End of the Party for the Telegraph

tel

For the first time in recent memory there will be no Telegraph party at Tory conference. Traditionally the Torygraph bash has one of the more exclusive guestlists – Dave and George used to show up, Philip Hammond was once turned away – this year they’ve canned the whole thing. Sticking five figures behind the bar so execs can get sloshed with the Cabinet wouldn’t be a good look in a year when they’ve laid off so many journalists. Shame, the Facebook live stream would have gone totes viral…

Telegraph Exodus: Tim Ross Joining Bloomberg

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Guido hears the Telegraph’s respected Senior Political Correspondent Tim Ross is leaving to join Bloomberg. Author of ‘Why the Tories won‘, Ross pretty much writes the paper on Sundays so that will be a major gap to fill. He’ll be working for Bloomberg in Westminster with a focus on Brexit. The Lobby team at the Telegraph has so far been relatively incubated from job losses. But would you really want to stay?

Telegraph Digital Chief Admits Deliberately Trashing Brand

The video above shows Telegraph digital guru and “SEO consultant” Malcolm Coles speaking at the Brighton Search Engine Optimisation Conference last week. Coles admits – even boasts – that he has deliberately diminished the Telegraph’s brand in the pursuit of clicks from Google searches. It is what Telegraph readers and writers have long suspected, but it’s quite something for the loathed Coles to say it on camera:

Coles: “Click through rate is another important thing, so what we have to think about is a good headline.”

[The headline “Bow down to Kate Middleton’s new baby” comes up on the screen]

Coles: “This is a terrible headline for the Daily Telegraph, which is a quality news organisation. But it was amazing! It shot to the top of Google! And stayed there for ages… It’s not great from a brand point of view, but from a click though rate… getting these slightly quirky headlines in the news box means they tend to stay there for quite a long time”

Coles goes on to explain that the Telegraph has published a staggering 13,000 of those annoying “What time is?” articles, another trick to boost your Google juice. A newsroom veteran who watched Coles’ speech tells Guido:

“We’d always assumed Coles and [editor, Chris] Evans were blind to the damage they were our doing our newspaper in the desperate pursuit of numbers. Now we know it was a deliberate strategy.”

The video has gone down like a cup of cold sick in the newsroom…

Corbyn Called For “Complete Rehabilitation” of Trotsky

trotsky

Today’s Telegraph goes big on the news that Jeremy Corbyn once called for the “complete rehabilitation” of Leon Trotsky, reporting: It came to light after parliamentary staff on Monday uncovered a paper record of the demand in an underground archive in Westminster”. Truth is it came to light nine months ago, when Guido revealed that Corbyn had signed the EDM defending the mass-murdering communist. Commons authorities kindly took the document in question out of storage and had it copied for us in October last year. You’re either in front of Guido or reading it in the Telegraph nine months later…

You Won’t Believe the Telegraph’s Most-Read Story This Week

tele

The Telegraph’s obsession with clickbait and viral content is revealed in the “trending” team’s weekly bulletin to staff. What was the most-read story on the site this week? Their coverage of Cameron’s crony honours perhaps? Or maybe their excellent investigation into bribes paid to Iraqis to sue British troops? Alas not.

Most viewed story

This week’s top story – ‘End of the world? Doomsday believers predict the apocalypse’ – received 605,280 global page views.

Most read on the Telegraph this week was a liveblog about a crank YouTube video predicting the end of the world. From 7:42am until 9:19pm the website’s poor “social media content editor” was forced to blog updates about internet loonies discussing Armageddon. The paper doesn’t have a Home Affairs editor, but they have someone spending their whole day working on this. Still, the trending team and their “digital media” guru Malcolm Coles were delighted with the clicks. The irony of the paper’s most-read story being about doomsday has not gone unnoticed among staff…

Telegraph Offers Staff Tax Free Hipster Scooters

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Experienced journalists are being laid off at the Telegraph, but the hipster, trendy and trending content producers who still have jobs are being kept sweet. This poster is up in the loos at Buckingham Palace Road, offering Telegraph staff “two adult micro scooters for company workers to use at lunch time or to borrow at the weekends”. They can also be purchased “tax free”. The idea is that the paper’s skinny jeans-wearing Twitter harvesters will be able to “leave late and arrive early”. Bet Boris is regretting having to give up his column now…

Media Mistakes Under Reshuffle Pressure

hunt truss telegraph

May’s fast-paced reshuffle is clearly frazzling some, with the Telegraph Politics first saying the new Justice Secretary Liz Truss had been moved to education, and then using a picture of Jeremy Hunt when referring to Gavin Williamson. They had one job…

