Telegraph Vaz Bercow Story Disappears

Curious that this story published by the Telegraph earlier this afternoon has been taken down…

Telegraph’s Awkward Workplace Happiness Survey

MediaGuido is not sure why the Telegraph thought it would be a good idea to survey staff on their workplace happiness and then deliver the results in a town hall meeting. The anonymous questionnaire was sent to all staff – editorial and non-editorial – a few weeks back. The results were read out recently at a highly awkward all staff meeting. Just 40% said Telegraph Media Group “motivates me” – well below industry standards. There were bad numbers for the general management – only 47% said employee engagement was “favourable“. There were some positives for the Telegraph brand – 72% said they were proud to work at such a prestigious paper. Though there was little surprise when the organisation that carried out the survey informed the room that they were way below other media groups. The numbers for “promotion opportunities” were surprisingly dire given the number of jobs going, and a majority of staff are considering alternative employment. Though to be fair, that is often not their choice…

Telegraph Advertising on MailOnline

The Telegraph‘s “premium” offering is struggling. Online ABCs for December released this week show average daily unique visitors down 13.2% year on year. This paywall induced fall means the Telegraph has now slipped behind the re-vamped Sun site, despite heavy investment in targeting a popular audience. Things are so bad that the Telegraph has taken to advertising on MailOnline. Although almost certainly programmatic, ironic to see a huge Telegraph banner plastered across the front of the world’s most visited news website…

Kirkup Leaves Telegraph Again

James Kirkup, who quit the Telegraph in 2014 only to change his mind and stay, has left again, this time probably for good. He’s leaving his post as Executive Editor (Politics) to become Director of the Social Market Foundation think tank. Did he leave for the influence or the money? The Telegraph politics desk is like the Marie Celeste of Lobby journalism, now without a pol ed and an executive pol ed, whatever that is…

See also: Telegraph Politics Team Launches Attack on Editor.

Telegraph Advertising For Political Editor on Gorkana

How is the Telegraph’s search for their new political editor going? The fact that they’re advertising for the job on Gorkana and LinkedIn does not bode well. You would hardly see the Times or the Mail advertising for a new pol ed via a recruitment PR. The successful candidate will have “Experience in a senior editorial role developing political content in a newspaper, newswire, broadcast or digital environment”, as well as “Knowledge and experience of digital publishing, analytics, SEO and social media”. Perhaps MediaGuido should apply…

Mutinous Telegraph Journalists Locked Out of Twitter Accounts

Telegraph bosses locked their journalists out of the paper’s social media accounts over Christmas as they hunted for a mutinous employee who publicly attacked the editor. After a disgruntled hack used the Telegraph Politics Twitter account to blast Chris Evans for “firing journalists”, passwords for the paper’s various social media streams were changed. Journalists were not told the new passwords as bosses decided they couldn’t be trusted not to continue the online insurrection. The lockdown caused chaos on Christmas Day when the below tweet misquoting the Queen was sent by the ‘Social’ team from the main Telegraph account. It stayed up for over an hour because none of the journalists who spotted the error knew the password to log in and delete it.

Trust and competence at an all time low at Telegraph towers…

Confirmed: Malcolm Coles Out at Telegraph

Last week MediaGuido reported that the Telegraph’s digital guru and pantomime villain Malcolm Coles was being let go from the paper. Coles responded by demanding we take our story down, telling us it was “untrue” and “defamatory” and cc’ing his lawyer into his email to this site. Today, six days later, Coles has confirmed he is out:

“We did some good stuff over the last two years. And we also did football emoji scores. I wish everyone there well for 2017.” 

A rare case where Telegraph hacks are pleased to see someone leave. Coles will be hoping his lawyer has better success getting him some redundancy cash…

Telegraph Politics Team Launches Public Attack on Editor

This tweet was sent by the Telegraph Politics Twitter account to the paper’s editor Chris Evans tonight, publicly shaming him for “firing journalists”.

It was swiftly deleted, before the message was tweeted again a few minutes later:

It would appear a disgruntled Telegraph journalist with access to the @telepolitics twitter account has decided to go rogue. Chris Evans needs to change the password quick…

Telegraph Cancels Christmas

The Telegraph usually throws a staff Christmas party every year, inviting everyone from execs to the newsroom to those who operate the customer services call centre for an end-of-year blow out. This year, due to budget cuts, no such party was held – each of the teams on the paper had to organise and pay for their own separate parties (if they were feeling at all festive). Do they know it’s Christmas time at all?

Telegraph’s Digital Revolution Eating Its Children

On Monday morning, a rumour went round the Telegraph newsroom that Malcolm Coles, the paper’s notorious digital guru, is being let go. Coles won’t give Guido an answer other than to say he hasn’t left yet. Multiple Telegraph sources say he has been given his notice. This is the digital revolution eating its children, it would be a harsh decision given bosses allowed Coles to bear the brunt of criticism for the dumbing down of content. Coles was brought in to oversee all the naff viral content and SEO optimisation that executives wanted and journalists and readers hated. It’s a marker of how the Telegraph do things these days that Coles’ colleagues have had to whisper to each other speculation about his demise…

Barclays Said to Want £250 Million for the Telegraph

barclays

A rumour is going round the Telegraph newsroom that the paper is on the block for £250 million – though the mood of the Barclay brothers on this is said to be variable – they bought the group for £665 million in 2004. Multiple Telegraph sources have independently approached Guido this afternoon saying the Barclays are considering selling. Separately Guido understands that two consortia are circling…

UPDATE: A spokesman for the Barclays gets in touch with the same statement they sent out the last time these rumours circulated: “There are no plans to sell Telegraph Media Group or any part of it and there never have been.”

