The new site gets rid of that innovative Ask Dave feature – which although over-run with cranks going on about 9/11, did get Dave to answer questions from ordinary webmongs. Out too goes the ability to upload your own videos and images, and in comes a forum – which will generate some traffic because people love to argue.
It is not exactly cutting edge, in fact the old site was more advanced. Maybe that doesn’t matter, they just want to get more traffic than Guido or Iain. Perhaps they should try some totty? Maybe a CCHQ girl/ boy of the week. Are you reading this CCHQ?
(a) not a blog
(b) a mish-mash of variable quality writers.
Interesting to see how it develops and what the Telegraph thinks it will achieve by offering free MyTelegraph branded blogs to the masses. They get traffic, extra advertising revenue and you get a simple and restrictive blog in their gated community. Not sure how appealing that is as a proposition. Probably a place to start. Readers will have to invest a lot of time in finding writers they want to read and the noise to signal ratio will inevitably be high.
Until now the Telegraph’s blogging journalists have not been overwhelmed with comments and although Little and Large seems occasionally interesting, most of the blogs seem dead. (The giveaway is those digg et al voting buttons gathering dust and merely serving to emphasise that nobody diggs them.)
If an amateur citizen journalist blogger on MyTelegraph becomes a hit, how will the journos react? They are not exactly setting a tough standard to beat…
The shiny all new GordonBrown.org and GordonBrownforBritiain.com* websites will launch tomorrow. Remember the denial put out by Silverfish, about buying domains on behalf of Gordon? Silverfish’s Mark Lucas claimed it was speculative, nothing to do with Gordon, they were building up a portfolio of internet domains and flying pigs etc.
In truth they were acting on the direct instructions of Gordon’s charmless spinmeister Damian McBride, to buy up websites for Gordon’s campaign. All will be revealed tomorrow. Guido hopes Silverfish come up with something better than “Dave the Chameleon” this time. Gordon needs all the help he can get…
UPDATE : ConservativeHome is reporting that the bogeyman will be doing photo-ops in Stevenage and Basildon tomorrow, the seats of Labour MPs Barbara Follett and Angela Smith respectively.
*There are a few others as well. Silverfish bought some of them off lucky owners for substantial sums.
He has made one y’know…
“To have been deputy leader and the longest serving deputy prime minister is a matter of great pride to me. This government is testament to the fact that it is possible to apply traditional Labour values in a modern setting. I passionately believe that it will continue to do so under a new leader and deputy, and that we have the values to convince the British people that we deserve a fourth term in government.”
No mention of all the perks he’ll miss…
They do make the point today that they are the only open-access tool for grassroots activists. ConservativeHome and LibDemVoice allow user comments but have editors. Anything goes on LabourHome and anybody can put up articles. The new site allows some editorial intervention in that better articles can be bumped up front and centre by the editors. This might spare online political junkies the necessity of wading through endless articles on “bringing back socialism” for more current issues.
Not sure the best way to relaunch is to put a picture of yesterday’s man on the front…
On leave or out of office hours with their minister’s approval. That excludes, by definition, being sat at your desk all day toiling endlessly to get the candidate elected, shooting off emails to all and sundry and running up the national debt on the phone for hours. The whole purpose of the restriction was to prevent the situation we have now. Dozens, and Guido means dozens, of SpAds doing little else but plot and conspire to further the private interests of party candidates in an internal party election. They are not acting to further the political interests of the government minister, the job the taxpayer pays them to do, they are acting to further the interests of the private individual climbing the greasy pole.
That is not appropriate activity for civil servants, which is what SpAds are, and that is the reason why the Code of Conduct exists. Clause 7 in the model contract for Special Advisers states bluntly:
Special Advisers should not use official resources for Party political activity. They are employed to serve the objectives of the Government and the Department in which they work. It is this which justifies their being paid from public funds and being able to use public resources, and explains why their participation in party politics is carefully limited.