the core vote with an appeal that is just dated. Even if it was as they now claim an attempt to inject humour into the campaign, the time for potent class-based politics is past, most people in the twenty-first century perceive themselves as middle-class. Using the language and imagery of the Beano’s Lord Snooty might appeal to kids, but voters know when they are being patronised. That strategy has now been tested to destruction against Boris and Timpson, it won’t work against Cameron either. So what appeal can Gordon offer voters?
The tipping point is now past, Labour is tired and has run out of ideas and public support. There is nothing they can do in government to turn that around. Taking policies from their opponents won’t work. Gordon is a big part of the problem, he can’t be the face of the change the voters want. The choice facing Labour now is to lose a general election catastrophically under Gordon, or find a more appealing fresher face like Miliband, Purnell or Johnson and lose by a lesser margin. If they lose catastrophically the party could swing to the left after a general election to Cruddas or McDonnell – condemning them to decades of opposition.
The Labour Left is blaming New Labour policies and pushing for a leftward shift. The younger heirs to Blair know this, they may not want to take the helm now, however if they don’t, the Labour Party might be finished off by the left-wing. Gordon is on course to destroy New Labour as an electoral force…
UPDATE : Luke Akehurst points out that if Labour lose badly, never mind catastrophically, Cruddas and McDonnell will almost certainly lose their seats. How amusing.
Just heard from sources that the expenses will be available to all.
Guido doesn’t blame Heather – she along with her co-litigant Jonathan Ungoed-Thomas have got their hands on the one and only copy of the material – she wants to look at it herself first before throwing it open – which she plans to do on Sunday. The Speaker is not following normal practice – it is not his job to give exclusives out.
Heather told Guido that
I get the bulk as I asked for 10 over several years. Initially I asked for all 646 MPs but the Commons authorities said that would cost too much so I was forced to narrow it down. Funny how they had no money to compile the expenses but plenty to go to Court to stop them being made public!
As is always the case, the money I get for my articles goes back into my campaigning. Unlike the Speaker, I don’t have unlimited taxpayer funds on which to draw so this is how I make my living. It’s certainly not a profitable venture I can assure you (3 1/2 years for one story is not a good business model) but worth doing I think.
UPDATE : When Gordon was asked about his meeting with Avram Grant he told the Lobby
“We had a very interesting discussion about who was going to win the Premier league and how the change in management at Chelsea was going to make a difference, and we speculated about the performance of all the different teams over the next few months.”
Doomed after discussing strategy with Gordon…
Editor Alan Rusbridger (Cranleigh); political editor Patrick Wintour (Westminster); leader writer Madeleine Bunting (Queen Mary’s, Yorkshire); policy editor Jonathan Freedland (University College School); columnist Polly Toynbee (Badminton); executive editor Ian Katz (University College School); security affairs editor Richard Norton Taylor (King’s School, Canterbury); arts editor-in-chief Clare Margetson (Marlborough College); literary editor Clare Armitstead (Bedales); public services editor David Brindle (Bablake); city editor Julia Finch (King’s High, Warwick).; environment editor John Vidal (St Bees); fashion editor Jess Cartner-Morley (City of london School for Girls); G3 editor Janine Gibson (Walthamstow Hall); northern editor Martin Wainwright (Shreswbury); and industrial editor David Gow (St Peter’s, York).
If only Guido had had the advantages they did…
Don’t Underestimate Philip Hammond | Nick Wood
Labour Council Collaborates With Pro-Hamas Group | Breitbart
Qatar Sugar-Daddies of Islamist Financing | Left Foot Forward
Guido’s Column | Sun
Miliband Drawing Attention to His Mistakes is Madness | Lord Bell
Another Renewable Myth Goes Up in Smoke | Matt Ridley
Ed’s Problem is His Policies | Trevor Kavanagh
Ed’s Image is All He Has Going For Him | Boris
Labour a Risk to the Economy and Jobs Growth | Leo McKinstry
UKIP Will Make Miliband PM | Tele
Tories: Ruffley Critics are ‘Minority Feminist Groups’ | Buzzfeed
New Foreign Secretary Philip Hammond has big ambitions in his first meeting with Benjamin Netanyahu today:
“I came to bring this conflict to an end.”
Christie Malry @fcablog
Ed Miliband does photo oops, not photo ops