Cameron picked up on this at PMQs as has the BBC and the Telegraph. Guido first saw it on the Devil’s blog, he hat-tips the Reactionary Snob. The Wardman Wire has an amusingly po-faced audio report from the BBC. The Devil-designed A4 poster download is suitable for pub windows. The mandatory Facebook group is up here.

Guido will give a prize of a copy of John McCain’s new book Hard Call: Courageous Decisions by Inspiring People to anyone who comes up with a decent campaign sing along in a pub song. Entries in the comments…

On holiday Guido missed out on all the fun of Dave’s killer-bike-ride-of-crime last week. Have now caught up with it on the Daily Mirror’s website. Tory loyalists are shooting the messenger over this, accusing the Mirror of running a smear campaign* against Cameron. Guido begs to differ, this is what a free press is supposed to do – investigate our rulers, hold them to account, exposing their hypocrisy and shortcomings. That to Guido is good popular campaigning journalism.

Elsewhere in the Mirror today Maguire makes the point that the most revealing moment of “Cameron’s reckless ride to Westminster was the toff’s removal of his cycling helmet.” You can take the man out of PR, but you can’t take the PR man out of the photo-op.

Maguire went on to moan that the Brownies electorally “hoping that Tory toff Cameron cycles through one red light too many won’t work.” Quite. Guido learns from Kevin that Gordon has a new slogan: “New Labour, Your Britain.” Maguire helpfully suggests “with the government behind in the polls, what about: ‘Labour, Not As Bad As You Think’?

Guido twice in agreement with Kevin Maguire in a single day? Must lie down…

Guido exceeded the age limit for the guest list for the launch of Liberal Youth last night on Brick Lane. The Liberal Jugend Führer, Mark Gettleson, wanted to rename LDYS because he wanted “a name that sounds like a youth movement rather than a sexually transmitted disease”. Which is as good a reason as any…

The logo and website have a Top of the Pops circa-1974 feel. Which is either knowingly kitsch or perhaps just like the Liberal Party of yore, outdated and retro. Groovy kids!

Guido previously suggested that Peter Hain could find an alternative career as a politico-celebrity endorser of commercial services.

Alas perhaps this is not to be, Hain’s ringing commerical endorsement of Picture Financial Services plc has not helped the business. It closed to new business in February as it got into financial difficulties and is now rumoured to be about to change hands in a fire-sale for 1p.

Not exactly the picture of success envisioned by Hain in his endorsement.

Elsewhere Morgan Allan Moore, the spin firm that ran Hain’s leadership campaign and secured his endorsements for clients who were donors, had lined up to be taken over in a multi-million pound deal. Alas as the company has become mired in an ethical standards inquiry that deal has been aborted. Hain has not brought good fortune to his friends.

Most serious of all, the ongoing police investigation has, it is rumoured, uncovered some interesting spending by Hain’s campaign that might not please the GMB brothers.

Guido suspects the union members will not appreciate the way their hard-earned subs were spent by the champagne swilling radical…