Smith Institute’s Mattinson Spins Poll for Brown

The Brownites are obviously getting increasingly desperate about his bad personal poll ratings versus Cameron. The Guardian/ICM survey last week showing Brown 13% adrift of Cameron (worse than Blair) shook Labour MPs at a vital time and led to renewed calls for Labour to skip a generation with Miliband.

A week later comes the Brownite response, today’s Guardian reports on a survey of a hundred “opinion leaders” which shows Gordon outperforming Dave on a whole range of indicators – scoring a modest 92% on integrity.

Who conducted this highly scientific “survey”? None other than Opinion Leader Research run by Deborah Mattinson, the long time Labour Party consultant who is now Gordon Brown’s unofficial pollster and sits on the advisory committee of the Smith Institute – alongside the veteran U.S. pollster Bob Shrum. It was Shrum’s anti-Cameron advice to the Sith that forced the Charity Commission’s official investigation. Guido wonders why a non-partisan, non-political, educational charity has so many pollsters involved?

Mattinson has plenty of previous, she was wheeled out by the dark forces of the Sith the last time Brown’s negative ratings caused rumblings. Popping up in the Times with an article claiming, ironically, that it was all spin and that Gordon is in fact a popular guy.

Of course surveying “opinion leaders” is completely subjective and easily manipulated to give the required answers. Mattinson’s clients know it, but since her clients include Defra, the Department of Education and Science, the Department for Work and Pensions and coincidentally HM Treasury, you can be sure she knows where her bread is buttered and what they want to hear.

Is Guido the only one who has noticed that in times of need, Gordon’s pollster conducts polls with dubious methodologies which she then writes up in hagiographical pro-Gordon articles? Is Guido the only one who thinks there might, in the circumstances, be a serious conflict of interest in her not only sitting on the board of the Smith Institute but also having HM Treasury as a paying client? Who commissioned and paid for this survey of “opinion leaders”? How did she get the HM Treasury contract? Was it by competitive tender?

Guido has asked them repeatedly this morning who commissioned the poll, but nobody at Opinion Leader Research seems to know…

UPDATE : Guido has just noticed that The Sun this morning headlines Deborah’s “survey” Brown is back in poll victory. Will that do Gordon?



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