Flaws in the Ed Balls “Cost of Living Crisis” Attack Line

Labour’s developing retail offer to the voters centres on the cost of living, in essence they will ask the voters on election day “Are you better off now than you were 5 years ago?” Which is why this week – with good economic news abounding – Labour’s twitterati were ignoring jobs and growth and instead chorusing in North Korean style synchronised tweeting this infographic:

lab-cost-of-living

The infographic shows that real wages have fallen behind inflation. A factually correct statistic.

Guido fails to understand why the government parties are not  aggressively countering the Ed Balls cost-of-living crisis attack line with the truth that the average mortgage is £1,000 cheaper because of lower interest rates. Mortgage affordability is clearly illustrated by the fact that, according to data released yesterday by the Council of Mortgage Lenders, mortgage arrears are dramatically lower now compared to where they were when Ed Balls was last in government:

cml-arears

Throw in the income tax threshold hike (£493), the savings from holding down council taxes (£210) and you have already countered the Balls attack in cash terms – and some – at £1,703. Meaning that in terms of disposable income the “average working person” is better off. So why is this point not being made by Tory and LibDem attack dogs more forcefully?

If in the Autumn Statement the Chancellor rolls back some green taxes, brings back the 10p income tax rate or raises the tax threshold again, in terms of disposable income the voters will be even more better off in 2015 than they were in 2010. To the question “Are you better off now than you were 5 years ago?” the answer has to be “yes”. If it isn’t, the Coalition parties will deserve to lose in 2015.



Tip offs: 0709 284 0531
team@Order-order.com

GuidoFawkes Quote of the Day

Liz Kendall is asked by Tom Newton Dunn if she would ever ban the Sun from one of her press conferences:

“If you stripped naked and ran in front of me, Tom, I might have second thoughts about it, but apart from that, no.”

Top Posts This Week

Guidogram: Sign up

Subscribe to the most succinct 7 days a week daily email read by thousands of Westminster insiders.

Facebook

Labour Candidate: Repatriating Tunisia Victims is ‘Imperialist Militarisation’ Labour Candidate: Repatriating Tunisia Victims is ‘Imperialist Militarisation’
Tory MP’s House Husband on Public Payroll Tory MP’s House Husband on Public Payroll
Corbyn Blames Tunisia Terror on “Austerity” Corbyn Blames Tunisia Terror on “Austerity”
Norwich MP’s Brilliant Accidental Partridge Norwich MP’s Brilliant Accidental Partridge
FRIDAY PROCRASTINATION: BING PONG FRIDAY PROCRASTINATION: BING PONG
Uber Suspend Services in France Uber Suspend Services in France

Gerald Kaufman: English Votes For English Laws is “Racist” Gerald Kaufman: English Votes For English Laws is “Racist”
Environment Minister Totty Watch Environment Minister Totty Watch
MEGA INTERCONTINENTAL ROBOT WARS MEGA INTERCONTINENTAL ROBOT WARS
Dave Meets UKIP Dave Meets UKIP
Secret Fracking Report Doesn’t Reveal Much Secret Fracking Report Doesn’t Reveal Much
Environmental Advantages of Airport Expansion Environmental Advantages of Airport Expansion
PMQS SKETCH PMQS SKETCH
“Dodgy” Dave v “Jurassic” Skinner “Dodgy” Dave v “Jurassic” Skinner
Missed PMQs? Catch Up in Full Here Missed PMQs? Catch Up in Full Here
Do you have what it takes to join a GCHQ hacking SCHOOL? Do you have what it takes to join a GCHQ hacking SCHOOL?
IDS Expenses Row: Was Credit Card Suspended Or Not? IDS Expenses Row: Was Credit Card Suspended Or Not?
Questions Channel 4 News Don’t Want to Ask Questions Channel 4 News Don’t Want to Ask
Zac and Boris Warn Dave Zac and Boris Warn Dave