You Won’t Believe the Telegraph’s Most-Read Story This Week

tele

The Telegraph’s obsession with clickbait and viral content is revealed in the “trending” team’s weekly bulletin to staff. What was the most-read story on the site this week? Their coverage of Cameron’s crony honours perhaps? Or maybe their excellent investigation into bribes paid to Iraqis to sue British troops? Alas not.

Most viewed story

This week’s top story – ‘End of the world? Doomsday believers predict the apocalypse’ – received 605,280 global page views.

Most read on the Telegraph this week was a liveblog about a crank YouTube video predicting the end of the world. From 7:42am until 9:19pm the website’s poor “social media content editor” was forced to blog updates about internet loonies discussing Armageddon. The paper doesn’t have a Home Affairs editor, but they have someone spending their whole day working on this. Still, the trending team and their “digital media” guru Malcolm Coles were delighted with the clicks. The irony of the paper’s most-read story being about doomsday has not gone unnoticed among staff…

Telegraph Offers Staff Tax Free Hipster Scooters

tele

Experienced journalists are being laid off at the Telegraph, but the hipster, trendy and trending content producers who still have jobs are being kept sweet. This poster is up in the loos at Buckingham Palace Road, offering Telegraph staff “two adult micro scooters for company workers to use at lunch time or to borrow at the weekends”. They can also be purchased “tax free”. The idea is that the paper’s skinny jeans-wearing Twitter harvesters will be able to “leave late and arrive early”. Bet Boris is regretting having to give up his column now…

Media Mistakes Under Reshuffle Pressure

hunt truss telegraph

May’s fast-paced reshuffle is clearly frazzling some, with the Telegraph Politics first saying the new Justice Secretary Liz Truss had been moved to education, and then using a picture of Jeremy Hunt when referring to Gavin Williamson. They had one job…

Next a woman – sounding remarkably like Sky News reporter Beth Rigby – is heard exclaiming “Oh sh*t I dropped my phone” while trying to question Jeremy Hunt. Swearing before 9 pm is in breach of Ofcom’s regulations. As Boulton says, “I’m sure you didn’t hear it from Jeremy Hunt”…

READ IN FULL: Article Pulled By Telegraph After Pressure From Theresa May’s Campaign

may-terrible

Reproduced in full below is a Telegraph article by Jonathan Foreman* headlined “Theresa May is a great self-promoter, but a terrible Home Secretary”, which was pulled after pressure from her campaign. It is excoriating…

In the run-up to the 2015 election, one of the handicaps David Cameron had to finesse was the fact that net migration to the UK was three times as high as he had promised it would be. Remarkably, none of the opprobrium this failure provoked brought forth the name of Theresa May, the cabinet minister actually entrusted with bringing migration down. Then, as now, it was as if the icy Home Secretary had a dark magic that warded off all critical scrutiny.

Continue reading

Telegraph Pulled Article Critical of Theresa May After Campaign Pressure

Guido understands that an article by Jonathan Foreman headlined Theresa May is a great self-promoter, but a terrible Home Secretary” was pulled after pressure from her campaign. It has gone down the memory hole…

Click to Read the Article Telegraph Banned

Foreman was given various excuses by The Daily Telegraph as to why they had changed their mind and pulled the article. Of course the internet never forgets. Now the story will be read even more widely. It is simply excoriating.

The article was a comprehensive list of her policy failures in office and argued she was better at projecting an image of being a safe pair of hands than actually keeping the country safe. So damaging did May’s campaign think it that they insisted it be removed or the newspaper would suffer consequences after her coronation…

READ THE PULLED ARTICLE IN FULL HERE.

UPDATE: A spokesperson for Theresa May gets in touch to say “This story is completely untrue.”

