Thatcherism Redux

Even the Guardian made Cameron the winner of the TV debate and inside Steve Hilton something will have died. Last night the CCHQ team in the back room cheered heartily when their champion came off stage. Why?

There were no mentions of worthy ‘Big Society’ concepts, no vacuous ‘vote blue, go green’ slogans. Time worn, winning Tory messages were pitched; tougher immigration rules, tackling welfare dependency, lower business taxes, sound money and smaller government.   Result? Clear win for the Tory leader.

Labour were pinning their last hope on Gordon triumphing on the economy with his ‘substance’. He actually bombed on the substance of the economy – why Labour strategists thought the man who promised he had abolished ‘boom and bust’ could win on the economy baffles Guido.  Tractor stats don’t win votes.

At the time it was being spun the Hilton-Fink modernising agenda helped detoxify the Tory brand in the broadsheets and at the BBC, it appealed to the metropolitan media, the commentariat and most of those who shape the public discourse.  It succeeded in gaining the Tories a hearing they didn’t have for over a decade. It  played well to essentially the elite Newsnight watching class. On the doorstep it gets no real cut through.  The time worn, vote winning Tory message was once again on offer last night.

The attack on Brown for confusing the economy with the state was unanswerable, why hasn’t that line been pushed harder in the never ending public spending debate? Clegg was noticeably at his best last night when he stole Tory themes, like cutting personal taxes. The new old message and the revitalised perfomance of Dave himself may have been broadcast just in time to hold off the LibDem surge. We’ll find out this time next week…



Tip offs: 0709 284 0531
team@Order-order.com

GuidoFawkes Quote of the Day

Liz Kendall is asked by Tom Newton Dunn if she would ever ban the Sun from one of her press conferences:

“If you stripped naked and ran in front of me, Tom, I might have second thoughts about it, but apart from that, no.”

Top Posts This Week

Guidogram: Sign up

Subscribe to the most succinct 7 days a week daily email read by thousands of Westminster insiders.

Facebook

Labour Candidate: Repatriating Tunisia Victims is ‘Imperialist Militarisation’ Labour Candidate: Repatriating Tunisia Victims is ‘Imperialist Militarisation’
Tory MP’s House Husband on Public Payroll Tory MP’s House Husband on Public Payroll
Corbyn Blames Tunisia Terror on “Austerity” Corbyn Blames Tunisia Terror on “Austerity”
Norwich MP’s Brilliant Accidental Partridge Norwich MP’s Brilliant Accidental Partridge
FRIDAY PROCRASTINATION: BING PONG FRIDAY PROCRASTINATION: BING PONG
Uber Suspend Services in France Uber Suspend Services in France

Gerald Kaufman: English Votes For English Laws is “Racist” Gerald Kaufman: English Votes For English Laws is “Racist”
Environment Minister Totty Watch Environment Minister Totty Watch
MEGA INTERCONTINENTAL ROBOT WARS MEGA INTERCONTINENTAL ROBOT WARS
Dave Meets UKIP Dave Meets UKIP
Secret Fracking Report Doesn’t Reveal Much Secret Fracking Report Doesn’t Reveal Much
Environmental Advantages of Airport Expansion Environmental Advantages of Airport Expansion
PMQS SKETCH PMQS SKETCH
“Dodgy” Dave v “Jurassic” Skinner “Dodgy” Dave v “Jurassic” Skinner
Missed PMQs? Catch Up in Full Here Missed PMQs? Catch Up in Full Here
Do you have what it takes to join a GCHQ hacking SCHOOL? Do you have what it takes to join a GCHQ hacking SCHOOL?
IDS Expenses Row: Was Credit Card Suspended Or Not? IDS Expenses Row: Was Credit Card Suspended Or Not?
Questions Channel 4 News Don’t Want to Ask Questions Channel 4 News Don’t Want to Ask
Zac and Boris Warn Dave Zac and Boris Warn Dave