May 24th, 2007

What the People Really Want to Know

The Guidoisation of democracy continues apace: this is an interesting nugget of research into what people are actually searching to find out about our political leaders.

Gordon Brown and his plans for tax credits? Cameron’s carbon capping agenda? Not a chance. They really want to know about what Guido gives ‘em. What people are searching to find out about Gordon is particularly interesting. “The Legend” is now a mainstream subject of discourse down the pub. Not just down the Red Lion on Whitehall, but in Glasgow boozers, City bars, Home Counties village pubs as well, they speculate and they wonder. Then they go home and Google…

The top search terms reveal the public is keen to find out about subjects very different to those selected by the mainstream media. Paxman, Sir Michael White et al sneer that, for example, Guido prioritises distributing video evidence of Gordon’s propensity to pick his nose, but given the popularity of that over interest in Gordon’s plans for constitutional reform, who is more in touch with the popular pulse? According to industry data, blogs are now more widely read than than online newspapers. Think about what that implies.
IncidentallyGordon the Bogeyman is being re-edited to be made suitable for mobile phones as a commercially sponsored free download soon. People will download it on to their phones, and show it to their mates down the pub for a laugh. Guido confidently predicts it will be one of the all time most downloaded mobile videos in the UK.


Seen Elsewhere

F**k Embargoes | Martin Belam
How Many Seats Will SNP Cost Labour? | Staggers
Nick Clegg is a “W**ker” | Mail
Continuity Gove | PLMR
Sunday Mirror Should Be Applauded | Sandi Dunn
Hancock in “Labour is Full of Queers” Blunder | Scrapbook
In Farageland | London Review of Books
What About the Mums? | Kathy Gyngell
Tories Send Cameron Clear Message Re Gove | Speccie
Lets Hear it for Theresa May | Allison Pearson
Dave Takes Advantage of Economic Trust | Jonathan Freedland


VOTER-RECALL
Find out more about PLMR


Following the revelations about Brooks Newmark’s paisley pyjamas, Hugo Rifkind wonders in this week’s Speccie what other politicians wear in bed:

“Chuka Umunna will sleep in Calvin Klein briefs, all the better to catch a glimpse of himself in the mirror on his ceiling.”



cynic says:

Can anyone help me? I went on holiday a week ago and returned to find someone has pulled out the stake and Gordon Brown is back and acting as Prime Minister. What did I miss? Has there been a snap election?


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