May 24th, 2007

What the People Really Want to Know

The Guidoisation of democracy continues apace: this is an interesting nugget of research into what people are actually searching to find out about our political leaders.

Gordon Brown and his plans for tax credits? Cameron’s carbon capping agenda? Not a chance. They really want to know about what Guido gives ‘em. What people are searching to find out about Gordon is particularly interesting. “The Legend” is now a mainstream subject of discourse down the pub. Not just down the Red Lion on Whitehall, but in Glasgow boozers, City bars, Home Counties village pubs as well, they speculate and they wonder. Then they go home and Google…

The top search terms reveal the public is keen to find out about subjects very different to those selected by the mainstream media. Paxman, Sir Michael White et al sneer that, for example, Guido prioritises distributing video evidence of Gordon’s propensity to pick his nose, but given the popularity of that over interest in Gordon’s plans for constitutional reform, who is more in touch with the popular pulse? According to industry data, blogs are now more widely read than than online newspapers. Think about what that implies.
IncidentallyGordon the Bogeyman is being re-edited to be made suitable for mobile phones as a commercially sponsored free download soon. People will download it on to their phones, and show it to their mates down the pub for a laugh. Guido confidently predicts it will be one of the all time most downloaded mobile videos in the UK.


Seen Elsewhere

Harriet Harman Offers Less Than the Living Wage | Owen Bennett
Fallon’s Red Arrow Spin Unravels | Wings Over Scotland
What is the LibDems’ Problem With “The Jews” | Speccie
Image is the Least of Ed’s Worries | Speccie
The Most Politically Cynical Speech I Have Ever Seen | Dan Hodges
Full Sunday Sport Style Guide Email | MediaGuido
What if a Hamas Rocket Hit a BA Plane? | Richard Littlejohn
Sunday Sport Swearing Style Guide | Popbitch
Tory MP’s Love of Astrology | BBC
No.10 Shouldn’t Get Excited at Growth Figures | Mark Wallace
Feminist Lobby Killing Meritocracy | Kathy Gyngell


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New Foreign Secretary Philip Hammond has big ambitions in his first meeting with Benjamin Netanyahu today:

“I came to bring this conflict to an end.”



Christie Malry @fcablog

Ed Miliband does photo oops, not photo ops


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