Next a woman – sounding remarkably like Sky News reporter Beth Rigby – is heard exclaiming “Oh sh*t I dropped my phone” while trying to question Jeremy Hunt. Swearing before 9 pm is in breach of Ofcom’s regulations. As Boulton says, “I’m sure you didn’t hear it from Jeremy Hunt”…

READ IN FULL: Article Pulled By Telegraph After Pressure From Theresa May’s Campaign

may-terrible

Reproduced in full below is a Telegraph article by Jonathan Foreman* headlined “Theresa May is a great self-promoter, but a terrible Home Secretary”, which was pulled after pressure from her campaign. It is excoriating…

In the run-up to the 2015 election, one of the handicaps David Cameron had to finesse was the fact that net migration to the UK was three times as high as he had promised it would be. Remarkably, none of the opprobrium this failure provoked brought forth the name of Theresa May, the cabinet minister actually entrusted with bringing migration down. Then, as now, it was as if the icy Home Secretary had a dark magic that warded off all critical scrutiny.

Continue reading

Telegraph Pulled Article Critical of Theresa May After Campaign Pressure

Guido understands that an article by Jonathan Foreman headlined Theresa May is a great self-promoter, but a terrible Home Secretary” was pulled after pressure from her campaign. It has gone down the memory hole…

Click to Read the Article Telegraph Banned

Foreman was given various excuses by The Daily Telegraph as to why they had changed their mind and pulled the article. Of course the internet never forgets. Now the story will be read even more widely. It is simply excoriating.

The article was a comprehensive list of her policy failures in office and argued she was better at projecting an image of being a safe pair of hands than actually keeping the country safe. So damaging did May’s campaign think it that they insisted it be removed or the newspaper would suffer consequences after her coronation…

READ THE PULLED ARTICLE IN FULL HERE.

UPDATE: A spokesperson for Theresa May gets in touch to say “This story is completely untrue.”

Telegraph Journalist’s “Kill Baby-Farage” Tweet

gee

Catherine Gee, a culture writer for the Telegraph, compares Farage to Adolf Hitler, founder of the Third Reich, responsible for the deaths of 85,000,000 people in World War II and initiator of the previous German attempt at a European superstate. Slightly historically inaccurate comparison, given Farage campaigned against the EU supra-state. Even in the post-Jo Cox world lefties still feel they can tweet about killing politicians, so long as they are from the other side…

WATCH Boris v Salmond LIVE

Computer Says No at Telegraph

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Missed your fill of Telegraph stories about men with two penises recently? As part of its ‘digital first’ focus the paper has implemented a disastrous new Content Management System, which fell over on six separate days in the last two weeks. The new “AEM Authoring” system, the baby of zany Digital Director Malcolm Coles, has required “emergency” work because news stories could not be uploaded to the site. Then came a further hiccup: “Editorial are currently experiencing delays when publishing content”. Journalists complained that their copy was unable to be published on June 3, 4, 7, 8, 10 and 11. On Saturday another problem arose: “Editorial are unable to create new articles”To be fair that could be down to the CMS, or it could be because they’ve fired half their writers…

Telegraph Bloodbath: Ian MacGregor ‘Not’ Demoted

Telegraph editor Chris Evans has been described as “the most hated man on Fleet Street”, “horrifically rude” and “the biggest bastard at the Telegraph”. Yesterday he addressed the paper’s remaining staff, telling them “it’s been a difficult week, I’m here to talk about the future”. The changes are wholesale…

Evans told the newsroom the paper would be streamlined so it consists of just five departments, answerable directly to him. The home and foreign news teams – historically both hugely respected in their own right – will now be merged into one department. Personal finance, traditionally one of the most important sections of the paper, will be merged with the City and Tech pages into a Money department. Lifestyle, Motoring and Gardening will become another department. Weekend editor Ian MacGregor – long loathed by Evans – is now the Culture editor as well, the fourth department. This is not a demotion says the TMG press office. The fifth department is Sport. Evans tried to spin senior job losses as meaning hacks would have to deal with “fewer chiefs”… 

‘Digital media director’ Malcolm Coles has been given a new desk in the middle of the newsroom – he will be in charge of “innovation and search engine optimisation” and answer to the editor. Evans said Coles will be “at the heart of the new strategy and the new newsroom”. As you can see from his Twitter, Coles’ main interests lie in ‘viral content’, gifs and animal pictures.

During the half-hour address Evans is said to have lost the room. At one point a disgruntled journalist confronted him and asked: “How are we supposed to produce quality journalism if we keep firing people?”. Evans replied: “By doing everything I’ve just explained to you”. He will go down as the editor who changed the Telegraph beyond all recognition, from the paper of Bill Deedes and Charles Moore to cheap clickbait about child pole dancers

UPDATE: The Telegraph Media Group’s press office write: “We have not merged departments.” Our newsroom source says “they definitely have”.

