Labour’s Gym Spin Machine Needs to Row Back

Top Labour thinker Luciana Berger has already been widely derided for her spandex-clad election winner that she unveiled last night:

“Millions of people across the country will want to kick-start 2014 by getting fitter and more active. There is a real risk however that many people will be put off from keeping to their New Year’s resolutions by soaring gym charges and David Cameron’s failure to tackle the cost-of-living crisis.”

Berger went on to claim: “A yearly pass now costs £368 on average, an increase of £15 since 2010”. Before this intervention is allowed to shift the entire political narrative, it should also be pointed out that it’s complete nonsense.

An increase of £15 since 2010 constitutes a 4.1% rise. However, if subsidised costs had risen in line with CPI over the same period (10.5%) a pass would cost an average of £390. So in fact that is a real terms cut of £22 in gym membership costs since 2010. Not only was Berger’s intervention completely vacuous, it was just plain wrong. Roll on 2014.




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Quote of the Day

David Cowling, the BBC’s head of political research, in an internal memo…

“It seems to me that the London bubble has to burst if there is to be any prospect of addressing the issues that have brought us to our current situation. There are many millions of people in the UK who do not enthuse about diversity and do not embrace metropolitan values yet do not consider themselves lesser human beings for all that. Until their values and opinions are acknowledged and respected, rather than ignored and despised, our present discord will persist. Because these discontents run very wide and very deep and the metropolitan political class, confronted by them, seems completely bewildered and at a loss about how to respond (“who are these ghastly people and where do they come from?” doesn’t really hack it). The 2016 EU referendum has witnessed the cashing in of some very bitter bankable grudges but I believe that, throughout this 2016 campaign, Europe has been the shadow not the substance.”

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