Telegraph Pol-Ed Dominiczak Joins Crosby Textor Fullbrook

dominiczak

Tells you everything you need to know about the dire situation at the Telegraph that their widely respected political-editor has, Guido can reveal, quit to join lobbyists Crosby Text Fullbrook Partners. Guido understands that Telegraph executives tried to convince him to stay. CTF’s reputation made it an opportunity too good to miss…

Telegraph Battling to Keep Political Editor

tele

Rumours are emanating from Telegraph towers that the paper is battling to keep its political editor Peter Dominiczak. There is speculation Dominiczak has tried to resign and that he wants to make some money in financial PR. Telegraph bosses are apparently trying to stop him from leaving. Tells you everything you need to know about the dire situation at the Telegraph that they’re battling to convince their widely respected pol ed not to quit journalism…

UPDATE: Guido hears special correspondent Tom Morgan, another talented and hugely well-liked journalist, has quit the paper. Sports writer Steve James has been made redundant. Education editor Javier Espinoza is also leaving despite only joining last year.

Losing Faith at the Telegraph

tele

Another departure from the Telegraph: the paper’s Religious and Social Affairs editor of five years John Bingham is leaving to spin for God, he’s the new comms chief at the Church of England. It means the former paper of the Tory Party at Prayer is now without a religious affairs editor. They are still without a Brussels correspondent as well – good thing Britain’s relationship with Europe is out of the news at the moment. Replacements to these key roles are not happening and Guido is told to expect a number of other imminent departures. Notices are being primed…

Telegraph Premium Teething Problems

telegraph front

Early teething problems for the new Telegraph Premium project? Several readers have been in touch to express their surprise that this was the front page of the Telegraph website this morning, splashing on Prime Minister’s David Cameron’s response to the Tata steel crisis. It also carried a story that the ONS were told to tell the truth on immigration before the EU referendum. Stories from a year ago. Oops…

Telegraph Fall For Philip May Parody Account

tel

The Telegraph had written 300 words and hit the publish button before they realised that a tweet from ‘Philip May’ about his conference suit was sent by a parody account. According to their report:

Philip May, husband of Prime Minister Theresa May, has taken to Twitter to reveal the outfit he wore to join his wife on stage at the Conservative Party conference is “model’s own”… Philip May has broken with this tradition, which has previously been criticised as sexist, and drew attention to it with a quip on social media. The Prime Minister’s husband wrote on Twitter: “Thank you for the kind words about my appearance at conference today. My suit – for those who asked – was from my wardrobe!”

Except he didn’t, the tweet was sent by an account clearly marked ‘parody’. The Telegraph article has now been deleted and lost down the memory hole forever. You can still read a cached version here

End of the Party for the Telegraph

tel

For the first time in recent memory there will be no Telegraph party at Tory conference. Traditionally the Torygraph bash has one of the more exclusive guestlists – Dave and George used to show up, Philip Hammond was once turned away – this year they’ve canned the whole thing. Sticking five figures behind the bar so execs can get sloshed with the Cabinet wouldn’t be a good look in a year when they’ve laid off so many journalists. Shame, the Facebook live stream would have gone totes viral…

Telegraph Exodus: Tim Ross Joining Bloomberg

tele

Guido hears the Telegraph’s respected Senior Political Correspondent Tim Ross is leaving to join Bloomberg. Author of ‘Why the Tories won‘, Ross pretty much writes the paper on Sundays so that will be a major gap to fill. He’ll be working for Bloomberg in Westminster with a focus on Brexit. The Lobby team at the Telegraph has so far been relatively incubated from job losses. But would you really want to stay?

Telegraph Digital Chief Admits Deliberately Trashing Brand

The video above shows Telegraph digital guru and “SEO consultant” Malcolm Coles speaking at the Brighton Search Engine Optimisation Conference last week. Coles admits – even boasts – that he has deliberately diminished the Telegraph’s brand in the pursuit of clicks from Google searches. It is what Telegraph readers and writers have long suspected, but it’s quite something for the loathed Coles to say it on camera:

Coles: “Click through rate is another important thing, so what we have to think about is a good headline.”

[The headline “Bow down to Kate Middleton’s new baby” comes up on the screen]

Coles: “This is a terrible headline for the Daily Telegraph, which is a quality news organisation. But it was amazing! It shot to the top of Google! And stayed there for ages… It’s not great from a brand point of view, but from a click though rate… getting these slightly quirky headlines in the news box means they tend to stay there for quite a long time”

Coles goes on to explain that the Telegraph has published a staggering 13,000 of those annoying “What time is?” articles, another trick to boost your Google juice. A newsroom veteran who watched Coles’ speech tells Guido:

“We’d always assumed Coles and [editor, Chris] Evans were blind to the damage they were our doing our newspaper in the desperate pursuit of numbers. Now we know it was a deliberate strategy.”

The video has gone down like a cup of cold sick in the newsroom…

Corbyn Called For “Complete Rehabilitation” of Trotsky

trotsky

Today’s Telegraph goes big on the news that Jeremy Corbyn once called for the “complete rehabilitation” of Leon Trotsky, reporting: It came to light after parliamentary staff on Monday uncovered a paper record of the demand in an underground archive in Westminster”.[…] Read the rest

+ READ MORE +



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Quote of the Day

Tory MP Nick Boles says what everyone thinks…

“There is a timidity and lack of ambition about Mrs May’s Government which means it constantly disappoints. Time to raise your game, Prime Minister.”

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