Telegraph Journalist’s “Kill Baby-Farage” Tweet

gee

Catherine Gee, a culture writer for the Telegraph, compares Farage to Adolf Hitler, founder of the Third Reich, responsible for the deaths of 85,000,000 people in World War II and initiator of the previous German attempt at a European superstate. Slightly historically inaccurate comparison, given Farage campaigned against the EU supra-state. Even in the post-Jo Cox world lefties still feel they can tweet about killing politicians, so long as they are from the other side…

WATCH Boris v Salmond LIVE

Computer Says No at Telegraph

tele

Missed your fill of Telegraph stories about men with two penises recently? As part of its ‘digital first’ focus the paper has implemented a disastrous new Content Management System, which fell over on six separate days in the last two weeks. The new “AEM Authoring” system, the baby of zany Digital Director Malcolm Coles, has required “emergency” work because news stories could not be uploaded to the site. Then came a further hiccup: “Editorial are currently experiencing delays when publishing content”. Journalists complained that their copy was unable to be published on June 3, 4, 7, 8, 10 and 11. On Saturday another problem arose: “Editorial are unable to create new articles”To be fair that could be down to the CMS, or it could be because they’ve fired half their writers…

Telegraph Bloodbath: Ian MacGregor ‘Not’ Demoted

Telegraph editor Chris Evans has been described as “the most hated man on Fleet Street”, “horrifically rude” and “the biggest bastard at the Telegraph”. Yesterday he addressed the paper’s remaining staff, telling them “it’s been a difficult week, I’m here to talk about the future”. The changes are wholesale…

Evans told the newsroom the paper would be streamlined so it consists of just five departments, answerable directly to him. The home and foreign news teams – historically both hugely respected in their own right – will now be merged into one department. Personal finance, traditionally one of the most important sections of the paper, will be merged with the City and Tech pages into a Money department. Lifestyle, Motoring and Gardening will become another department. Weekend editor Ian MacGregor – long loathed by Evans – is now the Culture editor as well, the fourth department. This is not a demotion says the TMG press office. The fifth department is Sport. Evans tried to spin senior job losses as meaning hacks would have to deal with “fewer chiefs”… 

‘Digital media director’ Malcolm Coles has been given a new desk in the middle of the newsroom – he will be in charge of “innovation and search engine optimisation” and answer to the editor. Evans said Coles will be “at the heart of the new strategy and the new newsroom”. As you can see from his Twitter, Coles’ main interests lie in ‘viral content’, gifs and animal pictures.

During the half-hour address Evans is said to have lost the room. At one point a disgruntled journalist confronted him and asked: “How are we supposed to produce quality journalism if we keep firing people?”. Evans replied: “By doing everything I’ve just explained to you”. He will go down as the editor who changed the Telegraph beyond all recognition, from the paper of Bill Deedes and Charles Moore to cheap clickbait about child pole dancers

UPDATE: The Telegraph Media Group’s press office write: “We have not merged departments.” Our newsroom source says “they definitely have”.

Telegraph Bloodbath: New Jobs Cull Underway

The Telegraph has begun another round of job cuts. Several journalists were informed yesterday that they would be losing their jobs, including the respected Home Affairs correspondent David Barrett, who has been there nearly eight years. That decision has caused particular consternation because the paper is currently in the middle of a ‘Border security’ campaign. It is rumoured there will not be a replacement and that the Home Affairs role will be picked up by the Lobby. Today’s Telegraph runs such top scoops as “Man trolls neighbour with pro-Brexit sign”, but the paper doesn’t have a Home Affairs correspondent. It’s as if bosses are implementing a Vietcong strategy: take one out and everyone wants to leave…

Also hitting morale is the closure of the canteen at Buckingham Palace Road. Hacks are expected to be in the newsroom at 5:30 a.m. and previously relied on the canteen for a hearty breakfast of sausages, beans and eggs to get them through the morning. Now they are being told by stingy bosses to bring packed lunches…

UPDATE: MediaGuido hears at least a dozen senior Telegraph journalists have lost their jobs this afternoon.

UPDATE II: MediaGuardian says among those culled are deputy editor Liz Hunt, feature writer Harry Wallop, Middle East editor Richard Spencer, head of arts and entertainment Andrew Pettie, and chief foreign correspondent Colin Freeman.

Gove’s New Speechwriter is Telegraph’s Will Heaven

will-heaven

Will Heaven, comment editor at The Sunday Telegraph, is going to work as Michael Gove’s new speechwriter at the Ministry of Justice. The author of Were Michael Gove and Boris drunk on Monday night?” is much liked around SW1. Gove enjoys making speeches that are both ideological and take the fight to the enemy…

Emily Nomates Moves to Telegraph

JULIET+SAMUEL

Juliet Samuel – the artist formerly known as Emily Nomates – has landed a column at The Telegraph. Formerly of this parish, Juliet went on to City AM, The Times and was latterly at the Wall Street Journal. She is now back doing politics…

Media Organisations Using Offshore Havens

cayman-papers-540

Guido is enjoying the squirming of the offshore elite as much as anyone – the Icelandic premier is a corker, the Putin case study is great, the Bollywood stars who make their millions from millions of poor Indians will find it hard to survive the reputational hit. All very enjoyable.

