This morning’s Today appearance was the first outing for Ed, apart from “Blackbusters”, since Dec 29. Despite the SNP pushing Labour into fourth place yesterday in terms of party profile, the new plan to keep Ed below the surface, only to be deployed at key strategic moments, is being stuck to. Labour sources compare it to the role that Osborne played in opposition. As Ed surfaces today, it’s worth looking at some of the tweaks being made below the waterline.
Former ITV chief Charles Allen, who recommended hiring Tim Livesey for the job of Ed’s Chief of Staff, is still trying to streamline the Labour operation in readiness for the arrival of six new Executive Directors. The jobs are currently being advertised, but word is they are filling up fast. Current press spinner Bob Roberts is likely to be going to Labour HQ, most probably in the Comms Director role. All agree that this is a promotion, though Guido wonders why you would want your main spinner based in a different office from your leader? Greg Beales is said to be mulling over whether to take the Policy and Rebuttal role that Guido mentioned yesterday, though apparently he is wary of leaving his master’s side. Though Labour HQ will be moving closer to parliament, a big shift away from the Leader of the Opposition’s suite is still happening.
While some people talk of a “refocus” for him, other speculate that Tom Baldwin is the loser of this reorganisation. One source even suggested Tom had lost a up to a third of his responsibilities, leaving him only with weekly key messages and strategic lines to take.
Lower down the ranks, the extraordinarily high turnover of demoralised political advisers leaving for jobs outside politics is rather telling…
UPDATE: Well we know what Tom’s first line was this morning: