Labour’s Gym Spin Machine Needs to Row Back

Top Labour thinker Luciana Berger has already been widely derided for her spandex-clad election winner that she unveiled last night:

“Millions of people across the country will want to kick-start 2014 by getting fitter and more active. There is a real risk however that many people will be put off from keeping to their New Year’s resolutions by soaring gym charges and David Cameron’s failure to tackle the cost-of-living crisis.”

Berger went on to claim: “A yearly pass now costs £368 on average, an increase of £15 since 2010″. Before this intervention is allowed to shift the entire political narrative, it should also be pointed out that it’s complete nonsense.

An increase of £15 since 2010 constitutes a 4.1% rise. However, if subsidised costs had risen in line with CPI over the same period (10.5%) a pass would cost an average of £390. So in fact that is a real terms cut of £22 in gym membership costs since 2010. Not only was Berger’s intervention completely vacuous, it was just plain wrong. Roll on 2014.



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GuidoFawkes Quote of the Day

Sajid Javid on when he first met Maggie:

‘I was standing in a group of five or six when she was brought over and introduced to us all. And, no kidding, she just ignored everyone and looked at me and held my hand in both hers, and stared me in the face.

And then she said: “Sajid!” And I said: “Yes.” And she said: “Sajid, you will protect our great island. You will protect our great island!” And I said: “Yes I will.”

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