Smith Institute’s Mattinson Spins Poll for Brown

The Brownites are obviously getting increasingly desperate about his bad personal poll ratings versus Cameron. The Guardian/ICM survey last week showing Brown 13% adrift of Cameron (worse than Blair) shook Labour MPs at a vital time and led to renewed calls for Labour to skip a generation with Miliband.

A week later comes the Brownite response, today’s Guardian reports on a survey of a hundred “opinion leaders” which shows Gordon outperforming Dave on a whole range of indicators – scoring a modest 92% on integrity.

Who conducted this highly scientific “survey”? None other than Opinion Leader Research run by Deborah Mattinson, the long time Labour Party consultant who is now Gordon Brown’s unofficial pollster and sits on the advisory committee of the Smith Institute – alongside the veteran U.S. pollster Bob Shrum. It was Shrum’s anti-Cameron advice to the Sith that forced the Charity Commission’s official investigation. Guido wonders why a non-partisan, non-political, educational charity has so many pollsters involved?

Mattinson has plenty of previous, she was wheeled out by the dark forces of the Sith the last time Brown’s negative ratings caused rumblings. Popping up in the Times with an article claiming, ironically, that it was all spin and that Gordon is in fact a popular guy.

Of course surveying “opinion leaders” is completely subjective and easily manipulated to give the required answers. Mattinson’s clients know it, but since her clients include Defra, the Department of Education and Science, the Department for Work and Pensions and coincidentally HM Treasury, you can be sure she knows where her bread is buttered and what they want to hear.

Is Guido the only one who has noticed that in times of need, Gordon’s pollster conducts polls with dubious methodologies which she then writes up in hagiographical pro-Gordon articles? Is Guido the only one who thinks there might, in the circumstances, be a serious conflict of interest in her not only sitting on the board of the Smith Institute but also having HM Treasury as a paying client? Who commissioned and paid for this survey of “opinion leaders”? How did she get the HM Treasury contract? Was it by competitive tender?

Guido has asked them repeatedly this morning who commissioned the poll, but nobody at Opinion Leader Research seems to know…

UPDATE : Guido has just noticed that The Sun this morning headlines Deborah’s “survey” Brown is back in poll victory. Will that do Gordon?



Tip offs: 0709 284 0531
team@Order-order.com

Quote of the Day

Former Miliband guru Arnie Graf reveals Labour’s disconnect with the working class:

“On one of my trips to the U.K. in the autumn of 2013, I bumped into one of Ed’s strategists in Portcullis House. He asked me if I was assisting the staff on Ed’s trip that was to take place in a few days to one of the regions. I told him that I did not have knowledge of his planned trip.

He told me that Ed was going to give a talk at the region’s annual fund raising dinner and that prior to the dinner he had invited the media to join him at a local coffee shop to listen to a conversation he planned to have with a minimum wage worker. The point of the conversation was to show how difficult it was for a minimum wage worker to get on in life.

There was only one problem. No one had been able to locate a minimum wage worker for Ed to talk with.”

Top Posts This Week

Guidogram: Sign up

Subscribe to the most succinct 7 days a week daily email read by thousands of Westminster insiders.

Facebook

WATCH: Ted Heath’s Whip Boasts of Paedo Cover-Up WATCH: Ted Heath’s Whip Boasts of Paedo Cover-Up
Owen Jones: The Right Are Scared of Corbyn Owen Jones: The Right Are Scared of Corbyn
Burnham Could Quit After 5 Years Burnham Could Quit After 5 Years
Burnham’s £1,000 Armani Suit Burnham’s £1,000 Armani Suit
Edward Heath Child Abuse Probe Edward Heath Child Abuse Probe
Andy Burnham Doesn’t Know 7 x 8 = 56 Andy Burnham Doesn’t Know 7 x 8 = 56

Watson Forgets His Own Cock-Up Watson Forgets His Own Cock-Up
Corbyn’s Counter-Revolutionary Corbyn’s Counter-Revolutionary
How Diane Remembers Jezza How Diane Remembers Jezza
Abby Turns Fandy Abby Turns Fandy
Just Good Comrades? Just Good Comrades?
ENERGY MINISTER TOTTY WATCH: LAS VEGAS EDITION ENERGY MINISTER TOTTY WATCH: LAS VEGAS EDITION
DIANE ABBOTT FORGETS SHE DIDN’T THINK CORBYN COULD WIN DIANE ABBOTT FORGETS SHE DIDN’T THINK CORBYN COULD WIN
NATWEST’S ONLINE BANKING CRASHES ON PAYDAY NATWEST’S ONLINE BANKING CRASHES ON PAYDAY
OWEN JONES: LIE-RA OWEN JONES: LIE-RA
GMB UNION SUE UBER GMB UNION SUE UBER
Who Will Be UKIP’s Mayoral Candidate? Who Will Be UKIP’s Mayoral Candidate?
Meanwhile, in Venezuela… Meanwhile, in Venezuela…
TWITTER EMPLOYEES JUMP FROM SINKING SHIP TWITTER EMPLOYEES JUMP FROM SINKING SHIP
Times Trolls Burnham Times Trolls Burnham
CHAMPAGNE SOCIALISTS BACK CORBYN CHAMPAGNE SOCIALISTS BACK CORBYN
SINN FEIN SHOULD “TAKE INSPIRATION” FROM ARMED UPRISING SINN FEIN SHOULD “TAKE INSPIRATION” FROM ARMED UPRISING
ALL CHANGE AT GREEN PARTY HQ ALL CHANGE AT GREEN PARTY HQ
I Can’t Believe He’s Not Tory! I Can’t Believe He’s Not Tory!
UBER DESTROYING RACIST TAXI INDUSTRY UBER DESTROYING RACIST TAXI INDUSTRY
Could Labour Fall Apart Under Corbyn? Could Labour Fall Apart Under Corbyn?
Hilarious Prankster Hilarious Prankster
GREENPEACE LIVID GREENPEACE LIVID
Did Labour Leadership Candidates Smoke Dope? Did Labour Leadership Candidates Smoke Dope?