Telegraph Bloodbath: New Jobs Cull Underway

The Telegraph has begun another round of job cuts. Several journalists were informed yesterday that they would be losing their jobs, including the respected Home Affairs correspondent David Barrett, who has been there nearly eight years. That decision has caused particular consternation because the paper is currently in the middle of a ‘Border security’ campaign. It is rumoured there will not be a replacement and that the Home Affairs role will be picked up by the Lobby. Today’s Telegraph runs such top scoops as “Man trolls neighbour with pro-Brexit sign”, but the paper doesn’t have a Home Affairs correspondent. It’s as if bosses are implementing a Vietcong strategy: take one out and everyone wants to leave…

Also hitting morale is the closure of the canteen at Buckingham Palace Road. Hacks are expected to be in the newsroom at 5:30 a.m. and previously relied on the canteen for a hearty breakfast of sausages, beans and eggs to get them through the morning. Now they are being told by stingy bosses to bring packed lunches…

UPDATE: MediaGuido hears at least a dozen senior Telegraph journalists have lost their jobs this afternoon.

UPDATE II: MediaGuardian says among those culled are deputy editor Liz Hunt, feature writer Harry Wallop, Middle East editor Richard Spencer, head of arts and entertainment Andrew Pettie, and chief foreign correspondent Colin Freeman.

Gove’s New Speechwriter is Telegraph’s Will Heaven

will-heaven

Will Heaven, comment editor at The Sunday Telegraph, is going to work as Michael Gove’s new speechwriter at the Ministry of Justice. The author of Were Michael Gove and Boris drunk on Monday night?” is much liked around SW1. Gove enjoys making speeches that are both ideological and take the fight to the enemy…

Emily Nomates Moves to Telegraph

JULIET+SAMUEL

Juliet Samuel – the artist formerly known as Emily Nomates – has landed a column at The Telegraph. Formerly of this parish, Juliet went on to City AM, The Times and was latterly at the Wall Street Journal. She is now back doing politics…

Media Organisations Using Offshore Havens

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Guido is enjoying the squirming of the offshore elite as much as anyone – the Icelandic premier is a corker, the Putin case study is great, the Bollywood stars who make their millions from millions of poor Indians will find it hard to survive the reputational hit. All very enjoyable.

It is worth mentioning that most of the UK’s big media organisations shelter assets and cash flows offshore. Top of the hypocrites in this respect is The Guardian. They put their assets in the Caymans, and they used a Luxembourg tax shell designed by PriceWaterhouseCoopers to funnel cash flows beyond the reach of HMRC. They previously blamed the difficult economic environment for committing the sins for which they condemn others. This isn’t just hypocrisy, this is an insult to us all. The Guardian’s entire heritage is one of tax dodging, the original founding Scott Trust was itself a tax dodge. They have year after year avoided tens of millions of taxes…

Other media organisations using offshore entities include the Huffington Post – whose journalists criticised Amazon for doing the same. The owners of the Mail, News UK and The Telegraph also have various offshore tax-efficient structures. Facebook, Google and Guido are not UK-owned though in the latter groups’ cases they have at least never claimed to be in favour of clamping down on tax havens. Guido’s point is that the likes of the Guardian should practice what they preach, hold all their assets in the UK and pay all the taxes which will consequently arise.

Read more:

Tom Harris to Lead Scottish Freedom Campaign

Former Labour minister Tom Harris has been weighing up back Leave for the last few weeks – today we have his decision. The Telegraph’s newly-appointed resident Corbyn-basher has announced he will be running the Scottish Vote Leave campaign, firing off some tartan truth bullets this morning:

“Every week the UK sends £350 million to the EU. Scotland’s share is roughly a tenth of that – more than £1.5 billion per year. Just think what that money could buy here in Scotland – on schools, on our health service, repairing our roads – if it wasn’t being sent into the black hole that is EU spending”

They can take your money, will they take your freedom?

Media Diversity

Sweetener

The Times, Telegraph and Independent all went for the same cliché headline, used to cover countless budgets and spending reviews beforeThe rest of the unpopular press following in the Indy’s footsteps is not a good omen for the Times and Telegraph…

H/T thhamilton

Tory Grassroots Poll: Boris Beats Osborne, Remainers Sink

If it’s a straight fight between Boris and Osborne on the Tory leadership ballot paper there is only one winner. The Telegraph have polled the heads of 50 Conservative associations and Boris is the preferred choice, though almost half are undecided.[…] Read the rest

+ READ MORE +



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