Since Allegra Stratton’s resignation on Tuesday night, Guido’s video of Jacob Rees-Mogg’s IEA speech has racked up well over 7 million views, with pick-up from almost all the big hitters including the Sun and the Mail. For an appropriate fee and accreditation, Guido has happily licensed the footage to any publication that’s asked to use it. Most outlets have gladly obliged and paid up. Not all.
Sky News, the Independent, the Daily Express, UniLad, Metro, and BristolPost all took our content without paying for it. At the time of going to pixel, all still have Guido’s footage embedded on their websites without permission. Reach (on behalf of the Express and the Mirror) and BristolLive asked for licensing details before publishing, which we provided, only for them to upload the video without paying anyway. This isn’t the first time Reach has done this…
Unfortunately for these outlets, they lazily embedded link to our original YouTube video in their text, meaning any changes made to the clip’s thumbnail are reflected in their stories:
Our ferocious lawyers will be – or have already been – in touch.
Viral video outlet Unilad appears to have been booted off Facebook. Unilad’s main page went offline after the social network said it had violated its posting policy. Unilad has (or had) 34 million followers. It’s not clear if the ban is temporary or permanent. Unilad has a staff of 60, it makes its founders hundreds of thousands of pounds in profits, it has a global reach of a billion people per week and Facebook is its main traffic driver and revenue source. Facebook now holds the future of many publishers in its hands…
