Don’t Boast About Your Circulation Until the ABC’s Are Out

Guido picked up a copy of this month’s painfully woke GQ, which has just hit the news stands. In it the Daily Mail’s editor, Geordie Grieg, has granted only the second interview of his editorship. The first interview with the FT resulted in a complete car crash after he dissed the great Paul Dacre to such a degree that Dacre wrote to the FT to deliver a monumental slap down to his successor. His second interview is timed to coincide with the Daily Mail finally surpassing The Sun in daily sales. Or as the hagiographic Matt Kelly puts it:

“… now the Mail has in all actualité, attained the one great prize to elude even Dacre, you’d have to have a heart of pure weapons-grade vitriol to begrudge Grieg and his team their moment in the sun, as they passed The Sun to become the bestselling newspaper in the country.”

This interview was done in June, before the newspaper industry forced ABC to cease publishing sales figures that have dramatically plummeted during the pandemic. Guido however has managed to prise open the undisclosed ABC circulation figures and can reveal that The Sun in July returned to being the tabloid primus inter pares. Geordie’s day in the sun was short and the interview’s whole premise was overtaken in July by cold hard print sales figures…The latest figures (not published) by the Audit Bureau of Circulation show that in July The Sun outsold the Daily Mail by 1,030,000 to 999,000 – both titles down double digit percentages from pre-pandemic. Geordie doesn’t have much luck with his annual interviews…

mdi-timer 7 September 2020 @ 16:54 7 Sep 2020 @ 16:54 mdi-twitter mdi-facebook mdi-whatsapp mdi-telegram mdi-linkedin mdi-email mdi-comment View Comments
Tom Newton Dunn’s “Tory Split” Fake News Explosion

The Remain supporting commentariat became overwhelmed with excitement late last night off the back of a report from The Sun‘s Tom Newton Dunn, claiming Brexit grandees IDS and Owen Paterson had created a “big split”, branding Boris’ deal “unacceptable” and ‘exploding’ at Number 10 officials. It could have been a big moment, if it were in the slightest bit true…

In reality Paterson’s comments were about a reheated May deal, not Boris’ new negotiations which he told Julia Hartley Brewer on TalkRADIO this morning he welcomed. Read his full comments about May’s deal in context on ConservativeHome this morning without distortion from Tom…

Iain Duncan Smith similarly shot down the report on BBC Breakfast this morning, saying there was enormous “goodwill” towards Boris’ new negotiations and he has not “exploded” at all.

Guido hears that The Sun didn’t even approach Number 10 for comment before publishing the story. Classic Tom “exclusive”…

UPDATE: IDS has told Guido that he categorically denied the story to Tom Newton Dunn yesterday evening, and Tom admitted that The Sun‘s ‘source’ was not even in the room. Number 10 are pushing back now too, with a spokesperson saying of the Sun’s story “This account is not true.”

Bill Newton Dunn signed a letter to Tusk yesterday calling for any deal to be rejected by the EU in order to force a second referendum. Perhaps the apple doesn’t fall far from the tree…

mdi-timer 16 October 2019 @ 09:03 16 Oct 2019 @ 09:03 mdi-twitter mdi-facebook mdi-whatsapp mdi-telegram mdi-linkedin mdi-email mdi-comment View Comments
Facebook Algo Change Hits Online Political Traffic

Guido predicted at the beginning of last year that the change to Facebook’s algorithms would impact online traffic dramtically for those websites that specialised in making content go viral to drive traffic. Taking a look at some of our rivals; one site that bucked the trend was ConservativeHome, the turmoil in the party has been good for their trade, with pageviews up by 13% on the year, although the number of unique users has fallen slightly, likely as a result of there being no general election in 2018. Guido is relieved to only be down 1.89% year-on-year, not so bad in an off election year. On the left it would seem that The Canary, which used to be neck and neck in traffic terms with Guido, finished the year much weaker. Is that because of Facebook or outrage fatigue?

The other sites impacted badly by the Facebook algo change were the newspapers’ websites. According to ABC figures Mail Online was down 16% year-on-year and Sun Online was down 12%. Guido understands that because of the New Statesman’s new semi-permeable paywall it too has seen an even more dramatic collapse in online traffic… 

mdi-timer 3 January 2019 @ 13:46 3 Jan 2019 @ 13:46 mdi-twitter mdi-facebook mdi-whatsapp mdi-telegram mdi-linkedin mdi-email mdi-comment View Comments
“Britcoin” to Commemorate Brexit

The traditional purdah and omerta about budget measures seems to have been discarded and everywhere you look there are budget leaks. In a sop to brexiteers The Sun reports that we will get a Brexit commemorative Brit-coin on March 29, 2019. It will we are told bear the inscription “Friendship with all nations”, which appears to be an excerpt from the Thomas Jefferson mantra of Peace, commerce and honest friendship with all nations; entangling alliances with none.” Which would on the whole be a splendid policy stance with a few small policy drawbacks like withdrawing from NATO. So you can see why they went for the shorter version of the quotation…

mdi-timer 29 October 2018 @ 09:30 29 Oct 2018 @ 09:30 mdi-twitter mdi-facebook mdi-whatsapp mdi-telegram mdi-linkedin mdi-email mdi-comment View Comments
Moment Hain Names Philip Green as #MeToo Super-Injunction Businessman

Peter Hain has used his parliamentary privilege to name Topshop boss Sir Philip Green in the House of Lords as the businessman with a super-injunction out against a new #MeToo scandal being reported. For those who didn’t get the “gags to riches” clue in The Sun’s headline this morning…

mdi-timer 25 October 2018 @ 15:21 25 Oct 2018 @ 15:21 mdi-twitter mdi-facebook mdi-whatsapp mdi-telegram mdi-linkedin mdi-email mdi-comment View Comments
Gavin’s Barmy Army Plans

Not a great day for Defence Secretary Gavin Williamson, The Sun have absolutely gone to town on him and some of his more wacky ideas for defence on a budget. Chief among them his idea for pimped-up tractors armed with “really expensive guns” and disguising mobile missile defence ­systems as Coca-Cola lorries, converting commercial ferries into beach assault craft, and planning to launch his own medal.

When the paper of “our boys” turns on the “crackpot” Defence Secretary he is in trouble. Gavin can stop planning his premiership now and just concentrate on keeping his job…

mdi-timer 23 August 2018 @ 09:56 23 Aug 2018 @ 09:56 mdi-twitter mdi-facebook mdi-whatsapp mdi-telegram mdi-linkedin mdi-email mdi-comment View Comments
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