Jamie Oliver is all over the BBC celebrating his punitive sugar tax – but this is sweet hypocrisy. On his website, Jamie offers a series of recipes aimed at children. A bowl of granola for a child’s breakfast, advertised as “a healthy and delicious start to the day”, contains an unbelievable 20.9g of sugar. That’s 23% of an adult’s daily recommended intake, and this is supposed to be for a child.

What about his “Epic chocolate and beetroot cake”, which contains 15.8g of sugar per serving, or 18% of an adult’s daily intake:

Then there is Jamie’s toffee, fruit and nut cookies for kids. They contain an incredible 24.5g of sugar per serving, a huge 27% of an adult’s recommended intake. Remember, these are recipes recommended for children.

The show-stopper: Jamie’s “children’s party cake”. It contains a staggering 32.5g of sugar per serving, or 36% of an adult’s daily intake:

Experts recommend 4-8 year olds should have 12g of sugar per day, teenagers should have 20-32 grams. A single serving of this Jamie recipe surpasses the maximum recommended teenager’s sugar allowance, and three times that of 8 year olds…