Flaws in the Ed Balls “Cost of Living Crisis” Attack Line

Labour’s developing retail offer to the voters centres on the cost of living, in essence they will ask the voters on election day “Are you better off now than you were 5 years ago?” Which is why this week – with good economic news abounding – Labour’s twitterati were ignoring jobs and growth and instead chorusing in North Korean style synchronised tweeting this infographic:

lab-cost-of-living

The infographic shows that real wages have fallen behind inflation. A factually correct statistic.

Guido fails to understand why the government parties are not  aggressively countering the Ed Balls cost-of-living crisis attack line with the truth that the average mortgage is £1,000 cheaper because of lower interest rates. Mortgage affordability is clearly illustrated by the fact that, according to data released yesterday by the Council of Mortgage Lenders, mortgage arrears are dramatically lower now compared to where they were when Ed Balls was last in government:

cml-arears

Throw in the income tax threshold hike (£493), the savings from holding down council taxes (£210) and you have already countered the Balls attack in cash terms – and some – at £1,703. Meaning that in terms of disposable income the “average working person” is better off. So why is this point not being made by Tory and LibDem attack dogs more forcefully?

If in the Autumn Statement the Chancellor rolls back some green taxes, brings back the 10p income tax rate or raises the tax threshold again, in terms of disposable income the voters will be even more better off in 2015 than they were in 2010. To the question “Are you better off now than you were 5 years ago?” the answer has to be “yes”. If it isn’t, the Coalition parties will deserve to lose in 2015.


REMAIN TAKES PROJECT FEAR TO CHURCH REMAIN TAKES PROJECT FEAR TO CHURCH
SOUBRY’S BIG NISSAN-DERSTANDING SOUBRY’S BIG NISSAN-DERSTANDING
JIM SHANNON ORDERED TO REPAY £14,000 EXPENSES JIM SHANNON ORDERED TO REPAY £14,000 EXPENSES
PAY “ONLY REAL RED LINE” FOR BMA JUNIOR DOCTOR LEADERSHIP PAY “ONLY REAL RED LINE” FOR BMA JUNIOR DOCTOR LEADERSHIP
NET MIGRATION UP 20,000 TO 333,000 NET MIGRATION UP 20,000 TO 333,000
POLICE INVESTIGATING TESSA MUNT ELECTION EXPENSES POLICE INVESTIGATING TESSA MUNT ELECTION EXPENSES
LEAVE.EU ON HOOK FOR £500,000 BREXIT GIG LEAVE.EU ON HOOK FOR £500,000 BREXIT GIG
TRUMP SINGS “WE’RE GONNA BUILD A WALL” TRUMP SINGS “WE’RE GONNA BUILD A WALL”
OZBOT VERSUS ANDROGENOID OZBOT VERSUS ANDROGENOID
EDDIE IZZARD’S HOTEL BILLS NOT LAWFULLY DECLARED EDDIE IZZARD’S HOTEL BILLS NOT LAWFULLY DECLARED
POLITICAL PARTY RICHLIST POLITICAL PARTY RICHLIST
EU PLOTS TAX ID NUMBERS FOR EVERY EUROPEAN CITIZEN EU PLOTS TAX ID NUMBERS FOR EVERY EUROPEAN CITIZEN
MUNT ADMITS SHE DIDN’T DECLARE LOCAL CAMPAIGN TRANSPORT MUNT ADMITS SHE DIDN’T DECLARE LOCAL CAMPAIGN TRANSPORT
OZBOT VERSUS ANDROGENOID OZBOT VERSUS ANDROGENOID
“Fat Cats For EU” “Fat Cats For EU”
“CHEATED” LIBDEM PICTURED CAMPAIGNING ON BATTLE BUS “CHEATED” LIBDEM PICTURED CAMPAIGNING ON BATTLE BUS
CHRISTINE HAMILTON HIRED ON THE PUBLIC PAYROLL CHRISTINE HAMILTON HIRED ON THE PUBLIC PAYROLL
CONSERVATIVES IN: SPOT THE DIFFERENCE CONSERVATIVES IN: SPOT THE DIFFERENCE
HULL UNIVERSITY THIRD TO DISAFFILIATE FROM NUS HULL UNIVERSITY THIRD TO DISAFFILIATE FROM NUS
CAMERON’S AIRFARE FABLE CAMERON’S AIRFARE FABLE
TELEGRAPH BLOODBATH: NEW JOBS CULL UNDERWAY TELEGRAPH BLOODBATH: NEW JOBS CULL UNDERWAY
CCHQ FREEZE MPS AND ASSOCIATIONS OUT OF VOTE SOURCE CCHQ FREEZE MPS AND ASSOCIATIONS OUT OF VOTE SOURCE
OSBORNE MISSED BORROWING TARGET BY EVEN MORE THAN PREVIOUSLY THOUGHT OSBORNE MISSED BORROWING TARGET BY EVEN MORE THAN PREVIOUSLY THOUGHT
POLICE INVESTIGATING SHADOW MINISTER OVER ELECTION EXPENSES POLICE INVESTIGATING SHADOW MINISTER OVER ELECTION EXPENSES
TOOTING BY-ELECTION CAMPAIGN KICKS OFF IN BATTERSEA TOOTING BY-ELECTION CAMPAIGN KICKS OFF IN BATTERSEA
ELECTORAL COMMISSION ON JOCK-‘COPTER CAMPAIGN ELECTORAL COMMISSION ON JOCK-‘COPTER CAMPAIGN
STURGEON DUCKS CHOPPER QUESTION STURGEON DUCKS CHOPPER QUESTION
NUS CHIEF EXECUTIVE PAID FIVE TIMES AVERAGE GRADUATE NUS CHIEF EXECUTIVE PAID FIVE TIMES AVERAGE GRADUATE
CORBYN CLAPPED COMMIE LEADER FOR REFUSING TO TOAST THE QUEEN CORBYN CLAPPED COMMIE LEADER FOR REFUSING TO TOAST THE QUEEN
SNP CHOPPER NOT DECLARED PROPERLY SNP CHOPPER NOT DECLARED PROPERLY