Thatcherism Redux

Even the Guardian made Cameron the winner of the TV debate and inside Steve Hilton something will have died. Last night the CCHQ team in the back room cheered heartily when their champion came off stage. Why?

There were no mentions of worthy ‘Big Society’ concepts, no vacuous ‘vote blue, go green’ slogans. Time worn, winning Tory messages were pitched; tougher immigration rules, tackling welfare dependency, lower business taxes, sound money and smaller government.   Result? Clear win for the Tory leader.

Labour were pinning their last hope on Gordon triumphing on the economy with his ‘substance’. He actually bombed on the substance of the economy – why Labour strategists thought the man who promised he had abolished ‘boom and bust’ could win on the economy baffles Guido.  Tractor stats don’t win votes.

At the time it was being spun the Hilton-Fink modernising agenda helped detoxify the Tory brand in the broadsheets and at the BBC, it appealed to the metropolitan media, the commentariat and most of those who shape the public discourse.  It succeeded in gaining the Tories a hearing they didn’t have for over a decade. It  played well to essentially the elite Newsnight watching class. On the doorstep it gets no real cut through.  The time worn, vote winning Tory message was once again on offer last night.

The attack on Brown for confusing the economy with the state was unanswerable, why hasn’t that line been pushed harder in the never ending public spending debate? Clegg was noticeably at his best last night when he stole Tory themes, like cutting personal taxes. The new old message and the revitalised perfomance of Dave himself may have been broadcast just in time to hold off the LibDem surge. We’ll find out this time next week…




Tip offs: 0709 284 0531
team@Order-order.com

Quote of the Day

The Donald asks what America wants from a President…

“I spent less, I won the most. Isn’t that what you want from your President for a little time?”

Top Posts This Week

Guidogram: Sign up

Subscribe to the most succinct 7 days a week daily email read by thousands of Westminster insiders.

Facebook

CAT SMITH EXPENSES COVER UP CAT SMITH EXPENSES COVER UP
ETHNIC MINORITY BRITS BACK BREXIT ETHNIC MINORITY BRITS BACK BREXIT
REMAIN TAKES PROJECT FEAR TO CHURCH REMAIN TAKES PROJECT FEAR TO CHURCH
SOUBRY’S BIG NISSAN-DERSTANDING SOUBRY’S BIG NISSAN-DERSTANDING
JIM SHANNON ORDERED TO REPAY £14,000 EXPENSES JIM SHANNON ORDERED TO REPAY £14,000 EXPENSES
PAY “ONLY REAL RED LINE” FOR BMA JUNIOR DOCTOR LEADERSHIP PAY “ONLY REAL RED LINE” FOR BMA JUNIOR DOCTOR LEADERSHIP
NET MIGRATION UP 20,000 TO 333,000 NET MIGRATION UP 20,000 TO 333,000
POLICE INVESTIGATING TESSA MUNT ELECTION EXPENSES POLICE INVESTIGATING TESSA MUNT ELECTION EXPENSES
LEAVE.EU ON HOOK FOR £500,000 BREXIT GIG LEAVE.EU ON HOOK FOR £500,000 BREXIT GIG
TRUMP SINGS “WE’RE GONNA BUILD A WALL” TRUMP SINGS “WE’RE GONNA BUILD A WALL”
OZBOT VERSUS ANDROGENOID OZBOT VERSUS ANDROGENOID
EDDIE IZZARD’S HOTEL BILLS NOT LAWFULLY DECLARED EDDIE IZZARD’S HOTEL BILLS NOT LAWFULLY DECLARED
POLITICAL PARTY RICHLIST POLITICAL PARTY RICHLIST
EU PLOTS TAX ID NUMBERS FOR EVERY EUROPEAN CITIZEN EU PLOTS TAX ID NUMBERS FOR EVERY EUROPEAN CITIZEN
MUNT ADMITS SHE DIDN’T DECLARE LOCAL CAMPAIGN TRANSPORT MUNT ADMITS SHE DIDN’T DECLARE LOCAL CAMPAIGN TRANSPORT
OZBOT VERSUS ANDROGENOID OZBOT VERSUS ANDROGENOID
“Fat Cats For EU” “Fat Cats For EU”
“CHEATED” LIBDEM PICTURED CAMPAIGNING ON BATTLE BUS “CHEATED” LIBDEM PICTURED CAMPAIGNING ON BATTLE BUS
CHRISTINE HAMILTON HIRED ON THE PUBLIC PAYROLL CHRISTINE HAMILTON HIRED ON THE PUBLIC PAYROLL
CONSERVATIVES IN: SPOT THE DIFFERENCE CONSERVATIVES IN: SPOT THE DIFFERENCE
HULL UNIVERSITY THIRD TO DISAFFILIATE FROM NUS HULL UNIVERSITY THIRD TO DISAFFILIATE FROM NUS
CAMERON’S AIRFARE FABLE CAMERON’S AIRFARE FABLE
TELEGRAPH BLOODBATH: NEW JOBS CULL UNDERWAY TELEGRAPH BLOODBATH: NEW JOBS CULL UNDERWAY
CCHQ FREEZE MPS AND ASSOCIATIONS OUT OF VOTE SOURCE CCHQ FREEZE MPS AND ASSOCIATIONS OUT OF VOTE SOURCE
OSBORNE MISSED BORROWING TARGET BY EVEN MORE THAN PREVIOUSLY THOUGHT OSBORNE MISSED BORROWING TARGET BY EVEN MORE THAN PREVIOUSLY THOUGHT
POLICE INVESTIGATING SHADOW MINISTER OVER ELECTION EXPENSES POLICE INVESTIGATING SHADOW MINISTER OVER ELECTION EXPENSES
TOOTING BY-ELECTION CAMPAIGN KICKS OFF IN BATTERSEA TOOTING BY-ELECTION CAMPAIGN KICKS OFF IN BATTERSEA
ELECTORAL COMMISSION ON JOCK-‘COPTER CAMPAIGN ELECTORAL COMMISSION ON JOCK-‘COPTER CAMPAIGN
STURGEON DUCKS CHOPPER QUESTION STURGEON DUCKS CHOPPER QUESTION
NUS CHIEF EXECUTIVE PAID FIVE TIMES AVERAGE GRADUATE NUS CHIEF EXECUTIVE PAID FIVE TIMES AVERAGE GRADUATE