Jamie Oliver’s Sweet Hypocrisy

Jamie Oliver is all over the BBC celebrating his punitive sugar tax – but this is sweet hypocrisy. On his website, Jamie offers a series of recipes aimed at children. A bowl of granola for a child’s breakfast, advertised as “a healthy and delicious start to the day”, contains an unbelievable 20.9g of sugar. That’s 23% of an adult’s daily recommended intake, and this is supposed to be for a child.

sugar daddy 3

What about his “Epic chocolate and beetroot cake”, which contains 15.8g of sugar per serving, or 18% of an adult’s daily intake:

jamie oliver recipe

Then there is Jamie’s toffee, fruit and nut cookies for kids. They contain an incredible 24.5g of sugar per serving, a huge 27% of an adult’s recommended intake. Remember, these are recipes recommended for children.

jamie oliver recipe 3

The show-stopper: Jamie’s “children’s party cake”. It contains a staggering 32.5g of sugar per serving, or 36% of an adult’s daily intake:

Jamie Oliver sugar laden doom cake

Experts recommend 4-8 year olds should have 12g of sugar per day, teenagers should have 20-32 grams. A single serving of this Jamie recipe surpasses the maximum recommended teenager’s sugar allowance, and three times that of 8 year olds…




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Quote of the Day

John Curtice on fiscal policy:

“Attitudes to taxation and spending are basically counter-cyclical. If a government comes in and tries to reduce spending and taxation, after a while people will get worried about the state of public services. If a government increases taxation and public spending, after a while they’ll get concerned about increasing taxation…. In as much as there are lots of ideologues out there who think the state should be this proportion of GDP, they’re all wrong. Because the public’s view is counter-cyclical to the recent experience. It’s basically impossible to satisfy the public.”

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