Its fair to say that CCHQ is now ecstatically in the grip of the Opus Dave cult, the girls and boys are wandering around with beatific smiles. Ahead in the polls? Its thirteen years since that happened, some of them had not even started on their synthetic phonics when that was last the case.

Spotted in the hands and handbags of the young cultists is Virgina Postrel’s book “The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness“ – which justifies style over substance. A vice that Davis supporters accused Cameron of, and of which Cameroonies are now making a virtue

Expect it to be in a few Christmas stockings of confused Tories eager to modernise their thinking.