Telegraph Exodus: Tim Ross Joining Bloomberg

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Guido hears the Telegraph’s respected Senior Political Correspondent Tim Ross is leaving to join Bloomberg. Author of ‘Why the Tories won‘, Ross pretty much writes the paper on Sundays so that will be a major gap to fill. He’ll be working for Bloomberg in Westminster with a focus on Brexit. The Lobby team at the Telegraph has so far been relatively incubated from job losses. But would you really want to stay?

mdi-timer 14 September 2016 @ 10:52 14 Sep 2016 @ 10:52 mdi-twitter mdi-facebook mdi-whatsapp mdi-telegram mdi-linkedin mdi-email mdi-comment View Comments
Telegraph Digital Chief Admits Deliberately Trashing Brand

The video above shows Telegraph digital guru and “SEO consultant” Malcolm Coles speaking at the Brighton Search Engine Optimisation Conference last week. Coles admits – even boasts – that he has deliberately diminished the Telegraph’s brand in the pursuit of clicks from Google searches. It is what Telegraph readers and writers have long suspected, but it’s quite something for the loathed Coles to say it on camera:

Coles: “Click through rate is another important thing, so what we have to think about is a good headline.”

[The headline “Bow down to Kate Middleton’s new baby” comes up on the screen]

Coles: “This is a terrible headline for the Daily Telegraph, which is a quality news organisation. But it was amazing! It shot to the top of Google! And stayed there for ages… It’s not great from a brand point of view, but from a click though rate… getting these slightly quirky headlines in the news box means they tend to stay there for quite a long time”

Coles goes on to explain that the Telegraph has published a staggering 13,000 of those annoying “What time is?” articles, another trick to boost your Google juice. A newsroom veteran who watched Coles’ speech tells Guido:

“We’d always assumed Coles and [editor, Chris] Evans were blind to the damage they were our doing our newspaper in the desperate pursuit of numbers. Now we know it was a deliberate strategy.”

The video has gone down like a cup of cold sick in the newsroom…

mdi-timer 5 September 2016 @ 11:24 5 Sep 2016 @ 11:24 mdi-twitter mdi-facebook mdi-whatsapp mdi-telegram mdi-linkedin mdi-email mdi-comment View Comments
Corbyn Called For “Complete Rehabilitation” of Trotsky

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Today’s Telegraph goes big on the news that Jeremy Corbyn once called for the “complete rehabilitation” of Leon Trotsky, reporting: It came to light after parliamentary staff on Monday uncovered a paper record of the demand in an underground archive in Westminster”. Truth is it came to light nine months ago, when Guido revealed that Corbyn had signed the EDM defending the mass-murdering communist. Commons authorities kindly took the document in question out of storage and had it copied for us in October last year. You’re either in front of Guido or reading it in the Telegraph nine months later…

mdi-timer 16 August 2016 @ 00:00 16 Aug 2016 @ 00:00 mdi-twitter mdi-facebook mdi-whatsapp mdi-telegram mdi-linkedin mdi-email mdi-comment View Comments
You Won’t Believe the Telegraph’s Most-Read Story This Week

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The Telegraph’s obsession with clickbait and viral content is revealed in the “trending” team’s weekly bulletin to staff. What was the most-read story on the site this week? Their coverage of Cameron’s crony honours perhaps? Or maybe their excellent investigation into bribes paid to Iraqis to sue British troops? Alas not.

Most viewed story

This week’s top story – ‘End of the world? Doomsday believers predict the apocalypse’ – received 605,280 global page views.

Most read on the Telegraph this week was a liveblog about a crank YouTube video predicting the end of the world. From 7:42am until 9:19pm the website’s poor “social media content editor” was forced to blog updates about internet loonies discussing Armageddon. The paper doesn’t have a Home Affairs editor, but they have someone spending their whole day working on this. Still, the trending team and their “digital media” guru Malcolm Coles were delighted with the clicks. The irony of the paper’s most-read story being about doomsday has not gone unnoticed among staff…

mdi-timer 5 August 2016 @ 11:30 5 Aug 2016 @ 11:30 mdi-twitter mdi-facebook mdi-whatsapp mdi-telegram mdi-linkedin mdi-email mdi-comment View Comments
Telegraph Offers Staff Tax Free Hipster Scooters

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Experienced journalists are being laid off at the Telegraph, but the hipster, trendy and trending content producers who still have jobs are being kept sweet. This poster is up in the loos at Buckingham Palace Road, offering Telegraph staff “two adult micro scooters for company workers to use at lunch time or to borrow at the weekends”. They can also be purchased “tax free”. The idea is that the paper’s skinny jeans-wearing Twitter harvesters will be able to “leave late and arrive early”. Bet Boris is regretting having to give up his column now…

mdi-timer 2 August 2016 @ 16:16 2 Aug 2016 @ 16:16 mdi-twitter mdi-facebook mdi-whatsapp mdi-telegram mdi-linkedin mdi-email mdi-comment View Comments
Media Mistakes Under Reshuffle Pressure

hunt truss telegraph

May’s fast-paced reshuffle is clearly frazzling some, with the Telegraph Politics first saying the new Justice Secretary Liz Truss had been moved to education, and then using a picture of Jeremy Hunt when referring to Gavin Williamson. They had one job…

Next a woman – sounding remarkably like Sky News reporter Beth Rigby – is heard exclaiming “Oh sh*t I dropped my phone” while trying to question Jeremy Hunt. Swearing before 9 pm is in breach of Ofcom’s regulations. As Boulton says, “I’m sure you didn’t hear it from Jeremy Hunt”…

mdi-timer 14 July 2016 @ 13:18 14 Jul 2016 @ 13:18 mdi-twitter mdi-facebook mdi-whatsapp mdi-telegram mdi-linkedin mdi-email mdi-comment View Comments
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