It is worth mentioning that most of the UK’s big media organisations shelter assets and cash flows offshore. Top of the hypocrites in this respect is The Guardian. They put their assets in the Caymans, and they used a Luxembourg tax shell designed by PriceWaterhouseCoopers to funnel cash flows beyond the reach of HMRC. They previously blamed the difficult economic environment for committing the sins for which they condemn others. This isn’t just hypocrisy, this is an insult to us all. The Guardian’s entire heritage is one of tax dodging, the original founding Scott Trust was itself a tax dodge. They have year after year avoided tens of millions of taxes…

Other media organisations using offshore entities include the Huffington Post – whose journalists criticised Amazon for doing the same. The owners of the Mail, News UK and The Telegraph also have various offshore tax-efficient structures. Facebook, Google and Guido are not UK-owned though in the latter groups’ cases they have at least never claimed to be in favour of clamping down on tax havens. Guido’s point is that the likes of the Guardian should practice what they preach, hold all their assets in the UK and pay all the taxes which will consequently arise.

Read more:

Tom Harris to Lead Scottish Freedom Campaign

Former Labour minister Tom Harris has been weighing up back Leave for the last few weeks – today we have his decision. The Telegraph’s newly-appointed resident Corbyn-basher has announced he will be running the Scottish Vote Leave campaign, firing off some tartan truth bullets this morning:

“Every week the UK sends £350 million to the EU. Scotland’s share is roughly a tenth of that – more than £1.5 billion per year. Just think what that money could buy here in Scotland – on schools, on our health service, repairing our roads – if it wasn’t being sent into the black hole that is EU spending”

They can take your money, will they take your freedom?

Media Diversity

Sweetener

The Times, Telegraph and Independent all went for the same cliché headline, used to cover countless budgets and spending reviews beforeThe rest of the unpopular press following in the Indy’s footsteps is not a good omen for the Times and Telegraph…

H/T thhamilton

Tory Grassroots Poll: Boris Beats Osborne, Remainers Sink

If it’s a straight fight between Boris and Osborne on the Tory leadership ballot paper there is only one winner. The Telegraph have polled the heads of 50 Conservative associations and Boris is the preferred choice, though almost half are undecided. May is down on four after she backed Remain, and Sajid Javid languishes with just one association head supporter after his flip flop. Tory associations back Leave over Remain by 12 points, so Boris’ bravery is paying off and the Remainers are paying the price…

Job Culls Coming at Indy, Guardian, Telegraph

indy

Evgeny Lebedev is expected to close the Indy and Sindy print editions as soon as tonight. Of the 150 full-time staff, just 20 or so look like they’ll moving over to the i paper. It will not be difficult for the owners to find voluntary redundancies. Many journalists at the Indy will be loathe to work for the much-derided, clickbait-obsessed online offering.

Meanwhile the Guardian is imposing 20% cuts, with staff warned in an email this morning that “As our staff costs are by far our biggest overhead, one outcome of the budgeting process may be that redundancies are proposed”. They are looking at 100 redundancies, and according to Beth Rigby they want to start with their “on leave” columnist Seumas Milne. He is in line for a £90,000 payout.

Media sources tell Guido that the Telegraph is set to announce a jobs cull next week. Print journalists there are furious at the dumbing down of content for their own ‘digital first’, Indy-style clickbait-based website. You will often find the exact same traffic-farming stories on the Telegraph site as you will on the Indy online. See the Telegraph’s “Man with two penises writes tell-all memoir” and the i100’s “The man with two penises has now written a tell-all memoir”. 

The FT have some killer numbers:

“Fleet Street’s large newsroom may be unsustainable. The Times had 454 editorial staff at last count, The Sun 525, the Daily Telegraph 662 and The Guardian, following expansion overseas, 925.”

Online-only is the only option. The question now is how proprietors and executives will reconcile the trend for traffic-driving churnalism to the pay the bills with actual, old-fashioned journalism in the digital age. The future of journalism is specialism, the most profitable online media operations have focus, that generates specific audience demographics that can be packaged for advertisers at premium prices.

