Industry Research : Guido Has More Readers Than Times

And lo it has come to pass as Guido predicted. Back in June (“The Times’ Paywall of Death”) this blog offered a wager that within 12 months no Times political columnist will have more measurable readers online than Guido. We now have authoritative confirmation of the prediction having come true.

According to industry analysts Experian Hitwise their research suggests that approximately 54,000 people access The Times, with as few as 28,000 being paying customers. On Monday this blog served 75,233 pages, the average weekday readership is circa 60,000.

Last week The Times revealed snidely that Guido has paying advertisers. Have a look at The Times front-page online today (you can see it for free) and you will see not one single paying advertisement. It is no longer a commercial proposition. Print advertising is in long term decline, online advertising is growing at some 10% per annum. This blog has been more profitable than Times Online for years, now it also has more readers and more advertisers. Murdoch is making a strategic error on a grand scale…



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Quote of the Day

Charles Clarke says Cameron is the most successful PM for over a century…

“Under Margaret Thatcher the Conservatives gained 99 seats. They lost 211 under John Major, gained one under William Hague, quickly and wisely got rid of Ian Duncan-Smith, gained 32 under Michael Howard and have so far gained 133 under David Cameron who, to the great surprise of many (including senior Conservatives), has turned out to be the most electorally successful Tory leader since 1900.”

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