May 24th, 2007

What the People Really Want to Know

The Guidoisation of democracy continues apace: this is an interesting nugget of research into what people are actually searching to find out about our political leaders.

Gordon Brown and his plans for tax credits? Cameron’s carbon capping agenda? Not a chance. They really want to know about what Guido gives ‘em. What people are searching to find out about Gordon is particularly interesting. “The Legend” is now a mainstream subject of discourse down the pub. Not just down the Red Lion on Whitehall, but in Glasgow boozers, City bars, Home Counties village pubs as well, they speculate and they wonder. Then they go home and Google…

The top search terms reveal the public is keen to find out about subjects very different to those selected by the mainstream media. Paxman, Sir Michael White et al sneer that, for example, Guido prioritises distributing video evidence of Gordon’s propensity to pick his nose, but given the popularity of that over interest in Gordon’s plans for constitutional reform, who is more in touch with the popular pulse? According to industry data, blogs are now more widely read than than online newspapers. Think about what that implies.
IncidentallyGordon the Bogeyman is being re-edited to be made suitable for mobile phones as a commercially sponsored free download soon. People will download it on to their phones, and show it to their mates down the pub for a laugh. Guido confidently predicts it will be one of the all time most downloaded mobile videos in the UK.


Seen Elsewhere

Who Is Steering Labour’s Strategy? | Ballot Box
Greens are UKIP for Young People | Telegraph
Short-Termism of CCHQ | ConHome
May Aide: CCHQ Are Being Misleading | Telegraph
Tories Planning For Second Election | Guardian
We Are Losing Cyber War | Fraser Nelson
Osborne Aide Lands Pay Rise | Mirror
The Sick Of It | Sun
UKIP MEP’s Welfare Hypocrisy | Channel 4
Rise of Angela Merkel | New Yorker
May SpAd Removed From Candidates List | ConHome


Find out more about PLMR AD-MS


The Economist asks Tony Blair about Wendi Deng:

“Mr Blair roundly denies any impropriety. Asked whether he was (at least) careless about his reputation, he says calmly that it is “not something I will ever talk about—I haven’t and I won’t”, and then bangs his coffee cup so loudly into its saucer that it spills and everyone in the room jumps. But did he find himself in a tangle over his friendship with Ms Deng? A large, dark pool of sweat has suddenly appeared under his armpit, spreading across an expensive blue shirt. Even Mr Blair’s close friends acknowledge that the saga damaged him—not least financially, since Mr Murdoch stopped contributing to Mr Blair’s faith foundation and cut him off from other friendly donors in America.”


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