Labour’s Gym Spin Machine Needs to Row Back

Top Labour thinker Luciana Berger has already been widely derided for her spandex-clad election winner that she unveiled last night:

“Millions of people across the country will want to kick-start 2014 by getting fitter and more active. There is a real risk however that many people will be put off from keeping to their New Year’s resolutions by soaring gym charges and David Cameron’s failure to tackle the cost-of-living crisis.”

Berger went on to claim: “A yearly pass now costs £368 on average, an increase of £15 since 2010”. Before this intervention is allowed to shift the entire political narrative, it should also be pointed out that it’s complete nonsense.

An increase of £15 since 2010 constitutes a 4.1% rise. However, if subsidised costs had risen in line with CPI over the same period (10.5%) a pass would cost an average of £390. So in fact that is a real terms cut of £22 in gym membership costs since 2010. Not only was Berger’s intervention completely vacuous, it was just plain wrong. Roll on 2014.



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