Telegraph Frees the Nipple

The paper of Bill Deedes has crossed the Rubicon and freed the nipple. Scroll down on this click-chasing article about “72 hour drug-fuelled sex binges” and readers of Her Majesty’s Telegraph are confronted with a stock photo of a lady whose arm doesn’t quite cover her modesty:

A change in policy, or was it a big boob?

Telegraph Falls For EU Shills

clear

The Telegraph’s Ambrose Evans-Pritchard, usually sound on economics, has endorsed the apocalyptic claims of EU sockpuppets Agra, exposed last week by Guido as being in the pay of Brussels, having pocketed over €200,000 in 2014 alone. The organisation has released a hyperbolic report titled “Preparing For Brexit”, claiming that  90% of farmers wouldn’t survive the loss of subsidies occasioned by EU withdrawal. Evans-Pritchard seems to accept this absurd exercise in EU spin however, and  is at pains to state that the “Agra report is not a propaganda document. It is a detailed text, carefully researched, written for industry insiders. It is not to be dismissed lightly”Really?

Readers will be pleased to hear that they can purchase Agra’s report for only £500 here. Despite having already paid for it via Euro-taxes…

UPDATE: Ambrose responds, sounds like he feels deceived:

Telegraph Hacks’ Fury at Dumbing Down of Content

The Telegraph has suffered an exodus of seasoned reporters yet there is good news on the horizon: the paper is hiring no fewer than five new “social media and search engine optimisation” staff. They will be working with “Director of Digital Media” Malcolm Coles to produce more of the Telegraph’s recent tepid Buzzfeed-style “trending news” content:

[…] Read the rest

+ READ MORE +



Tip offs: 0709 284 0531
team@Order-order.com

Quote of the Day

John Curtice on fiscal policy:

“Attitudes to taxation and spending are basically counter-cyclical. If a government comes in and tries to reduce spending and taxation, after a while people will get worried about the state of public services. If a government increases taxation and public spending, after a while they’ll get concerned about increasing taxation…. In as much as there are lots of ideologues out there who think the state should be this proportion of GDP, they’re all wrong. Because the public’s view is counter-cyclical to the recent experience. It’s basically impossible to satisfy the public.”

Sponsors

Guidogram: Sign up

Subscribe to the most succinct 7 days a week daily email read by thousands of Westminster insiders.
Onions and #Megabantz: Truss’s Twitter Makeover Onions and #Megabantz: Truss’s Twitter Makeover
Did Heywood Have Permission to Defend Remain Ally Robbins? Did Heywood Have Permission to Defend Remain Ally Robbins?
Day 2: UKIP Resignations Rolling Live Blog Day 2: UKIP Resignations Rolling Live Blog
Galloway Backs Evolve Blog ‘Editor’ for Parliament Galloway Backs Evolve Blog ‘Editor’ for Parliament
New Tory PPS List In Full New Tory PPS List In Full
Oxfam Go Full Corbynista Oxfam Go Full Corbynista
UKIP NEC Votes No Confidence In Bolton UKIP NEC Votes No Confidence In Bolton
Greenpeace Still Making Fake Wind Claims Greenpeace Still Making Fake Wind Claims
Sunday Show Highlights Sunday Show Highlights
Local Labour Members Want Jared Deselected Local Labour Members Want Jared Deselected
Last Days at BuzzFeed Last Days at BuzzFeed
Bolton: She Came Round But I Didn’t Sleep With Her Bolton: She Came Round But I Didn’t Sleep With Her
Jared Victim: He Shouldn’t Be Back in Westminster Jared Victim: He Shouldn’t Be Back in Westminster
Sick Jared Back to Work Sick Jared Back to Work
Ann Black Purged by Red Terror Ann Black Purged by Red Terror
Parole Board Admit Processes Breached Parole Board Admit Processes Breached
Paul Mason: Aggressive and Intimidating Paul Mason: Aggressive and Intimidating
James O’Brien’s Carillion Fake News Goes Viral James O’Brien’s Carillion Fake News Goes Viral
O’Mara Hasn’t Helped a Single Constituent in Months O’Mara Hasn’t Helped a Single Constituent in Months
Credit Where Credit’s Due Credit Where Credit’s Due